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Millennials
Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of Baby Boomers. In turn, millennials are often the parents of Generation Alpha. As the first generation to grow up with the Internet, millennials have been described as the first global generation. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, social media, and technology in general. The term " digital natives", which is now also applied to successive generations, was originally coined to describe this generation. Between the 1990s and 2010s, people from developing countries became increasingly well-educated, a factor that boosted economic ...
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Generation Z
Generation Z (often shortened to Gen Z), also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years with the generation loosely being defined as people born around 1997 to 2012. Most members of Generation Z are the children of Generation X. As the first social generation to have grown up with access to the Internet and portable digital technology from a young age, members of Generation Z have been dubbed " digital natives" even if they are not necessarily digitally literate and may struggle in a digital workplace. Moreover, the negative effects of screen time are most pronounced in adolescents, as compared to younger children. Sexting became popular during Gen Z's adolescent years, although the long-term psychological effects are not yet fully understood. Generation Z has been described as "better behaved an ...
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Generation X
Generation X (often shortened to Gen X) is the Demography, demographic Cohort (statistics), cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the late 1970s as its ending birth years, with the generation generally defined as people born from 1965 to 1980. By this definition and United States Census, U.S. Census data, there are 65.2 million Gen Xers in the United States as of 2019. Most of Generation X are the children of the Silent Generation; Xers are also often the parents of Generation Z. As children in the 1970s and 1980s, a time of shifting societal values, Gen Xers were sometimes called the "Latchkey kid, Latchkey Generation", a reference to their returning as children from school to an empty home and using a key to let themselves in. This was a result of what is now called free-range parenting, increasing divorce rates, and increased maternal participation in the workforce b ...
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Baby Boomers
Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom that followed the end of World War II. By this definition, as of 2025, the youngest of them is 61 and the oldest 79 years old. The dates, the demographic context, and the cultural identifiers may vary by country. Most baby boomers are the parents of Millennials. In the West, boomers' childhoods in the 1950s and 1960s had significant reforms in education, both as part of the ideological confrontation that was the Cold War, and as a continuation of the interwar period. Theirs was a time of economic prosperity and rapid technological progress. As this relatively large number of young people entered their teens and young adulthood—the oldest turned 18 in 1964, the youngest in 1982—they, and those around them, created a very specific rhetoric a ...
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Generation Alpha
Generation Alpha (often shortened to Gen Alpha) is the demographic cohort succeeding Generation Z. Generation Beta is the proposed name of the following generation. While researchers and popular media generally identify the early 2010s as the starting birth years and the mid-2020s as the ending birth years, these ranges are not precisely defined and may vary depending on the source . Named after alpha, the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. The majority of Generation Alpha are the children of Millennials. Generation Alpha has been born at a time of falling fertility rates across much of the world, and experienced the effects of the COVID-19 pandemic as young children. For those with access, children's entertainment has been increasingly dominated by electronic technology, social networks, and streaming services, with interest in traditional television concurrently falling. Change ...
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Student Debt
Student debt refers to the debt incurred by an individual to pay for education-related expenses. This debt is most commonly assumed to pay for tertiary education, such as university. The amount loaned or the loan agreement is often referred to as a student loan''.'' In many countries, student loans work differently compared to mortgages with differing laws governing renegotiation and bankruptcy. As with most other types of debt, student debt may be considered defaulted after a given period of no response to requests by the school or the lender for information, payment, or negotiation. Afterward, the debt is turned over to a student loan guarantor or a collection agency. Canada , Canada is ranked third in the world (behind Russia and South Korea) for the percentage of people ages 25–34 who have completed tertiary education. As of September 2012, the average debt for a Canadian post-university student was 28,000 Canadian dollars, with this accumulated debt taking an average of ...
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Baby Boom
A baby boom is a period marked by a significant increase of births. This demography, demographic phenomenon is usually an ascribed characteristic within the population of a specific nationality, nation or culture. Baby booms are caused by various fertility factor (demography), fertility factors. The Mid-20th century baby boom, best-known baby boom occurred in the mid-twentieth century, sometimes considered to have started in the aftermath of World War II, from the late 1940s to the early 1960s. People born during this period are often called baby boomers. Africa "According to the new UNICEF report, almost 2 billion babies will be born in Africa between 2015 and 2050 and the 2 main driving forces behind this surge in births and children are continued high fertility rates and rising numbers of women able to have children of their own." By 2050, Africa is predicted to account for about 55% of all births in the world, 40% of all children under the age of five, and 37% of all children ...
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Strauss–Howe Generational Theory
The Strauss–Howe generational theory, devised by William Strauss and Neil Howe, is a psychohistorical theory which describes a theorized recurring generation cycle in American and Western history. According to the theory, historical events are associated with recurring generational personas (archetypes). Each generational persona unleashes a new era (called a turning) lasting around 21 years, in which a new social, political, and economic climate (mood) exists. They are part of a larger cyclical " saeculum" (a long human life, which usually spans around 85 years, although some ''saecula'' have lasted longer). The theory states that a crisis recurs in American history after every saeculum, which is followed by a recovery (high). During this recovery, institutions and communitarian values are strong. Ultimately, succeeding generational archetypes attack and weaken institutions in the name of autonomy and individualism, which eventually creates a tumultuous political envir ...
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Millennium
A millennium () is a period of one thousand years, one hundred decades, or ten centuries, sometimes called a kiloannum (ka), or kiloyear (ky). Normally, the word is used specifically for periods of a thousand years that begin at the starting point (initial reference point) of the calendar in consideration and at later years that are whole number multiples of a thousand years after the start point. The term can also refer to an interval of time beginning on any date. Millennia sometimes have religious or theological implications (see millenarianism). The word ''millennium'' derives from the Latin ', ''thousand'', and ', year. Debate over millennium celebrations There was a public debate leading up to the celebrations of the year 2000 as to whether the beginning of that year should be understood as the beginning of the "new" millennium. Historically, there has been debate around the turn of previous decades, centuries, and millennia, but not so much for decades. The issue ...
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William Strauss
William Strauss (December 5, 1947 – December 18, 2007) was an American author, playwright, theater director, and lecturer. As an author, he is known for his work with Neil Howe on social generations and for Strauss–Howe generational theory. He is also known as the co-founder and director of the satirical musical theater group the Capitol Steps, and as the co-founder of the Cappies, a critics and awards program for high school theater students. Early life and education Strauss was born in Chicago and grew up in Burlingame, California. He graduated from Harvard University in 1969. In 1973, he received a JD from Harvard Law School and a master's in public policy from Harvard Kennedy School, where he was a member of the program's first graduating class. Career After receiving his degrees, Strauss worked in Washington, D.C., as a policy aid to the Presidential Clemency Board, directing a research team writing a report on the impact of the Vietnam War on the generation th ...
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Neil Howe
Neil Howe (born October 21, 1951) is an American author and consultant. He is best known for his work with William Strauss on social generations regarding a theorized generational cycle in American history. Howe is currently the managing director of demography at Hedgeye and he is president of Saeculum Research and LifeCourse Associates, consulting companies he founded with Strauss to apply Strauss–Howe generational theory. He is also a senior associate at the Center for Strategic and International Studies' Global Aging Initiative, and a senior advisor to the Concord Coalition. Biography Howe was born in Santa Monica, California. His grandfather was the astronomer Robert Julius Trumpler. His father was a physicist and his mother was a professor of occupational therapy. He attended high school in Palo Alto, California, and earned a BA in English Literature at UC Berkeley in 1972. He studied abroad in France and Germany, and later earned graduate degrees in economics (MA, ...
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Cohort (statistics)
In statistics, epidemiology, marketing and demography, a cohort is a group of research subject, subjects who share a defining characteristic (typically subjects who experienced a common event in a selected time period, such as birth or graduation). Comparison with period data Cohort data can oftentimes be more advantageous to Demography, demographers than period data. Because cohort data is honed to a specific time period, it is usually more accurate. It is more accurate because it can be tuned to retrieve custom data for a specific study. In addition, cohort data is not affected by tempo effects, unlike period data. However, cohort data can be disadvantageous in the sense that it can take a long amount of time to collect the data necessary for the cohort study. Another disadvantage of cohort studies is that it can be extremely costly to carry out, since the study will go on for a long period of time, demographers often require sufficient funds to fuel the study. Demography ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ...
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