La Croix Sparkling Water
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La Croix Sparkling Water
LaCroix or La Croix ( ) is an American brand of sparkling water that originated in La Crosse, Wisconsin, by G. Heileman Brewing Company and is now distributed by National Beverage Corporation. The available flavors include various fruits and fruit blends. History In February 1980, the G. Heileman Brewing Company, of La Crosse, Wisconsin, introduced LaCroix as one of the first "Anti- Perrier" brands, meant to appeal to sparkling water consumers who were put off by Perrier's " snobbish positioning", LaCroix marketed to its niche by imaging itself as an "all occasion" beverage. Its name is pronounced like the St. Croix River, which forms part of Wisconsin's western border. The beverage fared well in popularity and sales in the surrounding Midwest region for the following decade. By 1992, the brand was estimated to be worth US$25 million. However, in the same year, due to Heileman's admitted lack of experience outside the beer market, it sold the brand to National Beverage (th ...
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Sparkling Water
Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure, or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent quality. Common forms include sparkling natural mineral water, club soda, and commercially produced sparkling water. Club soda, sparkling mineral water, and some other sparkling waters contain added or dissolved minerals such as potassium bicarbonate, sodium bicarbonate, sodium citrate, or potassium sulfate. These occur naturally in some mineral waters but are also commonly added artificially to manufactured waters to mimic a natural flavor profile and offset the acidity of introducing carbon dioxide gas giving one a fizzy sensation. Various carbonated waters are sold in bottles and cans, with some also produced on demand by commercial carbonation systems in bars and restaurants, or made at home using a carbon dioxide cartridge. It is thought t ...
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