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Influencer
A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. Types of influencers include fashion influencer, travel influencer, and virtual influencer, and they involve content creators and streamers. Some influencers are associated primarily with specific social media apps such as TikTok, Instagram, or Pinterest; many influencers are also considered internet celebrities. , Instagram is the social media ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are people (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States. The FTC started enforcing this on a large scale in 2016, sending letters to several companies and influencers who had failed to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fashion Influencer
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brand marketing, Brands endorse them to attend fashion shows, parties, designer dinners, and exclusive trips, and to wear their clothes on social media. If a salary has been involved, the influencer may be required to label such posts as paid or sponsored content. Before social media "they would have been called 'It girls'". Business magazine ''Forbes'' identified fashion influencers as "the new celebrity endorsements". However, influencers seem to have a closer relationship with their audience than traditional celebrities. As marketers Jung von Matt, Brandnew IO and Facelift point out: "Daily interactions across multiple channels, through photos, stories or live sessions, create a form of closeness and trust" that make influencers "often more tangible than tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PANDA BOI
Federico Hu (born 20 December), known online as PANDA BOI, is an Italian YouTuber and social media personality. He is known for being the most-subscribed and most viewed YouTube channel in Italy, for being in the top 5 most subscribed Youtube channel in Europe, for being in the top 15 most subscribed individual YouTube channel worldwide and for being in the top 100 list of most subscribed YouTube channels globally. PANDA BOI created his Youtube Channel in 2020, where he began posting street interview content. He has created some of the most viral internet trends that inspired domestic and international creators. In 2024, Hu was listed in ''Fortune'' Italy's Top 25 Content Creators list. In May 2025, PANDA BOI was awarded the Grand Prix title aWIBA Awardsduring Cannes Festival. Early life and career Hu was born in the province of Milan, Italy to Chinese immigrant parents. He grew up in the neighbourhood of Cinisello Balsamo in Italy. He briefly attended Santa Monica Coll ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Travel Influencer
A travel influencer is an Internet celebrity that creates social media content about travel, tourism and culture, usually sharing their travel experiences. Their content is generally considered as a trusted source of knowledge, influencing their readers’ opinions and perceptions of places and experiences, affecting their travel decisions and “changing the way we think about the world”. They often partner with airlines, Travel agency, travel agencies, tour companies and local businesses for the purpose of promoting their brand, product or services in return for a reward, usually involving free travel. Travel influencers generate income through brand co-operations and affiliate links. Many influencers, especially those working on Instagram, say brand sponsorships are their main source of income. Influencer marketing has gone from a fringe concept to an industry worth around $6.5bn in 2019. Almost half of marketers spent more than 20% of their budget on influencer posts. Influe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MrBeast
James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American YouTuber, media personality, and businessman. His YouTube videos, where he often hosts elaborate challenges and philanthropic efforts, are known for their fast pace and high production values. With over 404 million subscribers, he has the most subscribers on any YouTube channel; he is also the third-most-followed creator on TikTok, with over 115 million followers. Donaldson was born in Wichita, Kansas and raised in Greenville, North Carolina. He began posting videos to YouTube in early 2012 under the handle . His early content ranged from Let's Plays to "videos estimating the wealth of other YouTubers". He went viral in 2017 after his "counting to 100,000" video earned tens of thousands of views in just a few days. His videos have become increasingly grand and extravagant. Once his channel took off, Donaldson hired some childhood friends to co-run the brand. Donald ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chiara Ferragni
Chiara Ferragni (; born 7 May 1987) is an Italian Internet celebrity, blogger and influencer. Since 2021, Ferragni has been engulfed in controversy as the protagonist of the Pandorogate, Pandorogate fraud scandal in which she is alleged to have unjustly profited millions of euros while claiming to be raising funds for charity. In 2023, she was required to pay a $1 million fine for fraud by the Italian Competition Authority. In January 2025, she was sent to trial on criminal charges for aggravated fraud in conjunction with the same investigation. The Pandorogate scandal led to the passage of the Ferragni Law in Italy to prevent future fraud and false advertising by influencers. Biography Ferragni was born in the northern city of Cremona in 1987. Ferragni is the oldest of three daughters of a dentist from Cremona. Her mother Marina Di Guardo is an Italian writer from Sicily who also worked as deputy director of the Blumarine fashion house. At the age of 16, she was hired by t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kim Kardashian
Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape, sex tape ''Kim Kardashian, Superstar'', which she filmed in 2003 with her then-boyfriend Ray J, was released in 2007. Later that year, she and Kardashian family, her family began to appear on the E! reality television series ''Keeping Up with the Kardashians'', which aired until 2021. Its success led to the formation of several Spin-off (media), spin-offs, including ''Kourtney and Kim Take New York'' (2011–2012), ''Kourtney and Kim Take Miami'' (2009–2013), and a successor show, Hulu's ''The Kardashians'' (2022–present). With sisters Kourtney Kardashian, Kourtney and Khloé Kardashian, Khloé, she launched the fashion boutique chain Dash (boutique), Dash, which operated from 2006 to 2018. Kardashian founded KKW Beauty and KKW Fragr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Khaby Lame
Khabane Serigne "Khaby" Lame (, ; born 9 March 2000) is a Senegalese and Italian influencer. He is known for his TikTok videos, in which he silently mocks overly complicated "life hack" and other situational videos. As of , he is the most-followed user on TikTok. In 2022, he was listed in ''Fortune''s 40 Under 40 and ''Forbes'' 30 Under 30. He also served as a juror on the 2023 edition of the television show '' Italia's Got Talent''. Early life Lame was born in Dakar, Senegal, on 9 March 2000. His family moved to Italy when he was one year old and lived in a public housing complex in Chivasso, near Turin. He has three siblings. He studied in Italian schools until he was 14, when his parents decided to temporarily send him to study at a madrasa near Dakar. Lame worked as a CNC machine operator at a factory near Turin, before getting laid off in March 2020. Career After he was laid off during the COVID-19 pandemic, Lame began posting on TikTok. His early videos showed him dan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virtual Influencer
A virtual influencer, at times described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of online human "influencers". Most virtual influencers are designed using computer graphics and motion capture technology to resemble real people in realistic situations. Common derivatives of virtual influencers include VTubers, which broadly refer to online entertainers and YouTubers who represent themselves using virtual avatars instead of their physical selves. History Virtual influencers are fundamentally synonymous with virtual idols, which originate from Japan's anime and Japanese idol culture that dates back to the 1980s. The first virtual idol created was Lynn Minmay, a fictional singer and main character of the anime television series ''Super Dimension Fortress Macross'' (1982) and the animated film adaptation '' Macross: Do You ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Influence-for-hire
Influence-for-hire or collective influence, refers to the economy that has emerged around buying and selling influence on social media platforms. Overview Companies that engage in the influence-for-hire industry range from content farms to high-end public relations agencies. Traditionally influence operations have largely been confined to public sector actors like intelligence agencies, in the influence-for-hire industry the groups conduction the operations are private with commerce being their primary consideration. However many of the clients in the influence-for-hire industry are countries or countries acting through proxies. They are often located in countries with less expensive digital labor. History In May 2021, Facebook took a Ukrainian influence-for-hire network offline. Facebook attributed the network to organizations and consultants linked to Ukrainian politicians including Andriy Derkach. During the COVID-19 pandemic state sponsored misinformation was spread ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly Wide-format printer, large-format print magazine with a revamped website. As of 2020, the day-to-day operations of the company are handled by Penske Media Corporation through a joint venture with Eldridge Industries. The magazine also sponsors and hosts major industry events. History Foundation and early years ''The Hollywood Reporter'' was founded in 1930 by William R. Wilkerson, William R. "Billy" Wilkerson (1890–1962) as Hollywood's first daily entertainment trade newspaper. The first edition appeared on September 3, 1930, and featured Wilkerson's front-page "Tradeviews" column, which became influential. The newspaper appeared Monday-to-Saturday for the first 10 years, except for a brief period, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
