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Joel Babbit
Joel Babbit (born August 11, 1953) is an American marketing executive and entrepreneur. He currently serves as CEO of Narrative Content Group, which he co-founded in 2009 with Rolling Stones keyboardist Chuck Leavell." Early life and education Babbit was born in Atlanta, Georgia." He attended the University of Georgia, graduating in 1976 with a degree in advertising. He received the university's John Holliman Lifetime Achievement Award in 2015. Career The majority of Babbit's career has been spent in the advertising agency business, working with clients including AT&T, The Coca-Cola Company, Dell, Home Depot, RJR Nabisco and United Parcel Service. Babbit began working at McCann Erickson in 1978," and would later serve as executive vice president of Chiat/Day and president of WPP's GCI Group. He co-founded Babbit & Reiman Advertising with business partner Joey Reiman, and served as CEO while it became one of the largest advertising agencies in the U.S. Southeast. In 1988, it w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Executive
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
