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Myntra
Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007-2008 to sell personalized gift items. In May 2014, Myntra.com was acquired by Flipkart. In May 2022, Myntra launched an express delivery service on its app to offer one of a kind of experience by fashion & beauty platform. This service allow shoppers to receive their orders for products marked with ‘M-express tag’ on the listing page within 24–48 hours of purchase. History Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena; Myntra sold on-demand personalized gift items. It mainly operated on the B2B (business-to-business) model during its initial years. Between 2007 and 2010, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others. In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012 Myntra offered products from 350 Indian a ...
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Myntra Fashion Superstar
Myntra launched its first digital reality show "''Myntra Fashion Superstar''" which is based on the fashion influencer talent hunt on Myntra app on 17 September 2019. In association with Zoom Studios, this show will identify & reward India’s next big fashion influencer. Show has eight episodes of reality series which will see 10 contenders competing with each other. They would also be mentored and judged by a star studded jury, from the world of Bollywood, TV and fashion, including Bollywood diva Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani. The show has been renewed for its second season in association with MTV India and Voot, with Manish Malhotra as the new host. Judges & Host Series Details Season 1 Influencer Contestants Summary : The contestant won ''Myntra Fashion Superstar''. : The contestant was the runner-up. : The contestants were eliminated during the final round by the votes of the Myntra Insiders. : The contestant w ...
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Mukesh Bansal
Mukesh Bansal is an Indian businessman who founded Indian fashion e-commerce company Myntra and currently serves as the CEO of cult.fit of which he is also the co-founder. Mukesh has been listed in the Best 40 Under 40 Entrepreneurs by Fortune magazine. Early life Bansal was born in Haridwar, Uttarakhand . He has done his BTech from IIT Kanpur The Indian Institute of Technology Kanpur (IIT Kanpur) Hindi: भारतीय प्रौद्योगिकी संस्थान कानपुर) is a public institute of technology located in Kanpur, Uttar Pradesh, India. It wa .... After graduating in 1997, he worked with Deloitte as a systems analyst in Chicago for two years. He was inspired by the dotcom boom that was progressing in San Francisco in full swing and moved to the Bay area in 1999. After giving up a job portal venture, which he started with a friend, Bansal worked at eWanted, Centrata, NexTag, newScale which were all early stage companies in Silico ...
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Jabong
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra. The portal sold apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company's headquarter was in Gurugram, NCR, India. History It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Kumar Jain. All co-founders have left the company. In March 2013, Jabong was dispatching over 6,000 orders a day. According to The Economist, Jabong clocked gross sales of around US$100–150 mn in 2012. As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in Q1 2016, up 14% from 28.6 million euros in th ...
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Flipkart Acquisitions
Flipkart Private Limited is an Indian e-commerce company, headquartered in Bengaluru, and incorporated in Singapore as a private company limited by shares, private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. The service competes primarily with Amazon.com, Amazon's Indian subsidiary and domestic rival Snapdeal. As of March 2017, Flipkart held a 39.5% market share of India's e-commerce industry. Flipkart has a dominant position in the apparel segment, bolstered by its acquisition of Myntra, and was described as being "neck and neck" with Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments service based on the Unified Payments Interface, UPI. In August 2018, American retail chain Walmart acquired a 77% controlling stake in Flipkart for United States dollar, US$16 billion, val ...
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Flipkart
Flipkart Private Limited is an Indian e-commerce company, headquartered in Bengaluru, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. The service competes primarily with Amazon's Indian subsidiary and domestic rival Snapdeal. As of March 2017, Flipkart held a 39.5% market share of India's e-commerce industry. Flipkart has a dominant position in the apparel segment, bolstered by its acquisition of Myntra, and was described as being "neck and neck" with Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments service based on the UPI. In August 2018, American retail chain Walmart acquired a 77% controlling stake in Flipkart for US$16 billion, valuing Flipkart at around US$20 billion. Flipkart is valued at $37.6 billion as of 2022. It is p ...
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E-commerce In India
India has an Internet user base of about 636.77 million as of May 2020, about 40% of the population. Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point. In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. Demand for international consumer products (including long-tail items) is growing faster than in-country supply from authorised distributors and e-commerce offerings. Long tail business strategy allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 b ...
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