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Meisterstück
Meisterstück (German for ''masterpiece'') is the flagship line of pens from luxury brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ... Montblanc. Although principally concerned with writing instruments, the brand has of late used the Meisterstück name in association with members of its diversified product range including watches, jewelry and leather goods. History The first Montblanc to be branded a Meisterstück was produced in 1924 to denote the then Simplo company's top-line range of writing instruments. Beginning initially with Safety Filling pens, the Meisterstück name continued to denote the company's top line of writing instruments bearing warranted nibs and offering higher grade features than other models, such as the incorporation of celluloid and precious met ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Montblanc (company)
Montblanc (UK: , US: ) is a German manufacturer and distributor of luxury goods, founded in Berlin in 1906, and currently based in Hamburg. The company is most known for its luxury pens; it also designs and distributes bags, perfumes, small leather goods, and watches. Since 1993, Montblanc has been part of the Swiss Richemont group. The brand is named after Mont Blanc, the highest mountain in the Alps. History Alfred Nehemias, a Hamburg banker, and August Eberstein, a Berlin engineer, produced simple pens in 1906. After a short period, Wilhelm Dziambor, Christian Lausen, and later Claus Johannes Voss took over the business. Their first model was the ''Rouge et Noir'' in 1909, followed in 1910 by the pen that later gave the company its new name, Montblanc. The Meisterstück name (, the name used for export) was used for the first time in 1924. Today, the Montblanc brand is on other goods besides pens, including watches, jewellery, earphones , fragrances, leather goods, and eye ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Luxury Good
In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income. ''Luxury goods'' is often used synonymously with superior goods. Definition and etymology The word "luxury" derives from the Latin verb ''luxor'' meaning to overextend or strain. From this, the noun ''luxuria'' and verb ''luxurio'' developed, "indicating immoderate growth, swelling, ... in persons and animals, willful or unruly behavior, disregard for moral restraints, and licensciousness", and the term has had negative connotations for most of its long history. One definition in the OED is a "thing desirable but not necessary". A luxury good can be identified by comparing the demand for the good at one point in time against the demand for the good at a di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
