Mass Appeal (media)
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Mass Appeal (media)
Mass Appeal is an American media and content company based in New York City. The name originates from the Gang Starr song "Mass Appeal" from the album "Hard to Earn". The company was founded in 1996 as a graffiti fanzine and since has grown to encompass a magazine, website, film, television, music label and creative agency.Mass Appeal on Forbes.
Retrieved on 14 July 2016.


History

Mass Appeal published the first issue of ''Mass Appeal'' magazine in 1996. Initially, it covered a wide variety of topics such as

Limited Liability Company
A limited liability company (LLC for short) is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation. An LLC is not a corporation under state law; it is a legal form of a company that provides limited liability to its owners in many jurisdictions. LLCs are well known for the flexibility that they provide to business owners; depending on the situation, an LLC may elect to use corporate tax rules instead of being treated as a partnership, and, under certain circumstances, LLCs may be organized as not-for-profit. In certain U.S. states (for example, Texas), businesses that provide professional services requiring a state professional license, such as legal or medical services, may not be allowed to form an LLC but may be required to form a similar entity called a professional limited liability company (PLLC). An LLC is a hybrid le ...
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Earl Sweatshirt
Thebe Neruda Kgositsile (born February 24, 1994), also known by his stage name Earl Sweatshirt, is an American rapper, songwriter, and record producer. Kgositsile was originally known by the moniker Sly Tendencies when he began rapping in 2008, but soon changed his name when Tyler, the Creator invited him to join his alternative hip hop collective Odd Future in late 2009. He gained recognition and critical praise for his debut mixtape, ''Earl'', which he released in March 2010, at the young age of 16. Shortly after its release, his mother sent him to a boarding school in Samoa for at-risk teens for a year and a half. He was unable to record music during his tenure there, but returned to Los Angeles in February 2012, just before his eighteenth birthday. Kgositsile rejoined Odd Future and started producing new music, releasing his debut studio album, '' Doris'', in August 2013. His second album, ''I Don't Like Shit, I Don't Go Outside'', followed in March 2015, and his third, '' ...
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Dave East
David Lawrence Brewster Jr. (born June 3, 1988), better known by his stage name Dave East, is an American rapper. East began his career in 2010, and gained attention in 2014 from his eighth mixtape, ''Black Rose''. Its release garnered the attention of fellow New York rapper Nas, who later signed East to his record label, Mass Appeal Records, and later in conjunction with Def Jam Recordings. In 2016, East was chosen as part of the ''XXL'' magazine's 2016 Freshman Class. His tenth mixtape, ''Kairi Chanel'', was released in the same year and peaked at number 38 on the ''US Billboard 200''. His eleventh mixtape, '' Paranoia: A True Story'', was released in 2017 with features from Nas, Wiz Khalifa and Chris Brown amongst others and peaked at number 9 on the US ''Billboard'' 200. His debut studio album ''Survival'' was released on November 8, 2019, and peaked at number 11 on the ''Billboard'' 200. He released the mixtape ''Karma 3'' in 2020, to critical acclaim and peaked at number 3 ...
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Boldy James
James Clay Jones III (born August 9, 1982), better known by his stage name Boldy James, is an American rapper from Detroit, Michigan. A member of the Griselda collective, his debut album, ''My 1st Chemistry Set'', was released on October 15, 2013. Early life Boldy James was born James Clay Jones III on August 9, 1982, in Atlanta, Georgia to James Clay Jones Jr. and Toni K. Broadus. In 1983, Jones and Broadus returned to their original home of Detroit, Michigan with their son after Jones was wounded in the line of duty serving as a police officer. They resided on the Eastside of Detroit with James' grandmother. In 1989, James' parents separated and his mother sent him and his younger sister to live with their father on Detroit's westside on Stahelin Hell Block near McNichols Road and the Southfield Freeway. James' love for music came to the forefront at the age of 12, when he performed in a middle school talent show and began writing his first raps shortly after. He attended high ...
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Bishop Nehru
Markel Ni'Jee Scott (born August 26, 1996), better known by his stage name Bishop Nehru, is an American rapper and record producer from Nanuet, New York. He also directs and edits music videos. Career 2009–13: Early career At age 13, Nehru began making jazz tracks and hip hop instrumentals under the name "Kelz Scott" soon being changed to the name Kile Kanvas at age 14. Nehru released his earlier works on the Odd Future forum and other forums like Hypebeast, Lookbook.nu, and many more. In 2012, WorldStarHipHop named Bishop Nehru the Youth Rap Talent of the Week for his 8-bar freestyle over Mos Def's "Mathematics." Nehru was featured on Hot97.com as part of their ''Who's Next'' section, which showcases rappers who are "next to blow up." He also had the song make its way to Power 105.1's ''New NY'' with Jovonn "The Don" in February 2013, and opened for Wu-Tang Clan on their 20th Anniversary European tour. When he was 16 years old, Bishop Nehru released his debut mixtape, '' ...
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Fashawn
Santiago Leyva (born October 19, 1988), known by his stage name Fashawn, is an American hip hop recording artist from Fresno, California. He first gained major attention after releasing his debut album ''Boy Meets World'' in 2009, which was produced entirely by Exile. The album received critical acclaim and landed him on the cover of XXL Magazine's Top 10 Freshmen issue in 2010. Since then, Fashawn has collaborated with other artists and producers such as Nas, J. Cole, Wiz Khalifa, Evidence, Murs, Aloe Blacc, Blu, Big Mike, Brother Ali, The Alchemist, and 9th Wonder. In 2014, Fashawn performed the entrance theme to WBO welterweight champion Timothy Bradley's rematch against Manny Pacquiao. On June 9, 2014, Fashawn signed with Nas' new label Mass Appeal Records. After years of anticipation, Fashawn released his second studio album ''The Ecology'' on February 24, 2015. It ranked among the top 10 most downloaded albums on the iTunes Hip-Hop Chart during its first week of release ...
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Pitchfork Media
''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working at a record store in suburban Minneapolis, and the website earned a reputation for its extensive coverage of indie rock music. It has since expanded and covers all kinds of music, including pop. Pitchfork was sold to Condé Nast in 2015, although Schreiber remained its editor-in-chief until he left the website in 2019. Initially based in Minneapolis, Pitchfork later moved to Chicago, and then Greenpoint, Brooklyn. Its offices are currently located in One World Trade Center alongside other Condé Nast publications. The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets. Since 2016, it has published retrospective reviews of classics, and other albums that it had not previously reviewed ...
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Run The Jewels 2
''Run the Jewels 2'' is the second studio album by American hip hop duo Run the Jewels, which consists of Killer Mike and El-P. The album was released early for free on October 24, 2014, and the following day on iTunes. It was made available on CD and LP by Mass Appeal Records and RBC Records on October 28, 2014. ''Run the Jewels 2'' received widespread acclaim from critics for its darker and more layered production, Killer Mike and El-P's lyricism and chemistry and its guest contributions. Several publications also ranked it as the best album of 2014, including ''Pitchfork'', ''Complex'' and ''Stereogum''. The album debuted at number 50 on the US ''Billboard'' 200, selling 12,000 copies in the first week. A parody remix album, ''Meow the Jewels'', was released for free featuring beats created entirely from cat sounds. In addition to ''Meow the Jewels'', a standard remix album was scheduled to be released by Fool's Gold Records in 2015 as well. Promotion On September 2, 2014, R ...
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Independent Record Label
An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small- to medium-sized enterprise, or SME. The labels and artists are often represented by trade associations in their country or region, which in turn are represented by the international trade body, the Worldwide Independent Network (WIN). Many of the labels started as producers and distributors of specific genres of music, such as jazz music, or represent something new and non-mainstream, such as Elvis Presley in the early days. Indies release rock, soul, R&B, jazz, blues, gospel, reggae, hip hop, and world music. Music appearing on indie labels is often referred to as indie music, or more specifically by genre, such as indie hip-hop. Overview Independent record labels are small companies that produce and distribute records. They are not affiliated with or funded by the three major records labels. According to Sound ...
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Run The Jewels
Run the Jewels, also known by the initials RTJ, is an American hip hop super-duo composed of Brooklyn-based rapper and producer El-P and Atlanta-based rapper Killer Mike. They released their critically acclaimed self-titled debut studio album as a free download in 2013 and have since released the follow-up albums ''Run the Jewels 2'' (2014), ''Run the Jewels 3'' (2016), and ''RTJ4'' (2020), all of which have been released for free and received critical acclaim. History Formation and ''Run the Jewels'' (2011–2013) El-P was active professionally in music from the early 1990s, first with Company Flow and then as a solo artist and in-demand producer for others. Killer Mike's recording debut was in 2000 with Outkast on the Stankonia album, and his solo debut appeared in 2003. The duo were first introduced to each other by Cartoon Network executive Jason DeMarco in 2011. El-P later produced Mike's 2012 album ''R.A.P. Music'', which was soon followed by Mike's appearance on the ...
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J Dilla
J, or j, is the tenth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its usual name in English is ''jay'' (pronounced ), with a now-uncommon variant ''jy'' ."J", ''Oxford English Dictionary,'' 2nd edition (1989) When used in the International Phonetic Alphabet for the ''y'' sound, it may be called ''yod'' or ''jod'' (pronounced or ). History The letter ''J'' used to be used as the swash letter ''I'', used for the letter I at the end of Roman numerals when following another I, as in XXIIJ or xxiij instead of XXIII or xxiii for the Roman numeral twenty-three. A distinctive usage emerged in Middle High German. Gian Giorgio Trissino (1478–1550) was the first to explicitly distinguish I and J as representing separate sounds, in his ''Ɛpistola del Trissino de le lettere nuωvamente aggiunte ne la lingua italiana'' ("Trissino's epistle about the letters recently added in the It ...
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DJ Shadow
Joshua Paul Davis (born June 29, 1972), better known by his stage name DJ Shadow, is an American DJ, songwriter and record producer. His debut studio album, '' Endtroducing.....'' was released in 1996. Biography Early years (1989–1995) DJ Shadow was experimenting with a four-track recorder while in high school in Davis, California and began his music career as a disc jockey for the University of California, Davis campus radio station KDVS. During this period he explored the experimental hip-hop style associated with the London-based Mo' Wax record label. His early singles, including "In/Flux" and "Lost and Found (S.F.L.)", were genre-bending, merging elements of funk, rock, hip hop, ambient, jazz, soul, and used-bin found records. Andy Pemberton, a music journalist writing for ''Mixmag'', described the single "In/Flux" as "trip hop", a term that had already been attached to Bristol, England-based groups Massive Attack and Portishead and the Bristol scene in general in June 1 ...
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