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Hal Riney
Hal Patrick Riney (July 17, 1932 – March 24, 2008) was an American advertising executive. Biography Founder of the advertising agency Hal Riney & Partners (now Publicis & Hal Riney), Riney was named #30 on the ''Advertising Age'' 100 people of the 20th century. He was inducted into the Advertising Hall of Fame in 2001. Riney grew up in Longview, Washington. He graduated from the University of Washington in 1954. After serving two years in the United States Army doing public relations in Italy, he joined BBDO San Francisco, moving from the mail room to head art director and finally creative director in 1968. In 1970, he hired Paul Williams to write a song for a Crocker Bank commercial, which was later recorded by The Carpenters and became the hit " We've Only Just Begun". In 1976 he joined Ogilvy & Mather, building their West Coast office from scratch. In 1984, Riney created and did voiceover for the noted "Morning in America" and "Bear in the Woods" television commerci ...
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Seattle
Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region of North America. The Seattle metropolitan area's population is 4.02 million, making it the 15th-largest in the United States. Its growth rate of 21.1% between 2010 and 2020 makes it one of the nation's fastest-growing large cities. Seattle is situated on an isthmus between Puget Sound (an inlet of the Pacific Ocean) and Lake Washington. It is the northernmost major city in the United States, located about south of the Canadian border. A major gateway for trade with East Asia, Seattle is the fourth-largest port in North America in terms of container handling . The Seattle area was inhabited by Native Americans for at least 4,000 years before the first permanent European settlers. Arthur A. Denny and his group of travelers, subsequ ...
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Crocker Bank
Crocker National Bank was a United States bank headquartered in San Francisco, California. It was acquired by and merged into Wells Fargo Bank in 1986. History The bank traces its history to the Woolworth National Bank in San Francisco. Charles Crocker, who was one of The Big Four of the Central Pacific Railroad and who constructed America's First transcontinental railroad, acquired a controlling interest in Woolworth for his son William Henry Crocker. The bank was renamed Crocker Woolworth National Bank, later Crocker National Bank. Crocker National merged with the First National Bank of San Francisco, founded by James D. Phelan, in 1925 to form Crocker First National Bank. In 1956, Crocker First National Bank merged with the Anglo California National Bank (established by Herbert Fleishhacker) to form Crocker-Anglo Bank. In 1963, Crocker-Anglo Bank later merged with Los Angeles' Citizens National Bank, to become Crocker-Citizens Bank. and later, Crocker Bank. In the 1970s ...
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San Francisco Chronicle
The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and Michael H. de Young. The paper is owned by the Hearst Corporation, which bought it from the de Young family in 2000. It is the only major daily paper covering the city and county of San Francisco. The paper benefited from the growth of San Francisco and had the largest newspaper circulation on the West Coast of the United States by 1880. Like other newspapers, it experienced a rapid fall in circulation in the early 21st century and was ranked 18th nationally by circulation in the first quarter of 2021. In 1994, the newspaper launched the SFGATE website, with a soft launch in March and official launch November 3, 1994, including both content from the newspaper and other sources. "The Gate" as it was known at launch was the first large market newspaper website in ...
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Publicis
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post- war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients. History The company was founded by 20 year old Marce ...
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Saturn Corporation
The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market. The brand marketed itself as a "different kind of car company" and operated quasi-independently from its parent company,—comprehensively introducing a new car, dealer network, pricing structure, workforce and independently managed manufacturing plant in Spring Hill, Tennessee. The first cars themselves launched five years after the company's inception, and they advanced GM's spaceframe construction—manifesting Saturn's market proposition with their dent-resistant polymer exterior panels. Over time, as Saturn drained resources from GM's extensive brand network and as GM struggled with the 2008 economic collapse, the parent company curtailed Saturn's development budge ...
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E & J Gallo Winery
E & J Gallo Winery is a winery and distributor headquartered in Modesto, California. It was founded in 1933 by Ernest Gallo and Julio Gallo, and is the largest exporter of California wines. E & J Gallo Winery is the largest family-owned winery in the United States. History During Prohibition in the United States, Ernest and Julio Gallo grew grapes and sold them to eastern states where home winemaking was allowed.Bob Jamieson"Ernest Gallo, the Truth Behind the Myth" ABC News, 8 March 2007 On June 14, 1933, Ernest Gallo filed an application with the Prohibition administration to open a bonded wine storeroom in San Francisco. On June 20, his application was rejected. He was advised that in order to open a storeroom, he had to own a bonded winery. And in order to be bonded as a winery, he had to own vineyards. Ernest and Julio then took steps to bond a winery in the name of their newly formed partnership, E & J Gallo. They had stationery printed that included two designations ...
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Bartles & Jaymes
Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, and available in various fruit flavors. TV commercials The product line is remembered for its folksy television commercials, created by Hal Riney, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after the winery's founders, Ernest and Julio Gallo. Occasionally ads would be a twist on the idea of senior citizens or folksiness, such as having the pair fly an old-fashioned biplane over a beach, then airdrop crates of their product which were received by grateful young party animals. Bartles did all the talking, and ended each commercial with the tagline, "... and thank you for your support." David Rufkahr played Frank Bartles and Dick Maugg played Ed Jaymes. Prior to their work ...
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1984 United States Presidential Election
The 1984 United States presidential election was the 50th quadrennial presidential election. It was held on Tuesday, November 6, 1984. Incumbent Republican President Ronald Reagan defeated Democratic former Vice President Walter Mondale, in a landslide, winning 525 electoral votes and 58.8 percent of the popular vote. No other candidate in history has matched Reagan's electoral vote total. This is the most recent US presidential election in which a candidate received over 500 electoral votes, as well as the most recent election in which both major party candidates are deceased, and the last time that a major party candidate failed to carry more than 100 electoral votes. Reagan and Vice President George H. W. Bush faced only token opposition in their bid for re-nomination. Mondale faced a competitive field in his bid, defeating Colorado Senator Gary Hart, activist Jesse Jackson and several other candidates in the 1984 Democratic primaries. He eventually chose U.S. Representa ...
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Ronald Reagan
Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 to 1975, after having a career in entertainment. Reagan was born in Tampico, Illinois. He graduated from Eureka College in 1932 and began to work as a sports announcer in Iowa. In 1937, Reagan moved to California, where he found work as a film actor. From 1947 to 1952, Reagan served as the president of the Screen Actors Guild, working to root out alleged communist influence within it. In the 1950s, he moved to a career in television and became a spokesman for General Electric. From 1959 to 1960, he again served as the guild's president. In 1964, his speech "A Time for Choosing" earned him national attention as a new conservative figure. Building a network of supporters, Reagan was elected governor of California in 1966. During his go ...
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Television Commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television adve ...
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Bear In The Woods
"Bear", a television commercial known for and often referred to by its opening line "There is a bear in the woods", was created for the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan. The commercial featured a grizzly bear wandering through a forest, accompanied by narration suggesting that the bear could be dangerous and that it would be wise to be prepared for that possibility. In the final scene, a man appears and the bear takes a step back. The ad ends with a picture of Reagan and the tagline: "President Reagan: Prepared for Peace." Without directly mentioning opponent Walter Mondale, defense spending, or the Soviet Union (traditionally symbolized by a bear), the ad suggested that Reagan was better prepared to recognize and deal with threats to global stability. Research by award-winning pollster Richard Wirthlin detected the nation's overriding concern about the Soviet Union and how to communicate the solution through subtlety. Details and fu ...
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Voiceover
Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non- diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentations. The voice-over is read from a script and may be spoken by someone who appears elsewhere in the production or by a specialist voice actor. Synchronous dialogue, where the voice-over is narrating the action that is taking place at the same time, remains the most common technique in voice-overs. Asynchronous, however, is also used in cinema. It is usually prerecorded and placed over the top of a film or video and commonly used in documentaries or news reports to explain information. Voice-overs are used in video games and on-hold messages, as well as for announcements and information at events and tourist destinations. It may also be read live for events such as award presentations. Voice-over is added in addition to any existing dialogue an ...
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