|
Focus Groups
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions. A focus group is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christ University Focus Group 6
Jesus (AD 30 or 33), also referred to as Jesus Christ, Jesus of Nazareth, and many Names and titles of Jesus in the New Testament, other names and titles, was a 1st-century Jewish preacher and religious leader. He is the Jesus in Christianity, central figure of Christianity, the Major religious groups, world's largest religion. Most Christians consider Jesus to be the Incarnation (Christianity), incarnation of God the Son and awaited Messiah#Christianity, messiah, or Christ (title), Christ, a descendant from the Davidic line that is prophesied in the Old Testament. Virtually all modern scholars of classical antiquity, antiquity agree that Historicity of Jesus, Jesus existed historically. Accounts of Life of Jesus, Jesus's life are contained in the Gospels, especially the four canonical Gospels in the New Testament. Since the Age of Enlightenment, Enlightenment, Quest for the historical Jesus, academic research has yielded various views on the historical reliability of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Ecological Society
The British Ecological Society is a learned society in the field of ecology that was founded in 1913. It is the oldest ecological society in the world. The Society's original objective was "to promote and foster the study of Ecology in its widest sense" and this remains the central theme guiding its activities today. The Society had, circa 2024 around 7,000 members of which 14% are students. Of its members in 2013, 42% were outside the United Kingdom, in a total of 92 countries. The head office is located in London. History The Society evolved out of the British Vegetation Committee, which was founded in 1904 to promote the survey and study of vegetation in the British Isles. This initiative was in turn the outcome of what many historians perceive to have been the emergence of modern ecology in the 1890s. The British Ecological Society's inaugural meeting was held at University College London on 12 April 1913 and was attended by 47 members. Sir Arthur Tansley became the first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonverbal Communication
Nonverbal communication is the transmission of messages or signals through a nonverbal platform such as eye contact (oculesics), body language (kinesics), social distance (proxemics), touch (Haptic communication, haptics), voice (prosody (linguistics), prosody and paralanguage), physical environments/appearance, and use of objects. When communicating, nonverbal channels are utilized as means to convey different messages or signals, whereas others interpret these messages. The study of nonverbal communication started in 1872 with the publication of ''The Expression of the Emotions in Man and Animals'' by Charles Darwin. Darwin began to study nonverbal communication as he noticed the interactions between animals such as lions, tigers, dogs etc. and realized they also communicated by gestures and expressions. For the first time, nonverbal communication was studied and its relevance noted. Today, scholars argue that nonverbal communication can convey more meaning than verbal communica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Springer Publishing
Springer Publishing Company is an American publishing company of academic journals and books, focusing on the fields of nursing, gerontology, psychology, social work, counseling, public health, and rehabilitation (neuropsychology). It was established in 1951 by Bernhard Springer, a great-grandson of Julius Springer, and is based in Midtown Manhattan, New York City. History Springer Publishing Company was founded in 1950 by Bernhard Springer, the Berlin-born great-grandson of Julius Springer, who founded Springer Science+Business Media, Springer-Verlag (now Springer Science+Business Media). Springer Publishing's first landmark publications included ''Livestock Health Encyclopedia'' by R. Seiden and the 1952 ''Handbook of Cardiology for Nurses''. The company's books soon branched into other fields, including medicine and psychology. Nursing publications grew rapidly in number, as Modell's ''Drugs in Current Use'', a small annual paperback, sold over 150,000 copies over several edi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cultural Sensitivity
Cultural sensitivity, also referred to as cross-cultural sensitivity or cultural awareness, is the knowledge, awareness, and acceptance of other cultures and others' cultural identities. It is related to cultural competence (the skills needed for effective communication with people of other cultures, which includes cross-cultural competence), and is sometimes regarded as the precursor to the achievement of cultural competence, but is a more commonly used term. On the individual level, cultural sensitivity is a state of mind regarding interactions with those different from oneself. Cultural sensitivity enables travelers, workers, and others to successfully navigate interactions with a culture other than their own. Cultural diversity includes demographic factors (such as race, gender, and age) as well as values and cultural norms. Cultural sensitivity counters ethnocentrism, and involves intercultural communication, among relative skills. Most countries' populations include mino ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cross-cultural
Cross-cultural may refer to: *cross-cultural studies, a comparative tendency in various fields of cultural analysis *cross-cultural communication, a field of study that looks at how people from differing culture, cultural backgrounds communicate *any of various forms of interactivity between members of disparate cultural groups (see also cross-cultural communication, interculturalism, intercultural relations, hybridity, cosmopolitanism, transculturation) *the discourse concerning cultural interactivity, sometimes referred to as cross-culturalism (See also multiculturalism, cosmopolitanism, transculturation, cultural diversity) Cross-cultural communication By the 1970s, the field of cross-cultural communication (also known as Cross-cultural communication, intercultural communication) developed as a prominent application of the cross-cultural paradigm, in response to the pressures of globalization which produced a demand for cross-cultural awareness training in various commercia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sage Publishing
Sage Publishing, formerly SAGE Publications, is an American Independent business, independent Academic publishing, academic publishing company, founded in 1965 in New York City by Sara Miller McCune and now based in the Newbury Park, California, Newbury Park neighborhood of Thousand Oaks, California. Sage Publishing has offices located across North America, Europe, and the Asia Pacific region. In North America, Sage Publishing has offices in Los Angeles, Washington DC, and Toronto. The European operations are headquartered in London, London, United Kingdom. In the Asia Pacific region, Sage Publishing has established offices in Melbourne, Australia, India and Singapore. It publishes more than 1,000 journals, more than 800 books a year, reference works and electronic products covering business, humanities, social sciences, science, technology and medicine. SAGE also owns and publishes under the imprints of Corwin Press (since 1990), CQ Press (since 2008), Learning Matters (since ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Usability Engineering
Usability engineering is a professional discipline that focuses on improving the usability of interactive systems. It draws on theories from computer science and psychology to define problems that occur during the use of such a system. Usability Engineering involves the testing of designs at various stages of the development process, with users or with usability experts. The history of usability engineering in this context dates back to the 1980s. In 1988, authorJohn WhitesideanJohn Bennett��of Digital Equipment Corporation and IBM, respectively—published material on the subject, isolating the early setting of goals, iterative evaluation, and prototyping as key activities. The usability expert Jakob Nielsen is a leader in the field of usability engineering. In his 1993 book Usability Engineering', Nielsen describes methods to use throughout a product development process—so designers can ensure they take into account the most important barriers to learnability, efficiency, memo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative data, qualitative and quantitative data, quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves employing a data-driven marketing approach to specify the data required to address these issues, then designing the method for collecting information and implementing the data collection process. After analyzing the collected data, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business process, business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically with marketing pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Development
New product development (NPD) or product development in business and engineering covers the complete process of launching a new product to the market. Product development also includes the renewal of an existing product and introducing a product into a new market. A central aspect of NPD is product design. New product development is the realization of a market opportunity by making a product available for purchase. The products developed by an commercial organisation provide the means to generate income. Many technology-intensive organisations exploit technological innovation in a rapidly changing consumer market. A product can be a tangible asset or intangible. A service or user experience is intangible. In law, sometimes services and other processes are distinguished from "products". NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time, and quality are the main variables that drive customer needs. Ai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opinion Poll
An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tally of voter preferences reported by the ''Raleigh Star and North Carolina State Gazette'' and the ''Wilmington American Watchman and Delaware Advertiser'' prior to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States presidency. Since Jackson won the popular vote in that state and the national popular vote, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, '' The Literary Digest'' embarked ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
