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Hean Tat Keh
Hean Tat Keh () is a professor and chair of the Department of Marketing at the Monash University Faculty of Business and Economics. He is known for his work on services marketing, consumer behavior, brand management, and marketing strategy. In particular, his research on services marketing addresses the limitations of the concepts of service inseparability and service intangibility. Keh has also published on the antecedents and consequences of brand equity. More recently, he has conducted research on sustainable marketing and healthcare marketing. His research has been cited over 11,500 times according to Google Scholar, with an H-index of 44 and an i10-index of 63. Based on the three dimensions of productivity, impact, and quality of his research, ScholarGPS ranked Keh among the Top 1% of Marketing scholars worldwide in 2024. Education and career Keh received his PhD in marketing from the University of Washington, his MBA from the Hong Kong University of Science and Techno ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Intangibility
Intangibility refers to the lack of palpable or tactile property making it difficult to assess service quality. According to Zeithaml et al. (1985, p. 33), “Because services are performances, rather than objects, they cannot be seen, felt, tasted, or touched in the same manner in which goods can be sensed.” As a result, intangibility has historically been seen as the most important distinction between services and products in the literature on services marketing. Other key characteristics of services include perishability, inseparability and variability (or heterogeneity). However, in practice service production and consumption often involve both intangible and tangible elements. Examples of intangible service attributes include service responsiveness and reliability, while tangible service attributes include the servicescape, décor, and furnishings. Drawing on construal level theory, Ding and Keh (2017) investigated when and why intangible versus tangible attributes would b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Journal Of Consumer Research
The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 it has been published by Oxford University Press Oxford University Press (OUP) is the publishing house of the University of Oxford. It is the largest university press in the world. Its first book was printed in Oxford in 1478, with the Press officially granted the legal right to print books .... According to the '' Journal Citation Reports'', the journal has a 2016 impact factor of 3.800, ranking it 19th out of 121 journals in the category "Business." References {{DEFAULTSORT:Journal of Consumer Research Oxford University Press academic journals Economics journals Bimonthly journals English-language journals Academic journals established in 1974 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the ''Harvard Business Review'' (1920), the ''Journal of Retailing'' (1925), and the '' Journal of Business'' (1928). Editors Dr. Shrihari Sridhar serves as the Editor-in-Chief of the Journal. He is the Senior Associate Dean of Mays Business School. He is a Professor of Marketing and holds the Joe Foster 1956 Chair in Business Leadership at Mays Business School. In the past, he served as an Associate Editor and Area Editor at other leading journals including the ''Journal of Marketing'', and the ''Journal of Marketing Research''. Co-Editor team includes Dr. Vanitha Swaminathan, and Dr. Cait Lamberton. Special issues The journal has published special issues on various topics, including one on mapping the boundar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Journal Of The Academy Of Marketing Science
The ''Journal of the Academy of Marketing Science'' is a bimonthly peer-reviewed academic journal about marketing. Since June 2024, Stephanie M. Noble and Charles H. Noble (both University of Tennessee) serve as joint editors-in-chief. In 2010, the journal changed publication frequency from quarterly to bimonthly. According to the ''Journal Citation Reports'', the journal has a 2023 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a type of journal ranking. Journals with higher impact factor values are considered more prestigious or important within their field. The Impact Factor of a journa ... of 9.5. Every year, the journal presents an annual Best Paper Award and a Long-Term Impact Award named after Jagdish Sheth and A. Parasuraman. Previous editors The following persons have been editors-in-chief of the journal: References External links * {{DEFAULTSORT:Journal of the Academy of Marketing Science Business and manageme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Japanese holding company, Nikkei, Inc., Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson plc, Pearson sold the publication to Nikkei for Pound sterling, £844 million (US$1.32 billion) after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. In 2023, it was reported to have 1.3 million subscribers of which 1.2 million were digital. The newspaper has a prominent focus on Business journalism, financial journalism and economic analysis rather than News media, generalist reporting, drawing both criticism and acclaim. It sponsors an Financial Times and McKinsey Business Book of the Year Award, annual book ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Journal Of Business Research
The ''Journal of Business Research'' is a monthly peer-reviewed academic journal covering research on all aspects of business. It was established in 1973 and is published by Elsevier. The editors-in-chief are Dipayan Biswas (University of South Florida) and Mirella Kleijnen (Vrije Universiteit Amsterdam). Abstracting and indexing The journal is abstracted and indexed in Current Contents/Social & Behavioral Sciences, PsycINFO/Psychological Abstracts, RePEc, Scopus, and the Social Sciences Citation Index. According to the ''Journal Citation Reports'', the journal has a 2023 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a type of journal ranking. Journals with higher impact factor values are considered more prestigious or important within their field. The Impact Factor of a journa ... of 10.5 References External links * {{Official website, http://www.journals.elsevier.com/journal-of-business-research/ English-language journals ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Associate Editor
An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accountable for delegating tasks to staff members and managing them. The term is often used at newspapers, magazines, yearbooks, and television news programs. The editor-in-chief is commonly the link between the publisher or proprietor and the editorial staff. Responsibilities Typical responsibilities of editors-in-chief include: * Ensuring that content is journalistically objective * Fact-checking, spelling, grammar, writing style, page design and photos * Rejecting writing that appears to be plagiarized, ghostwritten, published elsewhere, or of little interest to readers * Evaluating and editing content * Contributing editorial pieces * Motivating and developing editorial staff * Ensuring the final draft is complete * Handling reader compla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Editorial Board
The editorial board is a group of editors, writers, and other people who are charged with implementing a publication's approach to editorials and other opinion pieces. The editorials published normally represent the views or goals of the publication's owner or publisher. Mass media At a newspaper, the editorial board usually consists of the editor responsible for the editorial page and editorial writers. Some newspapers include other personnel as well. Some editorial writers may also have other roles in the publication. Editorial boards for magazines may include experts in the subject area that the magazine focuses on, and larger magazines may have several editorial boards grouped by subject. An executive editorial board, which usually includes the executive editor and representatives from the subject-focus boards, may oversee these subject boards. Editorial boards meet regularly to discuss the latest news and opinion trends and to discuss what the publication should say on a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
The Wharf (Holdings)
The Wharf (Holdings) Limited (), or Wharf (九倉) in short, is a company founded in 1886 in Hong Kong. As its name suggests, the company's original business was in running wharfage and dockside warehousing, and it was originally known as The Hong Kong and Kowloon Wharf and Godown Company, Limited and founded by Sir Paul Chater. The company adopted its current name in 1986. The current major holder of the company is Wheelock & Co. History The company is still the owner of the Star Ferry, although this icon of Hong Kong now forms a relatively small part of the company's portfolio. The Five Flag Poles, a set of flag poles flying flags of the company, are a short walk from the Star Ferry's Tsim Sha Tsui pier and form a local landmark and meeting point. In a more modern vein, the company owns two major flagship properties in the Harbour City and Times Square shopping centres in Hong Kong. Both owe their origins to the company's transportation heritage, as they are respectiv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
NUS Business School
The National University of Singapore (NUS) is a national public research university in Singapore. It was officially established in 1980 by the merging of the University of Singapore and Nanyang University. The university offers degree programmes in disciplines at both the undergraduate and postgraduate levels, including in the sciences, medicine and dentistry, design and environment, law, arts and social sciences, engineering, business, computing, and music. NUS's main campus is located adjacent to the Kent Ridge subzone of Queenstown. The Duke–NUS Medical School is located at the Outram campus. The Bukit Timah campus houses the Faculty of Law and Lee Kuan Yew School of Public Policy. NUS's affiliated faculty members and researchers include one Nobel Prize laureate, one Tang Prize laureate, and one Vautrin Lud laureate. History In September 1904, Tan Jiak Kim led a group of representatives of the Chinese and other non-European communities to petition the governor of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Guanghua School Of Management
The Guanghua School of Management, Peking University () is the business school of Peking University, a public university in Beijing, China. The school offers undergraduate, master's, and doctoral programs, with a total enrollment of more than 3,000 students. In addition to full-time academic programs, the School runs an EMBA program and MPAcc program, as well as several other non-degree, customized Executive Education Programs. Guanghua was ranked #54 in the top 100 Global MBA rankings by the Financial Times for its International MBA program, and #8 for its Master of Finance program in 2012. It has consistently been regarded as one of the top business schools in China, often recognized for faculty research, academic teaching, and admission selectivity. Notable members of the faculty include celebrated economists Li Yining and Zhang Weiying. The school's current dean is Liu Qiao (economist), Liu Qiao. The school is staffed with about 100 full-time teaching faculty members. Some ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
