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Ei Samay Sangbadpatra
''Ei Samay Sangbadpatra'' () is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with '' Anandabazar Patrika''. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. The ''Ei Samay'' newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of ''Ei Samay''. The introductory price of this newspaper was per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis. Pre-launch scenario The vernacular print media space in West Bengal comprises four major Bengali dailies: '' Anandabazar Patrika'', '' Aajkaal'', '' Bartaman'' and '' Sangbad Pratidin''. Out of these, ''Anandabazar Patrika'' is said to be the dominant leader in the Bengali pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Digital Media
In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. ''Digital'' is defined as any data represented by a series of digits, and ''media'' refers to methods of broadcasting or communicating this information. Together, ''digital media'' refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet. Digital media platforms, such as YouTube, Kick (service), Kick, and Twitch (service), Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in wha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
