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Flexplay
Flexplay is a trademark for a discontinued DVD-compatible optical video disc format with a time-limited (usually 48-hour) playback. They are often described as "self-destructing", although the disc merely turns black or dark red and does not physically disintegrate. The technology launched in August 2003 as a joint-venture with The Walt Disney Company, Disney's Buena Vista Home Entertainment under the name eZ-D. The Flexplay concept was invented by two professors, Yannis Bakos and Erik Brynjolfsson, who founded Flexplay Technologies in 1999. The technology was developed by Flexplay Technologies and General Electric. Origins The technology was originally intended as an alternative means for the short-term rental of newly released movies. Since the disc is capable of being used in any standard DVD player, the manufacturers hoped that it would succeed where other time-limited DVD technologies, such as DIVX, failed. Test marketing of eZ-D discs began in August 2003, but was canceled ...
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Yannis Bakos
Yannis Bakos is a professor at the Leonard N. Stern School of Business at New York University. His primary area of expertise is the economic and business implications of information technology, the Internet, and online media. He is the co-founder (with Chris F. Kemerer) of thWorkshop on Information Systems and Economics(WISE), and the co-inventor of Flexplay DVDs. Early life Bakos holds a Ph.D. in Management and an MBA in Finance from the MIT Sloan School of Management. He also received a master's degree in Electrical Engineering and Computer Science and a B.S. in Computer Engineering from MIT's Department of Electrical Engineering and Computer Science. Before coming to NYU, Professor Bakos was on the faculty of thMerage School of Business at the University of California, Irvineand the Sloan School of Management at MIT. Career Bakos' early work showed that the internet would reduce the search costs of buyers and sellers, and that the resulting electronic marketplaces would result i ...
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