Jonathan Hoefler (; born 1970) is an American
type designer
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.
A typeface differs from other modes of graphic production su ...
. Hoefler founded the
Hoefler Type Foundry in 1989, a
type foundry
A type foundry is a company that designs or distributes typefaces. Before digital typography, type foundries manufactured and sold metal and wood typefaces for hand typesetting, and matrices for line-casting machines like the Linotype and ...
in New York.
Early life
Jonathan Hoefler was born on August 22, 1970,
in New York City to Doreen Benjamin and Charles Hoefler, a theatrical set designer and producer. Growing up, it was the
Gill Sans
Gill Sans is a Sans-serif#Humanist, humanist sans-serif typeface designed by Eric Gill and released by the British branch of Monotype Imaging, Monotype in 1928. It is based on Edward Johnston's 1916 "Johnston (typeface), Underground Alphabet", t ...
text on boxes of custard that drew him to typography design.
He is largely self-taught, and worked with magazine art director
Roger Black prior to forming the
Hoefler Type Foundry in 1989.
Career
Hoefler's Champion Gothic was inspired by 19th-century wood type.
It was commissioned for ''
Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
'' shortly after founding the company in 1989. In 1997, his path crossed with type designer
Tobias Frere-Jones when both were trying to purchase German type foundry catalogs.
In 1999, Hoefler began working with Frere-Jones, and from 2005 to 2014 the company operated under the name
Hoefler & Frere-Jones as a partnership.
In 2000, the firm, under Frere-Jones' direction, designed its ubiquitous
Gotham typeface for ''GQ'' magazine and received wide recognition for their work and in the last 20 years as one of the most successful typefaces.
Hoefler's process when designing typefaces begins with research into historical records and then utilize the programming language
Python to automate repetitive tasks. Their typefaces are systematic and logical and incorporate specific features based on their research.
Hoefler has designed original typefaces for ''
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason.
The magazine was first known fo ...
'', ''
Harper’s Bazaar'', ''
The New York Times Magazine
''The New York Times Magazine'' is an American Sunday magazine included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted many notable contributors. The magazi ...
'', ''Sports Illustrated'', and ''
Esquire
Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...
'' and several institutional clients, including the
Solomon R. Guggenheim Museum and alternative band
They Might Be Giants
They Might Be Giants, often abbreviated as TMBG, is an American alternative rock and Children's music, children's band formed in 1982 by John Flansburgh and John Linnell. During TMBG's early years, Flansburgh and Linnell frequently performed as ...
. Perhaps his best-known work is the
Hoefler Text family of typefaces, designed for
Apple Computer
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Co ...
and now appearing as part of the
Macintosh operating system.
He also designed the current
wordmark
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term ...
of
the Church of Jesus Christ of Latter-day Saints
The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Restorationism, restorationist Christianity, Christian Christian denomination, denomination and the ...
.
In January 2014, Frere-Jones sued Hoefler for $20 million in the New York Supreme Court accusing him of scamming Frere-Jones. Frere-Jones claimed that in 1999, Hoefler agreed to a verbal 50–50 partnership that was legally binding. In light of the lawsuit, Hoefler changed the name back to Hoefler & Co claiming Frere-Jones had only been an employee, citing an agreement that they were not partners but "independent entities" and asked the court to dismiss the case. Fans of the foundry were shocked by the news of the lawsuit. A settlement was subsequently filed in September 2014.
On September 15, 2021,
Monotype
Monotyping is a type of printmaking made by drawing or painting on a smooth, non-absorbent surface. The surface, or matrix, was historically a copper etching plate, but in contemporary work it can vary from zinc or glass to acrylic glass. The ...
announced the acquisition of Hoefler & Co. and its font assets. Jonathan Hoefler also announced his intention to retire from the company.
Awards and recognition
In 1995, Hoefler was named one of the forty most influential designers in America by
''I.D.'' magazine, and in 2002, the Association Typographique Internationale (
ATypI) presented him with its most prestigious award, the
Prix Charles Peignot for outstanding contributions to type design.
Hoefler's work is part of the
Cooper-Hewitt, National Design Museum's permanent collection. In 2011, the
Museum of Modern Art
The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street (Manhattan), 53rd Street between Fifth Avenue, Fifth and Sixth Avenues. MoMA's collection spans the late 19th century to the present, a ...
acquired two of Hoefler's typefaces: Mercury, and HTF Didot.
In 2013, Hoefler and Frere-Jones were awarded the
AIGA Medal for "their contributions to the typographic landscape through impeccable craftsmanship, skilled historical reference and insightful vernacular considerations."
Typefaces
Jonathan Hoefler's typefaces include:
*Gestalt, 1990
*Champion Gothic, 1990
*
Hoefler Text, 1991
*Ideal Sans, 1991
*Ziggurat, 1991
*Leviathan, 1991
*Mazarin, 1991
*HTF Didot, 1992
*
Requiem Text, 1992
*Saracen, 1992
*Acropolis, 1993
*NYT Cheltenham, 1993
*Knox, 1993
*Historical Allsorts, 1994
*Knockout, 1994
*Fetish, 1994
*Neutrino, 1994
*Quantico, 1994
*Oratorio, 1994
*Troubadour, 1994
*William Maxwell, 1994
*Deseret, 1995
*Jupiter, 1995
*Pavisse, 1995
*Verlag (formerly Guggenheim), 1996
*Giant (formerly They Might Be Gothic), 1996
*New Amsterdam, 1996
*Hoefler Titling, 1996
*Plainsong, 1996
*Kapellmeister, 1997
*Numbers (with
Tobias Frere-Jones), 1997–2006
*Mercury, (with
Tobias Frere-Jones), 1997
*Radio City, 1998
*Vitesse, (with
Tobias Frere-Jones), 2000
*Deluxe, 2000
*Cyclone, 2000
*Topaz, 2000
*Lever Sans, (with
Tobias Frere-Jones), 2000
*
Archer, (with
Tobias Frere-Jones), 2001
*Chronicle, (with
Tobias Frere-Jones), 2002
*Sentinel, (with
Tobias Frere-Jones), 2002
*Operator, (with Andy Clymer), 2016
*Inkwell, (with Jordan Bell), 2017
*Decimal, 2019
*Sentinel Ornaments (an extension of Sentinel), 2021
*Sagittarius, 2021
References
Footnotes
General references
HoeflerCo.*Friedl, Frederich, Nicholas Ott and Bernard Stein. ''Typography: An Encyclopedic Survey of Type Design and Techniques Through History.'' Black Dog & Leventhal: 1998. .
*Macmillan, Neil. ''An A–Z of Type Designers.'' Yale University Press: 2006. .
*“The I.D. Forty,”
''I.D.'' magazine, Jan/Feb 1995.
External links
*
{{DEFAULTSORT:Hoefler, Jonathan
American typographers and type designers
1970 births
Living people
American graphic designers
AIGA medalists