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Hard Sell
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling. Overview The concepts that distinguish a hard sell from a soft sell have to do with directness of an advertiser or seller, rational appeal, and the amount of information given to the buyer about a product. A hard sell is extremely direct in nature. An advertisement will contain a forceful, loud slogan to grab buyers' attention, or a salesperson will be very persistent, cornering their buyer into purchasing the product they are selling. In a hard sell, the advertisement or seller will focus heavily on the quality of the product and explain how purchasing such a product will be a rational decision that will help improve the buyer's life. This type of selling supplies an abundance of information t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ewoks (TV Series)
''Ewoks'', also known as ''Star Wars: Ewoks'', is animated television series featuring the Ewok characters introduced in '' Star Wars: Episode VI – Return of the Jedi'' (1983) and further discovered in '' Caravan of Courage: An Ewok Adventure'' (1984) and its sequel '' Ewoks: The Battle for Endor'' (1985). The series was produced by Canada-based Nelvana on behalf of Lucasfilm and broadcast on ABC, originally with its sister series '' Droids'' (as part of ''The Ewoks and Droids Adventure Hour''), and then by itself, as ''The All-New Ewoks''. Premise The series centers on the adventures of Wicket W. Warrick and his friends on the forest moon of Endor before the events of the original ''Star Wars'' film and ''Caravan of Courage''. Unlike the Ewok films, the characters speak English instead of their native language (though Ewokese phrases and songs are occasionally used). The primary recurring villains are Morag the Tulgah Witch, who had a personal grudge against the tribe's shama ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |