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E. Jerome McCarthy
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the Marketing mix, 4 Ps marketing mix in his 1960 book ''Basic Marketing: A Managerial Approach'', which has been one of the top textbooks in university marketing courses since its publication. According to the ''Oxford Dictionary of Marketing'', McCarthy was a "pivotal figure in the development of marketing thinking". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators. Education McCarthy received his Bachelor of Science degree in 1950 from Northwestern University. He received his Master of Arts in 1954 and his PhD in 1958 from the University of Minnesota. His doctoral dissert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michigan
Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, Indiana and Illinois to the southwest, Ohio to the southeast, and the Canadian Provinces and territories of Canada, province of Ontario to the east, northeast and north. With a population of 10.14 million and an area of , Michigan is the List of U.S. states and territories by population, 10th-largest state by population, the List of U.S. states and territories by area, 11th-largest by area, and the largest by total area east of the Mississippi River.''i.e.'', including water that is part of state territory. Georgia (U.S. state), Georgia is the largest state by land area alone east of the Mississippi and Michigan the second-largest. The state capital is Lansing, Michigan, Lansing, while its most populous city is Detroit. The Metro Detroit r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communications, marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a Cognition, cognitive or Emotion, emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event-driven marketing, event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Nations
The United Nations (UN) is the Earth, global intergovernmental organization established by the signing of the Charter of the United Nations, UN Charter on 26 June 1945 with the stated purpose of maintaining international peace and international security, security, to develop friendly Diplomacy, relations among State (polity), states, to promote international cooperation, and to serve as a centre for harmonizing the actions of states in achieving those goals. The United Nations headquarters is located in New York City, with several other offices located in United Nations Office at Geneva, Geneva, United Nations Office at Nairobi, Nairobi, United Nations Office at Vienna, Vienna, and The Hague. The UN comprises six principal organizations: the United Nations General Assembly, General Assembly, the United Nations Security Council, Security Council, the United Nations Economic and Social Council, Economic and Social Council, the International Court of Justice, the United Nations Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lear Siegler
Lear Siegler Incorporated (LSI) is a diverse American corporation established in 1962. Its products range from car seats and brakes to weapons control systems for military fighter planes. The company's more than $2 billion-a-year annual sales comes from three major areas: aerospace-technology, automotive parts, and industrial-commercial. The company, however, is basically anonymous, since its products are either unmarked or bear only the label "LSI". Lear Siegler went private in 1987. LSI is sometimes confused with Learjet, which manufactures executive jets. History Siegler The Siegler Corporation was incorporated in December 1950 as the Siegler Heating Company. Originally a maker of climate control equipment, the company changed its name to Siegler Corporation after merging with Siegler Enamel Range Company Inc. in 1954. In that year, John G. Brooks, a flamboyant entrepreneur, and nine other associates bought the Siegler Corporation of Centralia, Illinois, for $3.3 million; $3 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ALFA (Mexico)
Alfa S.A.B. de C.V., also known as Alfa or Alfa Group, is a Mexican multinational conglomerate headquartered in Monterrey, Mexico. It is a diversified group of businesses, mainly industrial, that produces petrochemicals, aluminum auto components, and refrigerated foods. It also participates in the extraction of oil and natural gas, and offers IT & telecom services. It is the global leader in the production of engine blocks and cylinder heads for American and European automakers; it is one of the largest PET and PTA producers in North America; and it is also a leader in the distribution of refrigerated foods in Mexico. In 2013, it was the seventh largest company of Mexico according to CNN Expansión. Alfa has operations in Mexico, the United States and other 21 countries across the Americas, Europe and Asia. As of 2014, its portfolio comprised five businesses: Alpek, the petrochemical company; Nemak, the aluminum auto components company; Sigma Alimentos, the refrigerated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bemis Manufacturing Company
The Bemis Manufacturing Company is an American manufacturing company based in Sheboygan Falls, Wisconsin, and is best known for its toilet seat products. Bemis also manufactures suction canisters, sharps containers, fluid management systems, gas caps, gauges and various contracted injection molded plastic parts for companies such as John Deere and Whirlpool Corporation. The company is a pioneer of co-injection molding, a process in which virgin resin is injected with scrap plastic. Bemis's plastic work has won awards in the SPI Structural Plastics Div. design competition, particularly with the John Deere 7000 tractor, which is believed to represent the first instance of coinjection molding "to large parts where a recycled engineering material (ABS) is used in the core". History In 1901, Arthur White incorporated White Wagon Works in Sheboygan Falls, Wisconsin, the precursor to Bemis that produced children's wooden wagons with a patented steering device. In the early 1920 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steelcase
Steelcase Inc. is an international manufacturer of furniture, casegoods, seating, and storage and partitioning systems for offices, hospitals, classrooms, and residential interiors. It is headquartered in Grand Rapids, Michigan, United States. History Originally known as the Metal Office Furniture Company, Steelcase was founded by Peter Martin Wege in 1912. Prior to starting the company, Wege had filed approximately 25 patents related to the sheet metal and fireproofing industries. The Metal Office Furniture Company's first products included fireproof metal safes and four-drawer metal filing cabinets. In 1914, the company received its first product patent for "The Victor", a fireproof steel wastebasket. The Victor gained popularity due to its light weight—achieved through a patented process of bending flat steel at right angles to create boxes—and its ability to prevent fires at a time when smoking was common indoors, particularly in the workplace. In 1915, the co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rockwell International
Rockwell International was a major American manufacturing conglomerate (company), conglomerate. It was involved in aircraft, the space industry, defense and commercial electronics, components in the automotive industry, printing presses, avionics and industrial products. At its peak, Rockwell International was No. 27 on the Fortune 500, ''Fortune'' 500 list, with assets of over $8 billion, sales of $27 billion and 115,000 employees. Rockwell International's predecessor was Rockwell International#Rockwell Manufacturing Company, Rockwell Manufacturing Company, founded in 1919 by Willard Rockwell. In 1968, Rockwell Manufacturing Company included seven operating divisions manufacturing industrial valves, German 2-cycle motors, power tools, gas and water meters. In 1973, it was combined with the aerospace products and renamed Rockwell International. It was split into various companies beginning in the 1980s, including its final split in 2001 into Rockwell Automation and Roc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dow Chemical Company
The Dow Chemical Company is an American multinational corporation headquartered in Midland, Michigan, United States. The company was among the three largest chemical producers in the world in 2021. It is the operating subsidiary of Dow Inc., a publicly traded holding company incorporated under Delaware law. With a presence in around 160 countries, it employs about 36,000 people worldwide. Dow has been called the "chemical companies' chemical company", as its sales are to other industries rather than directly to end-use consumers. Dow is a member of the American Chemistry Council. In 2015, Dow and fellow chemical company DuPont agreed to a corporate reorganization involving the merger of Dow and DuPont followed by a separation into three different entities. The plan commenced in 2017, when Dow and DuPont merged to form DowDuPont, and was finalized in April 2019, when the materials science division was spun off from DowDuPont and took the name of the Dow Chemical Company. H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emeritus
''Emeritus/Emerita'' () is an honorary title granted to someone who retires from a position of distinction, most commonly an academic faculty position, but is allowed to continue using the previous title, as in "professor emeritus". In some cases, the term is conferred automatically upon all persons who retire at a given rank, but in others, it remains a mark of distinguished performance (usually in the area of research) awarded selectively on retirement. It is also used when a person of distinction in a profession retires or hands over the position, enabling their former rank to be retained in their title. The term ''emeritus'' does not necessarily signify that a person has relinquished all the duties of their former position, and they may continue to exercise some of them. In descriptions of deceased professors emeriti listed at U.S. universities, the title ''emeritus'' is replaced by an indication of the years of their appointments, except in obituaries, where it may be us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Economy
The world economy or global economy is the economy of all humans in the world, referring to the global economic system, which includes all economic activities conducted both within and between nations, including production (economics), production, consumption (economics), consumption, management, economic management, Work (human activity), work in general, financial transactions and trade of goods and services. In some contexts, the two terms are distinct: the "international" or "global economy" is measured separately and distinguished from national economies, while the "world economy" is simply an aggregate of the separate countries' measurements. Beyond the minimum standard concerning value in production, use and exchange, the definitions, representations, models and valuations of the world economy vary widely. It is inseparable from the geography and ecology of planet Earth. It is common to limit questions of the world economy exclusively to Economics, human economic activit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Quelch (academic)
John Anthony Quelch CBE (born 8 August 1951) is a British-American academic and professor. Quelch is the executive vice chancellor of Duke Kunshan University in Kunshan, China. He is the former dean of the University of Miami School of Business at the University of Miami in Coral Gables, Florida from 2017 to 2022. He also served as the University of Miami's Leonard M. Miller university chair professor, its vice provost for executive education, the Charles Edward Wilson professor of business administration emeritus at Harvard Business School, and dean emeritus of the China Europe International Business School in Shanghai.'Quelch, Prof. John Anthony', Who's Who 2014, A & C Black, an imprint of Bloomsbury Publishing plc, 2014; online edn, Oxford University Press, Dec 2013; online edn, Dec 201accessed 3 April 2014/ref> Early life and education Quelch was born in London, son of a Royal Air Force officer and a nurse.Dearlove, Desmond. "Coming home: the man from Harvard." Times ondo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
