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InsideView
InsideView is a software as a service (SaaS) company that gathers insights and relationships to provide analytics on marketing to customers. Founded in 2005, InsideView is mainly used by marketing, sales, and operations teams in identifying and gathering information on customers and prospects. In April 2021, the company was acquired by Demandbase, Inc. History InsideView was founded in 2005 by Umberto Milletti, a former executive and co-founder at DigitalThink, an early web-based corporate training company. In November 2007, the company acquired competitor TrueAdvantage. After the acquisition, InsideView moved all TrueAdvantage customers over to its platform. InsideView's core product is a business-to-business (B2B) data and intelligence platform. It facilitates marketing, sales, and operations specialists target key accounts. InsideView products are available as stand-alone web applications as well as integrated with CRM systems like Microsoft Dynamics 365, NetSuite, Or ...
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Umberto Milletti
Umberto Milletti is the CEO and founder of InsideView, a San Francisco-based CRM intelligence company. The company is backed by Foundation Capital, Emergence Capital, Split Rock Partners and Rembrandt Venture Partners. It has raised a total of $46M. Prior to founding InsideView, Milletti was an executive and co-founder of DigitalThink, an electronic learning (eLearning) enterprise services company that sought to address the entire range of a corporation's training and education needs. Previously, Milletti led product development at Knowledge Revolution, a developer of educational and engineering software acquired by MSC Software. He also held various management positions at Integrated Systems Inc., which was acquired by Wind River Systems in 2000. Milletti is also an amateur auto racer. Milletti holds a B.S., summa cum laude, in Electrical Engineering from Tufts University and an M.S. in Electrical Engineering and Computer Science from the University of California-Berkeley ...
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Demandbase
Demandbase is an American account-based marketing (ABM), advertising, sales intelligence and data company based in San Francisco. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services. History Headquartered in San Francisco, Demandbase was founded in 2007 by then CEO Chris Golec. Golec was replaced as CEO by the company's Chief Revenue Officer Gabe Rogol in 2019, and left his full-time with the ...
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Software As A Service
Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike other software delivery models, it separates "the possession and ownership of software from its use". SaaS use began around 2000, and by 2023 was the main form of software application deployment. Unlike most self-hosted software products, only one version of the software exists and only one operating system and configuration is supported. SaaS products typically run on rented infrastructure as a service (IaaS) or platform as a service (PaaS) systems including hardware and sometimes operating systems and middleware, to accommodate rapid increases in usage while providing instant and continuous availability to customers. SaaS customers have the abstraction of limitless computing resources, while economy of scale drives down the cost. Sa ...
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Oracle CRM
Oracle CRM is a customer relationship management system created by Oracle Corporation. It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support. History Oracle hired Mark Barrenechea in 1997 to build a CRM development team. That development team evolved into the CRM division of Oracle in 1998, the first year that Oracle CRM was released. Later, Barrenechea was responsible for the CRM half of Oracle's E-Business Suite (EBS) when he helped to bridge the separation between CRM and ERP by creating a single database that covered marketing, sales, order management, and accounting. This allowed Oracle to automate the entire CRM business flow, from lead to billing. Transition to Oracle Advertising and CX In 2012, Oracle announced a new cloud-based focus on customer experience (CX) within its CRM business. At the time, CX was a relatively n ...
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ZoomInfo
ZoomInfo Technologies Inc. is an American software and data company which provides data for companies and business individuals. Their main product is a commercial search-engine, specialized in contact and business information. From the internet and other sources, the company collects contact and other information about individuals, companies and other business entities, such as departments. They maintain profiles for the subjects and make these available to their clients, as a service and for a fee. History In 2007, DiscoverOrg was founded by Henry Schuck and Kirk Brown. In February 2019, it acquired its competitor, Zoom Information, Inc. and rebranded as ZoomInfo. DiscoverOrg's CEO Henry Schuck, CFO Cameron Hyzer, and Chief Revenue Officer Chris Hays kept their roles. Zoom Information was established in 2000 as Eliyon Technologies by founders Yonatan Stern and Michel Decary, and in August 2017 was acquired by Great Hill Partners, a private equity firm, for $240 million. ...
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Dun & Bradstreet
The Dun & Bradstreet Holdings, Inc. (D&B) is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financial analysis, operations and supply, and sales and marketing professionals, as well as research and insights on global business issues. It serves customers in government and industries such as communications, technology, strategic financial services, and retail, telecommunications, and manufacturing markets. The company's database contains over 500 million business records worldwide. History 19th century Dun & Bradstreet traces its history to July 20, 1841, with formation of The Mercantile Agency in New York City by Lewis Tappan. Recognizing the need for a centralized Credit score, credit reporting system, Tappan formed the company to create a network of correspondents who would provide reliable, objective credit information t ...
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Marketo
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc. History Phil Fernandez, Jon Miller, and David Morandi, formerly of Epiphany, founded Marketo in 2006. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013. In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock. In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, and the acquisition was completed in August 2017. S ...
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SugarCRM
SugarCRM is a software company based in Silicon Valley. It produces the on-premises and cloud-based web application Sugar, a customer relationship management (CRM) system. SugarCRM's functionality includes sales force automation, sales-force automation, marketing campaigns, customer support, collaborative software, collaboration, Mobile CRM, Social CRM and reporting. The company operates a number of websites, including its commercial website Sugarcrm.com and Sugar Outfitters (for third-party extensions), and an online user forum called SugarClub. In February 2014, in a blog post that provoked a strong reaction from the development community, SugarCRM announced that they would no longer be releasing new open-source versions of their Community Edition application; from now on this would be a bug-fix-only application. History John Roberts conceived of the idea and name of SugarCRM while riding his mountain bike named Sugar in the Santa Cruz Mountains. Clint Oram, John Roberts, ...
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SAP CRM
The SAP CRM applications were initially integrated on-premises customer relationship management ( CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors. The first SAP CRM release 2.0 has been made generally available in November 2000. The current release 7.0 has been updated with quarterly enhancement packs (EHPs) since 2009. In 2007 SAP started to develop a cloud based CRM which has been renamed from SAP Business ByDesign CRM to Sales on Demand to SAP Cloud for Customer and finally to SAP Cloud for Sales. Since 2018 SAP has consolidated all of its cloud based marketing, sales, service and commerce applications as SAP C/4HANA suite. Overview After the acquisition of Hybris in 2013, SAP has gradually realigned their CRM strategy mainly to take on the market leader Salesforce.com which is a cloud-based software. In a bid to be more competitive and f ...
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Salesforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development. Founded by former Oracle executive Marc Benioff in March 1999, Salesforce grew quickly, making its initial public offering in 2004. As of September 2022, Salesforce is the 61st largest company in the world by market cap with a value of nearly US$153 billion. It became the world's largest enterprise applications firm in 2022. Salesforce ranked 491st on the 2023 edition of the ''Fortune'' 500, making $31.352 billion in revenue. Since 2020, Salesforce has also been a component of the Dow Jones Industrial Average. History Salesforce was founded on March 8, 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software-as-a-service (SaaS) company. The ...
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Microsoft Dynamics 365
Microsoft Dynamics 365 is a set of enterprise accounting and sales software products offered by Microsoft. Its flagship product, Dynamics GP, was founded in 1981. Applications Microsoft Dynamics is largely made up of products developed by companies that Microsoft acquired: Dynamics GP (formerly Great Plains), Dynamics NAV (formerly Navision; now forked into Dynamics 365 Business Central), Dynamics SL (formerly Solomon), and Dynamics AX (formerly Axapta; now forked into Dynamics 365 Finance and Operations). The various products are aimed at different market segments, ranging from small and medium-sized businesses (SMBs) to large organizations with multi-language, currency, and legal entity capability. In recent years Microsoft Dynamics ERP has focused its marketing and innovation efforts on SaaS suites. Microsoft Dynamics 365 contains more than 15 applications: * Dynamics 365 SalesSales Leaders, Sales Operations *Dynamics 365 Customer data platform- Customer Insights *Dynamic ...
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NetSuite
NetSuite Inc. is an American cloud-based enterprise software company that provides products and services tailored for small and medium-sized businesses (SMBs) including accounting and financial management, customer relationship management (CRM), inventory management, human capital management, payroll, procurement, project management and e-commerce software. NetSuite was founded in 1998, and its current headquarters are in Austin, Texas. The company is widely seen as the first cloud computing software company, with its founding pre-dating that of Salesforce by about a month. Oracle Corporation acquired NetSuite for approximately US$9.3 billion in November 2016. The Oracle NetSuite Global Business Unit is managed by Executive Vice President Evan Goldberg as "Oracle’s Cloud ERP for Small and Mid-sized Enterprises with the ability to scale to Fortune 500 firms". History NetSuite can trace its beginning to a five-minute phone call between Evan Goldberg and Larry Ellison, wh ...
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