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McCann-Erickson
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the " I'd Lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MRM//McCann
MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing. It is part of McCann Worldgroup within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms. The agency builds customer utility, which it defines as a measurement of content and context in the service of the brand, to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion, and web design. Its best known creative work includes the design, maintenance and marketing programs for General Motors (Chevrolet.com, GMC.com, Buick.com, Cadillac.com), MasterCard (Priceless.com), the U.S. Army (GoArmy.com), Nikon (StunningNikon.com), and Microsoft (Clearification.com and others). Based in New York City, it has been ranked among the top ten digital agencies in the world by size, according to ''Adweek ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Miller Lite
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Chicago Bears, and Bellator MMA. History Miller Lite was the first successful mainstream light beer in the United States. After its first inception as "Gablinger's Diet Beer", developed in 1967 by Joseph L. Owades, PhD, a biochemist working for New York's Rheingold Brewery, the recipe was given by Owades to Chicago's Peter Hand Brewing. That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
I'd Like To Teach The World To Sing (In Perfect Harmony)
"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as the jingle "True Love and Apple Pie", by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley. The lyrics were rewritten by the songwriters, together with US advertising executive Bill Backer and US songwriter Billy Davis, for The Coca-Cola Company's then-advertising agency, McCann Erickson, to become "Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song. The popularity of the jingle led to it being re-recorded in two versions: one by the New Seekers and another by the Hillside Singers, as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK. Ori ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gold Blend Couple
The Gold Blend couple was a British television advertising campaign for Nescafé "Gold Blend" instant coffee, developed by McCann Erickson and which ran from 1987 to 1993. Background The original campaign ran for twelve 45-second instalments between 1987 and 1993. It starred Anthony Head and Sharon Maughan as Tony and Sharon, a couple who begin a slow-burning romance over a cup of the advertised coffee. The ads were in a serial format, with each ending with a cliffhanger. The commercials were extremely popular, and as time went on, the appearance of a new installment gained considerable media attention. They are one of the most famous examples of serialized advertising. Beginning in 1990, new versions of the ads were produced for the American market, where Gold Blend was called "Taster's Choice", and the ads were referred to as the "Taster's Choice saga". Head and Maughan reprised their roles (Tony being renamed Michael), but used American accents in the re-shot ads. After ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Army
The United States Army (USA) is the land warfare, land military branch, service branch of the United States Armed Forces. It is one of the eight Uniformed services of the United States, U.S. uniformed services, and is designated as the Army of the United States in the United States Constitution, U.S. Constitution.Article II, section 2, clause 1 of the United States Constitution (1789). See alsTitle 10, Subtitle B, Chapter 301, Section 3001 The oldest and most senior branch of the U.S. military in order of precedence, the modern U.S. Army has its roots in the Continental Army, which was formed 14 June 1775 to fight the American Revolutionary War (1775–1783)—before the United States was established as a country. After the Revolutionary War, the Congress of the Confederation created the United States Army on 3 June 1784 to replace the disbanded Continental Army.Library of CongressJournals of the Continental Congress, Volume 27/ref> The United States Army considers itself to be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rice-a-Roni
Rice-A-Roni is a pilaf-like boxed food mix that consists of rice, vermicelli pasta, and seasonings. To prepare, the rice and pasta are browned in butter, then water and seasonings are added and simmered until absorbed. It is a product of Quaker Oats Company, a subsidiary of PepsiCo. History In 1890, Italian-born immigrant Domenico DeDomenico moved to California, where he established a fresh produce store. A successful businessman, he married Maria Ferrigno from Salerno, Italy. Back home, her family owned a pasta factory, so in 1912 she persuaded him to establish a similar business in the Mission District of San Francisco. The enterprise was " Gragnano Products, Inc." It delivered pasta to Italian stores and restaurants in the area. DeDomenico's sons, Paskey, Vince (1915–2007), Tom, and Anthony, worked with him. In 1934, Paskey changed the name to "Golden Grain Macaroni Company". Tom's wife, Lois, was inspired by the pilaf recipe she received from Armenian immigrant ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barney Google
''Barney Google and Snuffy Smith'', originally ''Take Barney Google, F'rinstance'', is an American comic strip created by cartoonist Billy DeBeck. Since its debut on June 17, 1919, the strip has gained a large international readership, appearing in 900 newspapers in 21 countries. The initial appeal of the strip led to its adaptation to film, animation, popular song, and television. It added several terms and phrases to the English language and inspired the 1923 hit tune "Barney Google (with the Goo-Goo-Googly eyes, Googly Eyes)" with lyrics by Billy Rose, as well as the 1923 record "Come On, Spark Plug!" Barney Google himself, once the star of the strip and a very popular character in his own right, was at one point almost entirely phased out of the feature. An increasingly peripheral player in his own strip beginning in the late 1930s, Barney was officially "written out" in 1954, although he occasionally returned for cameo appearances, often years apart. During a period betwee ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nescafé
Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938. History Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name "Nescafé" on 1 April 1938. Nescafé is a soluble powdered coffee that became an American staple during World War II. In 1965, Nestlé introduced a freeze-dried coffee brand called "Nescafé Gold" in Europe. In 1966, Nestlé developed a freeze-dried coffee brand under the name Taster's Choice. Marketing In the United States, Nestlé used the Nescafé name on its products until the late 1960s. Later, Nestlé introduced a new brand in Canada and the US called ''Tast ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
