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Message Discipline
Message discipline is the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience. When a politician repeats the same thing ''ad nauseam'', or uses a question on one subject as a launching point to talk about a different subject, he or she is said to be exercising message discipline. Message discipline may involve subordination of irrelevant personal opinions, or subordination of fluctuating desires to say what others want to hear versus maintaining an unwavering devotion to the message as it reaches out to greater numbers of potential audience members. Message discipline is often practiced around wedge issues. Devolving to talking points (practicing message discipline) around issues such as same-sex marriage or abortion rights can be a powerful weapon in the politician's arsenal, either clouding a difficult l ...
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Politician
A politician is a person active in party politics, or a person holding or seeking an elected office in government. Politicians propose, support, reject and create laws that govern the land and by an extension of its people. Broadly speaking, a politician can be anyone who seeks to achieve political power in a government. Identity Politicians are people who are politically active, especially in party politics. Political positions range from local governments to state governments to federal governments to international governments. All ''government leaders'' are considered politicians. Media and rhetoric Politicians are known for their rhetoric, as in speeches or campaign advertisements. They are especially known for using common themes that allow them to develop their political positions in terms familiar to the voters. Politicians of necessity become expert users of the media. Politicians in the 19th century made heavy use of newspapers, magazines, and pamphlets, as ...
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Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such me ...
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Wedge Issue
A wedge issue is a political or social issue, often of a controversial or divisive nature, which splits apart a demographic or population group. Wedge issues can be advertised or publicly aired in an attempt to strengthen the unity of a population, with the goal of enticing polarized individuals to give support to an opponent or to withdraw their support entirely out of disillusionment. The use of wedge issues gives rise to wedge politics. Wedge issues are also known as ''hot-button'' or ''third-rail'' issues. Political campaigns use wedge issues to soften tension within a targeted population. A wedge issue may often be a point of internal dissent within an opposing party, which that party attempts to suppress or ignore discussing because it divides "the base". Typically, wedge issues have a cultural or populist theme, relating to matters such as crime, national security, sexuality (e.g. same-sex marriage), abortion or race. A party may introduce a wedge issue to an opposing pop ...
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Low Information Voter
Low information voters, also known as misinformation voters, are people who may vote yet are generally poorly informed about issues. The phrase is mainly used in the United States and has become popular since the mid-1990s. Origins American pollster and political scientist Samuel Popkin coined the term "low-information" in 1991 when he used the phrase " low-information signaling" in his book '' The Reasoning Voter: Communication and Persuasion in Presidential Campaigns''. Low-information signaling referred to cues or heuristics used by voters in lieu of substantial information to determine whom to vote for. Examples include voters liking Bill Clinton for eating at McDonald's and perceiving John Kerry and Barack Obama as elitist for wind-surfing and golfing, respectively. Meaning The ideological views of most low-information voters tend to be more moderate than those of high-information voters. Low-information voters are less likely to vote and when they do they generally vote ...
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Party Line (politics)
In politics, "the line", "the party line", or "the lines to take" is an idiom for a political party or social movement's canon agenda, as well as ideological elements specific to the organization's partisanship. The common phrase " toeing the party line" describes a person who speaks in a manner that conforms to their political party's agenda. Likewise, a party-line vote is one in which most or all of the legislators from each political party voted in accordance with that party's policies. In several countries, a whip attempts to ensure this. The Marxist–Leninist concept of democratic centralism involves strict adherence to, and defence of, a communist party's positions in public known as the general line of the party or political line. According to the American educator Herbert Kohl, writing about debates in New York in the late 1940s and early 1950s, " e term ' politically correct' was used disparagingly to refer to someone whose loyalty to the CP line overrode co ...
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News Conference
A press conference or news conference is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporations, non-governmental organizations, as well as organizers for newsworthy events. Practice In a press conference, one or more speakers may make a statement, which may be followed by questions from reporters. Sometimes only questioning occurs; sometimes there is a statement with no questions permitted. A media event at which no statements are made, and no questions allowed, is called a photo op. A government may wish to open their proceedings for the media to witness events, such as the passing of a piece of legislation from the government in parliament to the senate, via a media availability. American television stations and networks especially value press conferences: because today's TV news programs air for hours at a time, or even continuously, assignment ed ...
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Hedge (linguistics)
In the linguistic sub-fields of applied linguistics and pragmatics, a hedge is a word or phrase used in a sentence to express ambiguity, probability, caution, or indecisiveness about the remainder of the sentence, rather than full accuracy, certainty, confidence, or decisiveness. Hedges can also allow speakers and writers to introduce (or occasionally even eliminate) ambiguity in meaning and typicality as a category member. Hedging in category membership is used in reference to the prototype theory, to signify the extent to which items are typical or atypical members of different categories. Hedges might be used in writing, to downplay a harsh critique or a generalization, or in speaking, to lessen the impact of an utterance due to politeness constraints between a speaker and addressee. Typically, hedges are adjectives or adverbs, but can also consist of clauses such as one use of tag questions. In some cases, a hedge could be regarded as a form of euphemism. Linguists consider hed ...
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Wedge Issue
A wedge issue is a political or social issue, often of a controversial or divisive nature, which splits apart a demographic or population group. Wedge issues can be advertised or publicly aired in an attempt to strengthen the unity of a population, with the goal of enticing polarized individuals to give support to an opponent or to withdraw their support entirely out of disillusionment. The use of wedge issues gives rise to wedge politics. Wedge issues are also known as ''hot-button'' or ''third-rail'' issues. Political campaigns use wedge issues to soften tension within a targeted population. A wedge issue may often be a point of internal dissent within an opposing party, which that party attempts to suppress or ignore discussing because it divides "the base". Typically, wedge issues have a cultural or populist theme, relating to matters such as crime, national security, sexuality (e.g. same-sex marriage), abortion or race. A party may introduce a wedge issue to an opposing pop ...
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