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Hoefler
Hoefler may refer to: * Don Hoefler (1922–1986), American journalist credited with coining the term "Silicon Valley" * Jonathan Hoefler (born 1970), American typeface designer ** Hoefler & Co., type foundry based in New York ** Hoefler Text, serif typeface designed by Jonathan Hoefler See also * Höfler {{disambig ...
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Don Hoefler
Donald C. Hoefler (October 3, 1922 – April 15, 1986) was an American journalist, best known for using the term "Silicon Valley" for the first time in a news story. His friend Ralph Vaerst suggested the term for a series of articles entitled "Silicon Valley, USA" in the weekly trade newspaper '' Electronic News'', starting on January 11, 1971. While Hoefler was the first to use "Silicon Valley" in journalism, he did not coin the phrase, which had been in use for some time. For example, a May 1970 advertisement in the '' Peninsula Times Tribune'' described a Palo Alto company that "helps production people in Silicon Valley." Career Before working on his weekly newsletter, Hoefler was a publicist and reporter for Fairchild Publications, McGraw-Hill, RCA Corp. and Fairchild Semiconductor. From the mid-1970s until his death in 1986, Hoefler published a newsletter called "Microelectronics News," which was the definitive "tabloid" of the emerging American semiconductor industry but ...
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Jonathan Hoefler
Jonathan Hoefler (; born 1970) is an American type designer. Hoefler founded the Hoefler Type Foundry in 1989, a type foundry in New York. Early life Jonathan Hoefler was born on August 22, 1970, in New York City to Doreen Benjamin and Charles Hoefler, a theatrical set designer and producer. Growing up, it was the Gill Sans text on boxes of custard that drew him to typography design. He is largely self-taught, and worked with magazine art director Roger Black prior to forming the Hoefler Type Foundry in 1989. Career Hoefler's Champion Gothic was inspired by 19th-century wood type. It was commissioned for ''Sports Illustrated'' shortly after founding the company in 1989. In 1997, his path crossed with type designer Tobias Frere-Jones when both were trying to purchase German type foundry catalogs. In 1999, Hoefler began working with Frere-Jones, and from 2005 to 2014 the company operated under the name Hoefler & Frere-Jones as a partnership. In 2000, the firm, under Frer ...
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Hoefler & Co
Hoefler&Co. (H&Co) is a digital type foundry (font design studio) in Woburn, Massachusetts (formerly New York City), founded by type designer Jonathan Hoefler. H&Co designs typefaces for clients and for retail on its website. The company was founded in 1989, initially focusing on editorial commissions for publications such as ''The New York Times'', ''Martha Stewart Living'', ''The Wall Street Journal'', ''Esquire'', ''Rolling Stone'', ''Sports Illustrated'', ''Harper's Bazaar'', ''Wired'' and '' Condé Nast Portfolio'', and commissions for companies such as Tiffany & Co., Nike, Inc., and Hewlett-Packard. It has worked with a number of prominent cultural institutions in New York City, including the headquarters of the United Nations, the Guggenheim Museum, the Whitney Museum, Lever House, Radio City Music Hall, The Public Theater, and The New York Jets. Because of its inspiration from New York City history, its Gotham typeface was selected in 2004 for the cornerstone of One W ...
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