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Name Recognition
In politics, name recognition is the ability a voter has to identify a candidate's name due to a certain amount of previous exposure through various campaigning methods. It can be described as the awareness voters have about specific candidates resulting from various forms of campaign advertising. Some of the advertising methods to raise public awareness used by candidates running for various offices include: creating professional personal and ideological advertising, public service announcements, community work with target voter demographics and public appearances through mass media exposure. Though candidates can achieve high name recognition and exposure, this does not necessarily mean that the average voter has a good understanding of their ideology, positions and stances on political issues. Effects The ability of a citizen to recognize a candidate's name can impact the effect of their voting behavior and which candidates they select when casting their ballots. Exposur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Politics
Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social status, status or resources. The branch of social science that studies politics and government is referred to as political science. Politics may be used positively in the context of a "political solution" which is compromising and non-violent, or descriptively as "the art or science of government", but the word often also carries a negative connotation.. The concept has been defined in various ways, and different approaches have fundamentally differing views on whether it should be used extensively or in a limited way, empirically or normatively, and on whether conflict or co-operation is more essential to it. A variety of methods are deployed in politics, which include promoting one's own political views among people, negotiation with other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicity
In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are known as ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Service Announcement
A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures of drug users before and after their addiction or realistic skits of domestic violence situations) as well as the importance of avoiding such choices. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API). History The earliest public service announcements (in the form of moving pictures) were made before and during the Second World War years in both the UK and the US. In the UK, amateur actor Richard Massingham set up Public Relationship Films Ltd in 1938 as a specialist agency for producing short ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Community Service
Community service is unpaid work performed by a person or group of people for the benefit and betterment of their community contributing to a noble cause. In many cases, people doing community service are compensated in other ways, such as getting a lunch for free. In many countries, there are programs to incite people to do community service. People may do community service to get citizenship. In some cases, it is possible to replace a criminal justice sanctions with community service. There may also be school or class requirements. Obtaining certain benefits may be linked to doing some form of community service. For all these reasons, it is distinct from volunteering. Background (Community) service is a non-paying job performed by one person or a group of people for the benefit of their community or its institutions. Community service is distinct from volunteering, since it is not always performed on a voluntary basis and may be performed for a variety of reasons, including ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Appearance
A public figure is a person who has achieved fame, prominence or notoriety within a society, whether through achievement, luck, action, or in some cases through no purposeful action of their own. In the context of defamation actions (libel and slander) as well as invasion of privacy, a public figure cannot succeed in a lawsuit on incorrect harmful statements in the United States unless there is proof that the writer or publisher acted with actual malice by knowing the falsity or by reckless disregard for the truth. The legal burden of proof in defamation actions is thus higher in the case of a public figure than in the case of an ordinary person. Libel laws vary considerably on this matter from jurisdiction to jurisdiction. Even within a cultural grouping, the libel laws of the UK are quite different from those in the US, for example. United States The controlling precedent in the United States was set in 1964 by the United States Supreme Court in ''New York Times Co. v. Sulliv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airpl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
King Solomon Campaign Sign
King is a royal title given to a male monarch. A king is an absolute monarch if he holds unrestricted governmental power or exercises full sovereignty over a nation. Conversely, he is a constitutional monarch if his power is restrained by fixed laws. Kings are hereditary monarchs when they inherit power by birthright and elective monarchs when chosen to ascend the throne. *In the context of prehistory, antiquity and contemporary indigenous peoples, the title may refer to tribal kingship. Germanic kingship is cognate with Indo-European traditions of tribal rulership (cf. Indic ''rājan'', Gothic ''reiks'', and Old Irish '' rí'', etc.). *In the context of classical antiquity, king may translate in Latin as '' rex'' and in Greek as ''archon'' or ''basileus''. *In classical European feudalism, the title of ''king'' as the ruler of a ''kingdom'' is understood to be the highest rank in the feudal order, potentially subject, at least nominally, only to an emperor (harking back t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recognition Heuristic
The recognition heuristic, originally termed the recognition principle, has been used as a model in the psychology of judgment and decision making and as a heuristic in artificial intelligence. The goal is to make inferences about a criterion that is not directly accessible to the decision maker, based on recognition retrieved from memory. This is possible if recognition of alternatives has relevance to the criterion. For two alternatives, the heuristic is defined as: β, and α, β are independent of n, then a less-is-more effect will be observed. Here, β is the knowledge validity, measured as C/(C+W) for all pairs in which both alternatives are recognized, and n is the number of alternatives an individual recognizes. A less-is-more effect means that the function between accuracy and n is inversely U-shaped rather than monotonically increasing. Some studies reported less-is-more effects empirically among two, three, or four alternatives and in group decisions), whereas others faile ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Availability Heuristic
The availability heuristic, also known as availability bias, is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision. This heuristic, operating on the notion that, if something can be recalled, it must be important, or at least more important than alternative solutions not as readily recalled, is inherently biased toward recently acquired information. The mental availability of an action's consequences is positively related to those consequences' perceived magnitude. In other words, the easier it is to recall the consequences of something, the greater those consequences are often perceived to be. Most notably, people often rely on the content of their recall if its implications are not called into question by the difficulty they have in recalling it. Overview and history In the late 1960s and early 1970s, Amos Tversky and Daniel Kahneman began work on a series of papers examining ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mere-exposure Effect
The mere-exposure effect is a psychological phenomenon by which people tend to develop a liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, polygon, geometric figures, and sounds. In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person. Research Gustav Fechner conducted the earliest known research on the effect in 1876. Edward B. Titchener also documented the effect and described the "glow of warmth" felt in the presence of something familiar; however, his hypothesis was thrown out when results showed that the enhancement of preferences for objects did not depend on the individual's subjective impressions of how familiar the objects were. The rejection of Titchener's hypothesis spur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
