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Forward Look
Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the 1955–1963 Chrysler products and his fondness of tailfins on cars for both aesthetics and aerodynamics. Exner introduced the Forward Look at Chrysler, which was copied even before the designs hit the road. When GM designer Chuck Jordan spied Exner's hidden 1955 Chrysler lineup, it prompted Bill Mitchell, head of General Motors styling, "to begin redesigning each car line, Chevrolet through Cadillac." Exner's work effectively "change the course of automotive design." Early life Born in Ann Arbor, Michigan, Virgil Exner was adopted by George W. and Iva Exner as a baby. Virgil showed a strong interest in art and automobiles. He went to Buchanan High School in Buchanan, Michigan then studied art at the University of Notre Dame in Indi ...
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Ann Arbor, Michigan
Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. The 2020 census recorded its population to be 123,851. It is the principal city of the Ann Arbor Metropolitan Statistical Area, which encompasses all of Washtenaw County. Ann Arbor is also included in the Greater Detroit Combined Statistical Area and the Great Lakes megalopolis, the most populated and largest megalopolis in North America. Ann Arbor is home to the University of Michigan. The university significantly shapes Ann Arbor's economy as it employs about 30,000 workers, including about 12,000 in the medical center. The city's economy is also centered on high technology, with several companies drawn to the area by the university's research and development infrastructure. Ann Arbor was founded in 1824, named after the wives of the village's founders, both named Ann, and the stands of bur oak trees.Marwil, pp. 1–2 The city's population grew at a rapid rate in the early to t ...
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Buchanan, Michigan
Buchanan is a city in Berrien County in the U.S. state of Michigan. The population was 4,456 at the 2010 census. The city is located at the southeast corner of Buchanan Township, about 5 miles (8 km) west of Niles. History The community was named after James Buchanan, the 15th President of the United States. Popularly known as "Redbud City" because of the many redbud trees that have historically lined city streets and the major approaches to the city, Buchanan has long been recognized as a Tree City USA by the National Arbor Day Foundation. The area, already having been populated by Native Americans in places such as the Moccasin Bluff site, was first settled in 1833 at the spot where McCoy Creek meets the St. Joseph River. The village of Buchanan was platted in 1842 and incorporated in 1858. In 1941, as part of the Section of Fine Arts arts projects, Gertrude Goodrich painted a mural, ''Production'', in the Buchanan post office. Later painted over, it is in the pro ...
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Luigi Segre
Luigi "Gigi" Segre (8 November 1919 – 28 February 1963) was an Italian automotive designer noted for his business and engineering acumen during his stewardship and ownership of Carrozzeria Ghia (1953–63), one of an Italy's premier automobile design and coachbuilders. Segre is widely associated with his prominent role in the genesis of the Volkswagen Karmann Ghia – a car that reached a production of nearly a half million, and a car that noted designer Dick Teague called one of the "most beautifully designed products." Background Segre began working at his father's construction business, only to have his career and education interrupted by the outbreak of World War II. Stationed in Naples on 8 September 1943, when the armistice was announced, Segre immediately voiced opposition to the German troops occupying the city – and participated in the Four days of Naples. When allied troops arrived, he made himself available to the US command, and after a brief training in Tunisia, ...
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Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China ( Changan Ford), Taiwan ( Ford Lio Ho), Thailand (AutoAlliance Thailand), and Turkey (Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines ...
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Design Patent
In the United States, a design patent is a form of legal protection granted to the ornamental design of an article of manufacture. Design patents are a type of industrial design right. Ornamental designs of jewelry, furniture, beverage containers (Fig. 1) and computer icons are examples of objects that are covered by design patents. A similar intellectual property right, a registered design, can be obtained in other countries. In Kenya, Japan, South Korea and Hungary, industrial designs are registered after performing an official novelty search. In the countries of the European Community, one needs to only pay an official fee and meet other formal requirements for registration (e.g. Community design at EUIPO, Germany, France, Spain). For the member states of WIPO, cover is afforded by registration at WIPO and examination by the designated member states in accordance with the Geneva Act of the Hague Agreement. Protections A US design patent covers the ornamental design ...
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Studebaker Starlight
The Starlight coupe is a unique 2-door body style that was offered by Studebaker Corporation of South Bend, Indiana (United States) from 1947 to 1955 on its Studebaker Champion, Champion and Studebaker Commander, Commander model series. It was designed by Virgil Exner, formerly of Raymond Loewy, Raymond Loewy Associates along the lines of the Ponton (car), ponton style that had just gone mainstream after the WWII. Trunk The most striking feature was the extremely long (for a five-passenger car) hood-like cover over the luggage compartment of the sedan which was exaggerated on the Starlight. Critics of the radically styled models commented by asking the rhetorical question, "Which way is it going?" (Comedian Fred Allen quipped: "Next year Studebaker is coming out with a model that you won't be able to tell if it is going sideways".) The viewer's astonishment was compounded by the great expanse of the wrap-around rear window. Previously cars had tended to shroud back-seat passenge ...
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South Bend, Indiana
South Bend is a city in and the county seat of St. Joseph County, Indiana, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2020 census, the city had a total of 103,453 residents and is the fourth-largest city in Indiana. The metropolitan area had a population of 324,501 in 2020, while its combined statistical area had 812,199. The city is located just south of Indiana's border with Michigan. The area was settled in the early 19th century by fur traders and was established as a city in 1865. The St. Joseph River shaped South Bend's economy through the mid-20th century. River access assisted heavy industrial development such as that of the Studebaker Corporation, the Oliver Chilled Plow Company, and other large corporations. The population of South Bend declined after 1960, when it peaked at 132,445. This was chiefly due to migration to suburban areas as well as the demise of Studebaker and other heavy industry. Today, the lar ...
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World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great powers—forming two opposing military alliances: the Allies of World War II, Allies and the Axis powers. World War II was a total war that directly involved more than 100 million Military personnel, personnel from more than 30 countries. The major participants in the war threw their entire economic, industrial, and scientific capabilities behind the war effort, blurring the distinction between civilian and military resources. Air warfare of World War II, Aircraft played a major role in the conflict, enabling the strategic bombing of population centres and deploying the Atomic bombings of Hiroshima and Nagasaki, only two nuclear weapons ever used in war. World War II was by far the List of wars by death toll, deadliest conflict in hu ...
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Raymond Loewy
Raymond Loewy ( , ; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by ''Time'' magazine and featured on its cover on October 31, 1949. He spent most of his professional career in the United States, becoming a naturalized citizen in 1938. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines and bottle redesign, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. He was engaged by equipment manufacturer International Harvester to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers. He undertook numerous railroad designs, including the Pennsylvania Railroad GG1, S-1, and T1 locomotives, the color scheme and Eagle motif for the first streamliners of ...
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Studebaker Champion 4-Door Sedan 1939
Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company, the firm was originally a coachbuilder, manufacturing wagons, buggies, carriages and harnesses. Studebaker entered the automotive business in 1902 with electric vehicles and in 1904 with gasoline vehicles, all sold under the name "Studebaker Automobile Company". Until 1911, its automotive division operated in partnership with the Garford Company of Elyria, Ohio, and after 1909 with the E-M-F Company and with the Flanders Automobile Company. The first gasoline automobiles to be fully manufactured by Studebaker were marketed in August 1912. Over the next 50 years, the company established a reputation for quality, durability and reliability. After an unsuccessful 1954 merger with Packard (the Studebaker-Packard Corpora ...
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Harley Earl
Harley Jarvis Earl (November 22, 1893 – April 10, 1969) was an American automotive designer and business executive. He was the initial designated head of design at General Motors, later becoming vice president, the first top executive ever appointed in design of a major corporation in American history. He was an industrial designer and a pioneer of modern transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as automotive design techniques. He subsequently introduced the "concept car" as both a tool for the design process and a clever marketing device. Earl's Buick Y-Job was the first concept car. He started "Project Opel", which eventually became the Chevrolet Corvette, and he authorized the introduction of the tailfin to automotive styling. During World War II, he was an active contributor to the Allies' research and development program in advancing the effectiveness of camouflage. Early life Harley ...
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