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Effective Frequency
In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated exposure. From an audience perspective, Philip H. Dougherty says frequency can be interpreted as "how often consumers must see it before they can readily recall it and how many times it must be seen before attitudes are altered." For a business, increased frequency is generally desirable. Some studies have shown that audiences respond more favorably from repeated exposures to advertisements (i.e., increased frequency). Moreover, to maximize return on ad spend (ROAS), some research suggests the repeat of exposures should be spread out (once-a-week) versus multiple times in a short-time period (multiple times in a day), in order not to overwhe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Theories
A theory is a systematic and rational form of abstract thinking about a phenomenon, or the conclusions derived from such thinking. It involves contemplative and logical reasoning, often supported by processes such as observation, experimentation, and research. Theories can be scientific, falling within the realm of empirical and testable knowledge, or they may belong to non-scientific disciplines, such as philosophy, art, or sociology. In some cases, theories may exist independently of any formal discipline. In modern science, the term "theory" refers to scientific theories, a well-confirmed type of explanation of nature, made in a way consistent with the scientific method, and fulfilling the criteria required by modern science. Such theories are described in such a way that scientific tests should be able to provide empirical support for it, or empirical contradiction (" falsify") of it. Scientific theories are the most reliable, rigorous, and comprehensive form of scientific ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Herbert E
Herbert may refer to: People * Herbert (musician), a pseudonym of Matthew Herbert * Herbert (given name) * Herbert (surname) Places Antarctica * Herbert Mountains, Coats Land * Herbert Sound, Graham Land Australia * Herbert, Northern Territory, a rural locality * Herbert, South Australia. former government town * Division of Herbert, an electoral district in Queensland * Herbert River, a river in Queensland * County of Herbert, a cadastral unit in South Australia Canada * Herbert, Saskatchewan, Canada, a town * Herbert Road, St. Albert, Canada New Zealand * Herbert, New Zealand, a town * Mount Herbert (New Zealand) United States * Herbert, Illinois, an unincorporated community * Herbert, Michigan, a former settlement * Herbert Creek, a stream in South Dakota * Herbert Island, Alaska Arts, entertainment, and media Fictional entities * Herbert (Disney character) * Herbert Pocket, a character in the Charles Dickens novel ''Great Expectations'' * Herbert West, ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Poverty
Poverty is a state or condition in which an individual lacks the financial resources and essentials for a basic standard of living. Poverty can have diverse Biophysical environment, environmental, legal, social, economic, and political causes and effects. When evaluating poverty in statistics or economics there are two main measures: ''absolute poverty'' which compares income against the amount needed to meet basic needs, basic personal needs, such as food, clothing, and Shelter (building), shelter; secondly, ''relative poverty'' measures when a person cannot meet a minimum level of living standards, compared to others in the same time and place. The definition of ''relative poverty'' varies from one country to another, or from one society to another. Statistically, , most of the world's population live in poverty: in Purchasing Power Parity, PPP dollars, 85% of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Memorization
Memorization (British English: memorisation) is the process of committing something to memory. It is a mental process undertaken in order to store in memory for later recall visual, auditory, or tactical information. The scientific study of memory is part of cognitive neuroscience, an interdisciplinary link between cognitive psychology and neuroscience. Development Within the first three years of a child's life, they begin to show signs of memory that is later improved into their adolescent years. This includes short-term memory, long-term memory, working memory, and autobiographical memory. Memory is a fundamental capacity that plays a special role in social, emotional, and cognitive functioning. Problems with studying the development of memorization include having to use verbal response and confirmation. Techniques Some principles and techniques that have been used to assist in memorization include: Rote learning Rote learning is a learning technique which focuses n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Relearning
Recall in memory refers to the mental process of retrieving information from the past. Along with encoding and storage, it is one of the three core processes of memory. There are three main types of recall: free recall, cued recall and serial recall. Psychologists test these forms of recall as a way to study the memory processes of humansrecall. (2010). In Encyclopædia Britannica. Retrieved March 04, 2010, from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/493353/recal/ref> and animals. Two main theories of the process of recall are the two-stage theory and the theory of Encoding specificity principle, encoding specificity. Theories Two-stage theory The ''two-stage theory'' states that the process of recall begins with a search and retrieval process, and then a decision or recognition process where the correct information is chosen from what has been retrieved. In this theory, recognition only involves the latter of these two stages, or processes, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recency Effect
Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a study list. When asked to recall a list of items in any order ( free recall), people tend to begin recall with the end of the list, recalling those items best (the recency effect). Among earlier list items, the first few items are recalled more frequently than the middle items (the primacy effect). One suggested reason for the primacy effect is that the initial items presented are most effectively stored in long-term memory because of the greater amount of processing devoted to them. (The first list item can be rehearsed by itself; the second must be rehearsed along with the first, the third along with the first and second, and so on.) The primacy effect is reduced when ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Primacy Effect
Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a study list. When asked to recall a list of items in any order ( free recall), people tend to begin recall with the end of the list, recalling those items best (the recency effect). Among earlier list items, the first few items are recalled more frequently than the middle items (the primacy effect). One suggested reason for the primacy effect is that the initial items presented are most effectively stored in long-term memory because of the greater amount of processing devoted to them. (The first list item can be rehearsed by itself; the second must be rehearsed along with the first, the third along with the first and second, and so on.) The primacy effect is reduced when it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Practice (learning Method)
Practice is the act of rehearsing a behavior repeatedly, to help Learning, learn and eventually master a skill. The word derives from the Greek language, Greek "πρακτική" (''praktike''), feminine of "πρακτικός" (''praktikos''), "fit for or concerned with action, practical", and that from the verb "πράσσω" (''prasso''), "to achieve, bring about, effect, accomplish". In British English, ''practice'' is the noun and ''practise'' is the verb, but in American English it is now common for ''practice'' to be used both as a noun and a verb (see American and British English spelling differences#-ce, -se, American and British English spelling differences; this article follows American conventions). Sessions scheduled for the purpose of rehearsing and performance improvement are called practices. They are engaged in by sports teams, bands, individuals, etc., as in, "He went to football practice every day after school". Lo Common types Some common ways practice is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonsense Syllable
A pseudoword is a unit of speech or text that appears to be an actual word in a certain language, while in fact it has no meaning. It is a specific type of nonce word, or even more narrowly a nonsense word, composed of a combination of phonemes which nevertheless conform to the language's phonotactic rules. It is thus a kind of vocable: utterable but meaningless. Such words lacking a meaning in a certain language or absent in any text corpus or dictionary can be the result of (the interpretation of) a truly random signal, but there will often be an underlying deterministic source, as is the case for examples like ''jabberwocky'' and '' galumph'' (both coined in a nonsense poem by Lewis Carroll), '' dord'' (a ghost word published due to a mistake), ciphers, and typos. A string of nonsensical words may be described as gibberish. Word salad, in contrast, may contain legible and intelligible words but without semantic or syntactic correlation or coherence. Characteristics W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Learning Curve
A learning curve is a graphical representation of the relationship between how proficient people are at a task and the amount of experience they have. Proficiency (measured on the vertical axis) usually increases with increased experience (the horizontal axis), that is to say, the more someone, groups, companies or industries perform a task, the better their performance at the task.Compare: The common expression "a steep learning curve" is a misnomer suggesting that an activity is difficult to learn and that expending much effort does not increase proficiency by much, although a learning curve with a steep start actually represents rapid progress., see the "Discussions" section, Dr. Smith's remark about the usage of the term "steep learning curve": "First, semantics. A steep learning curve is one where you gain proficiency over a short number of trials. That means the curve is steep. I think semantically we are really talking about a prolonged or long learning curve. I know i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
