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Establecimiento Las Marías
Establecimiento Las Marías is a renowned company specializing in the production and packaging of infusions, particularly tea and yerba mate. For over 100 years, Las Marías has been a trusted source for products such as Taragüi, Unión, La Merced, and Mañanita. History The Navajas family, which owns Las Marías, started the mate operation in 1924 on their cattle estancia with 38 hectares of planted Yerba mate, mate. The raw material was and, largely still is, produced by small holders and subsequently bought by processors and packers. Production at Establecimiento Las Marías is completely vertically integrated, starting with either seedbeds or cuttings from the most productive trees. Raw material is also sourced from vetted growers who are constantly monitored by company technicians both at the farm and at the buying stations. Some highlights of innovation are the development of instant mate in 1964, packing mate in tea bags in 1966, development of high density planting in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yerba Mate Worker
Yerba mate or yerba maté (), ''Ilex paraguariensis'', is a plant species of the holly genus native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leaves of the plant can be steeped in hot water to make a beverage known as mate (drink), mate. Brewed cold, it is used to make ''tereré''. Both the plant and the beverage contain caffeine. The indigenous Guaraní people, Guaraní and some Tupi people, Tupi communities (whose territory covered present-day Paraguay) first cultivated and consumed yerba mate prior to European colonization of the Americas. Its consumption was exclusive to the natives of only two regions of the territory that today is Paraguay, more specifically the departments of Amambay Department, Amambay and Alto Paraná Department, Alto Paraná. After the Jesuits discovered its commercialization potential, yerba mate became widespread throughout the province and even elsewhere in the Spanish Crown. Mate is traditionally consumed i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yerba Mate
Yerba mate or yerba maté (), ''Ilex paraguariensis'', is a plant species of the holly genus native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leaves of the plant can be steeped in hot water to make a beverage known as mate (drink), mate. Brewed cold, it is used to make ''tereré''. Both the plant and the beverage contain caffeine. The indigenous Guaraní people, Guaraní and some Tupi people, Tupi communities (whose territory covered present-day Paraguay) first cultivated and consumed yerba mate prior to European colonization of the Americas. Its consumption was exclusive to the natives of only two regions of the territory that today is Paraguay, more specifically the departments of Amambay Department, Amambay and Alto Paraná Department, Alto Paraná. After the Jesuits discovered its commercialization potential, yerba mate became widespread throughout the province and even elsewhere in the Spanish Crown. Mate is traditionally consumed i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prebiotic (nutrition)
Prebiotics are compounds in food that foster growth or activity of beneficial microorganisms such as bacteria and fungi. The most common environment concerning their effects on human health is the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome. Dietary prebiotics are typically nondigestible fiber compounds that pass undigested through the upper part of the gastrointestinal tract and help growth or activity of advantageous bacteria in the colon by acting as substrates for them. They were first identified and named by Marcel Roberfroid in 1995. Depending on the jurisdiction, they may have regulatory scrutiny as food additives for the health claims made for marketing purposes. Common prebiotics used in food manufacturing include beta-glucan from oats, resistant starch from grains and beans, and inulin from chicory root. Definition The definition of prebiotics and the food ingredients that can fall under this classificat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mate (drink)
Mate ( ; Spanish: , Portuguese: ) is a traditional South American caffeine-rich infused herbal drink. It is also known as in Portuguese, in Spanish, and ''kaʼay'' in Guarani. It is made by soaking dried yerba mate (''Ilex paraguariensis'') leaves in hot water and is traditionally served with a metal straw () in a container typically made from a calabash gourd (also called the ), from water-resistant hardwoods such as Lapacho or Palo Santo, and also made from a cattle horn () in some areas. A very similar preparation, known as , removes some of the plant material and sometimes comes in tea bags. Today, mate is sold commercially in tea bags and as bottled iced tea. Mate has been originally consumed by the Guaraní and Tupi peoples native to Paraguay, north-east of Argentina and South of Brazil. After European colonization, it was spread across the Southern Cone countries, namely Argentina, Paraguay, Uruguay and Chile, but it is also consumed in the South of Brazil and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Argentina Yerba Mate
Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourth-largest country in the Americas, and the List of countries and dependencies by area, eighth-largest country in the world. Argentina shares the bulk of the Southern Cone with Chile to the west, and is also bordered by Bolivia and Paraguay to the north, Brazil to the northeast, Uruguay and the South Atlantic Ocean to the east, and the Drake Passage to the south. Argentina is a Federation, federal state subdivided into twenty-three Provinces of Argentina, provinces, and one autonomous city, which is the federal capital and List of cities in Argentina by population, largest city of the nation, Buenos Aires. The provinces and the capital have their own constitutions, but exist under a Federalism, federal system. Argentina claims sovereignty ov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
