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Improving Web Advertising Business Group
The Improving Web Advertising Business Group (IWABG) is a subcommittee of the World Wide Web Consortium with a focus on online advertising. In January 2020, Google encouraged advertising technology companies to join the group as a way to participate in the company's Privacy Sandbox initiative. The IWABG was formed in 2017; it had 412 participants. Structure The IWABG was formed in 2017 and is chaired by Wendy Seltzer. , it had 355 participants. IWABG participants attend periodical conference calls and collaborate on GitHub. Googleʻs Privacy Sandbox initiative In January 2020, Google encouraged advertising technology companies to join or contact the IWABG as a way to participate in the company's Privacy Sandbox initiative. Allegations of dominance by Google Member organizations in the IWABG each get one vote, but can send any number of representatives to participate. , there were 258 participants in the group, of which 33 were Google employees. In August 2020, a gro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Committee
A committee or commission is a body of one or more persons subordinate to a deliberative assembly or other form of organization. A committee may not itself be considered to be a form of assembly or a decision-making body. Usually, an assembly or organization sends matters to a committee as a way to explore them more fully than would be possible if the whole assembly or organization were considering them. Committees may have different functions and their types of work differ depending on the type of organization and its needs. A member of a legislature may be delegated a committee assignment, which gives them the right to serve on a certain committee. Purpose A deliberative assembly or other organization may form a committee (or "commission") consisting of one or more persons to assist with the work of the assembly. For larger organizations, much work is done in committees. They can be a way to formally draw together people of relevant expertise from different parts of an organi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wendy Seltzer
Wendy Seltzer is an American attorney and, as of January 2023, a staff member at Tucows where she is the Principal Identity Architect. She is known for her many years of work with the World Wide Web Consortium, where, among many roles, she was the chair of the Improving Web Advertising Business Group. Seltzer is also a Fellow with Harvard's Berkman Center for Internet & Society, where she founded and leads the Lumen clearinghouse, which is aimed at helping Internet users to understand their rights in response to cease-and-desist threats related to intellectual property and other legal demands. In the past, Seltzer served on the board of directors of the World Wide Web Foundation. A former At-large Liaison to the ICANN board of directors, she has advocated for increased transparency of the organization of, and for increased protection of, the privacy of Internet users. From April to July 2007, she was a Visiting Fellow at the Oxford Internet Institute. Previously she was with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Wide Web Consortium
The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. Founded in 1994 by Tim Berners-Lee, the consortium is made up of member organizations that maintain full-time staff working together in the development of standards for the World Wide Web. W3C has 350 members. The organization has been led by CEO Seth Dobbs since October 2023. W3C also engages in education and outreach, develops software and serves as an open forum for discussion about the Web. History The World Wide Web Consortium (W3C) was founded in 1994 by Tim Berners-Lee after he left the European Organization for Nuclear Research (CERN) in October 1994. It was founded at the Massachusetts Institute of Technology (MIT) Laboratory for Computer Science with support from the European Commission, and the Defense Advanced Research Projects Agency, which had pioneered the ARPANET, the most direct predecessor to the modern Internet. It was located in Technology Square (Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subcommittee
A committee or commission is a body of one or more persons subordinate to a deliberative assembly or other form of organization. A committee may not itself be considered to be a form of assembly or a decision-making body. Usually, an assembly or organization sends matters to a committee as a way to explore them more fully than would be possible if the whole assembly or organization were considering them. Committees may have different functions and their types of work differ depending on the type of organization and its needs. A member of a legislature may be delegated a committee assignment, which gives them the right to serve on a certain committee. Purpose A deliberative assembly or other organization may form a committee (or "commission") consisting of one or more persons to assist with the work of the assembly. For larger organizations, much work is done in committees. They can be a way to formally draw together people of relevant expertise from different parts of an organi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Advertising Technology Companies
This is a list of online advertising technology companies. *4INFO *Adbot *Adform *Adobe Systems *Advertising.com, ADTECH *Adtile Technologies *Afilias *Alawar Entertainment * Amazon.com *AppNexus *Badgeville *BrightRoll *comScore *Criteo *Daylife *Digital Element *dotMobi *eBuddy *eDirectory *Enplug *Facebook *Fiksu *Fluent, Inc. *Google Inc. *InMobi *Integral Ad Science *Marin Software *Matomy Media *mBlox *Media.net *Metaverse Mod Squad *Neustar *Newsmax Media *Nielsen Holdings *OpenMarket *OpenX (company), OpenX *Optimal Payments *OrangeSoda *Oracle Corporation *Quantcast *Rapleaf *Rocket Fuel Inc., Rocket Fuel *Rubicon Project *Sedo *Sitecore *Softlayer *Softonic *Sony DADC *Taykey *Triton Digital *TubeMogul Inc., TubeMogul *Unify GmbH & Co. KG, Unified *Velti *Venable LLP *Yippy *YuMe *ZEDO *Zeta Interactive {{DEFAULTSORT:Advertising technology companies Lists of technology companies, Advertising technology Advertising-related lists, Technology ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privacy Sandbox
The Privacy Sandbox is an initiative led by Google to create web standards for websites to access user information without compromising privacy. Its core purpose is to facilitate online advertising by sharing a subset of user private information without the use of third-party cookies. The initiative includes a number of proposals, many of these proposals have bird-themed names which are changed once the corresponding feature reaches general availability. The technology include Topics API (formerly Federated Learning of Cohorts or FLoC), Protected Audience, Attribution Reporting, Private Aggregation, Shared Storage and Fenced Frames as well as other proposed technologies like IP Protection, Related Website Sets, CHIPS, and Bounce Tracking Mitigation. The project was announced in August 2019. On September 7, 2023, Google announced general availability of Privacy Sandbox APIs, naming explicitly Topics, Protected Audience, Attribution Reporting, Private Aggregation, Shared Storage and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support from Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chairperson
The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a Board of directors, board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the group or organisation, presides over meetings of the group, and is required to conduct the group's business in an orderly fashion. In some organizations, the chair is also known as ''President (corporate title), president'' (or other title). In others, where a board appoints a president (or other title), the two terms are used for distinct positions. The term chairman may be used in a neutral manner, not directly implying the gender of the holder. In meetings or conferences, to "chair" something (chairing) means to lead the event. Terminology Terms for the office and its holder include ''chair'', ''chairman'', ''chairwoman'', ''chairperson'', ''convenor'', ''facilitator'', ''moderator (town official), moderator'', ''pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quartz (magazine)
''Quartz'' is an American English language news website owned by Redbrick, a Canadian software firm. Focused on international business news, it was founded in 2012 by Atlantic Media in New York City as a "digitally native news outlet for business people in the new global economy". The publication implemented a paywall from 2019 to 2022. History On September 24, 2012, ''Quartz'' launched its website, designed to deliver content primarily to mobile and tablet users. Its founding team members were from news organizations including Bloomberg, ''The Economist'', ''The New York Times'', and ''The Wall Street Journal''. According to its website, Quartz's team reports in 115 countries and speaks 19 languages. The publication was initially led by Kevin Delaney, a former managing director of ''WSJ.com'', Zach Seward, a former ''WSJ'' social media editor, and Gideon Lichfield, a global news editor from ''The Economist'', among other editors. ''Quartz''s main office is located in New Yor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
