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Fake Blog
A fake blog (sometimes shortened to flog or referred to as a flack blog) is an electronic communication in the blog format that appears to originate from a credible, non-biased and independent source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing (a "fake grassroots" campaign). A fake blog is akin to industry-supported "astroturfing, astroturf" efforts that pose as legitimate grassroots activity. Fake blogs are corrupted forms of public relations, which as a discipline demands transparency and honesty, according to the Public Relations Society of America's code of ethics and the Word of Mouth Marketing Association's code of ethics. Authenticity and transparency are important in social networking and blogging, as these codes of ethics att ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blog
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, multi-author blogs (MABs) emerged, featuring the writing of multiple authors and sometimes professionally Editing, edited. MABs from newspapers, other News media, media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog Web traffic, traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fake Steve Jobs
Daniel Lyons (born 1960) is an American writer. He was a senior editor at ''Forbes'' magazine and a writer at ''Newsweek'' before becoming editor of ReadWrite. In March 2013 he left ReadWrite to accept a position at HubSpot. Lyons began his career with a book of short stories, ''The Last Good Man'' (1993), a novel, ''Dog Days'' (1998), and a fictional biography, ''Options: The Secret Life of Steve Jobs'' (2007). Lyons then began writing non-fiction books: '' Disrupted: My Misadventure in the Start-Up Bubble'' (2016)'','' ''Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us'' (2018) and ''STFU: The Power of Keeping Your Mouth Shut in an Endlessly Noisy World'' (2023). Under the pseudonym "Fake Steve Jobs," he also wrote ''The Secret Diary of Steve Jobs'', a popular blog and parody of Apple CEO Steve Jobs. He was a writer and coproducer on HBO's ''Silicon Valley'' and wrote the script for the May 2015 episode "White Hat/Black Hat" while on a 14-week break from Hu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blogs By Type
A blog (a truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, multi-author blogs (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs in the late 1990s coincided with the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edelman (firm)
Edelman is a multinational American public relations and marketing consultancy firm. The company was founded in 1952 and named after its founder, Daniel Edelman. Since 1996 and , Edelman has been run by his son Richard Edelman, from its primary headquarters in New York City. , it is the largest public relations firm in the world by revenue, with around 6,000 employees across 60 global offices. Edelman has been accused of establishing "astroturfing" campaigns (seemingly grassroots groups that are fronts for industry) for its clients. The company has provided services for the fossil fuel industry, which includes earning hundreds of millions of dollars to advocate on behalf of the American Petroleum Institute, a fossil fuel industry group dedicated to the advancement of climate change denial and blocking of climate legislation. It is a partner organization of the World Economic Forum. History In the beginning: 1952–1960s Edelman public relations was founded in Chicag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wal-Mart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other countries. It is headquartered in Bentonville, Arkansas. The company was founded in 1962 by brothers Sam Walton and Bud Walton, James "Bud" Walton in nearby Rogers, Arkansas. It also owns and operates Sam's Club retail warehouses. Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. Walmart is the List of largest companies by revenue, world's largest company by revenue, according to the Fortune Global 500, ''Fortune'' Global 500 list in October 2022. Walmart is also the List of largest United States–based employers globally, largest private employer in the world, with 2.1 million employees. It is a publicly traded family-owned business (the largest such business in the world), as the company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Working Families For Wal-Mart
Working Families for Walmart is an advocacy group formed by Walmart and the Edelman public relations firm on December 20, 2005. It has been used to praise Walmart in a show of opposition to union-funded groups such as Wake Up Wal-Mart and Wal-Mart Watch. The group is financially supported by Walmart and is headquartered in Edelman's Washington, D.C. office. It is not organized as a non-profit, and is not required to disclose its sources of funding. Critics have accused Walmart of leaving the impression that Working Families for Walmart is a spontaneous grass-roots organization, without fully disclosing its financial reliance upon Walmart. The group's web site does not reveal its connection to Walmart or Edelman. Its home page features a blog with a link stating that the bloggers are employees of Edelman; however, no other mention is made of Edelman on the site. This has led to accusations of Walmart being engaged in deceit and astroturfing. For example, Wal-Mart Watch has stated, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PlayStation Portable
The PlayStation Portable (PSP) is a handheld game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on December 12, 2004, in North America on March 24, 2005, and in PAL regions on September 1, 2005, and is the first handheld installment in the PlayStation line of consoles. As a Seventh generation of video game consoles, seventh generation console, the PSP competed with the Nintendo DS. Development of the PSP was announced during E3 2003, and the console was unveiled at a Sony press conference on May 11, 2004. The system was the most powerful portable console at the time of its introduction, and was the first viable competitor to Nintendo's handheld consoles after many challengers such as Nokia's N-Gage (device), N-Gage had failed. The PSP's advanced graphics capabilities made it a popular mobile entertainment device, which could connect to the PlayStation 2 and PlayStation 3, any computer with a USB int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's Monopoly
The McDonald's Monopoly game is a sales promotion run by fast food restaurant chain McDonald's, with a theme based on the Hasbro board game ''Monopoly (game), Monopoly''. The game first ran in the U.S. in 1987 and has since been used worldwide. The promotion has used other names, such as ''Monopoly: Pick Your Prize!'' (2001), ''Monopoly Best Chance Game'' (2003–2005), ''Monopoly/Millionaire Game'' (2013), ''Prize Vault'' (2014), ''Money Monopoly'' (2016–present), ''Coast To Coast'' (2015–2024) Double Play (2024-present) in Canada, ''Golden Chances'' (2015), ''Prize Choice'' (2016), ''Win Win'' (2017), ''Wiiiin!!'' (2018), ''V.I.P.'' (2021), Double Peel (2022, 2023) and Power Peel (2024) in the UK. History The promotion was first offered in the United States, in 1987. Following countries included Canada, Australia, Austria, France, Germany, Hong Kong, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, and th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great wealth, participation in sports or the entertainment industry, their position as a political figure, or even their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'. History In his 2020 book ''Dead Famous: An Unexpected History Of Celebrity'', British historian Greg Jenner uses the definition: Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that ''celebrity'' was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by Word-of-mouth marketing, word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
