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Computer-assisted Survey Information Collection
Computer-assisted survey information collection (CASIC) refers to a variety of survey modes that were enabled by the introduction of computer technology. The first CASIC modes were interviewer-administered, while later on computerized self-administered questionnaires (CSAQ) appeared. It was coined in 1990 as a catch-all term for survey technologies that have expanded over time. Modes The most common modes of computer-assisted survey information collection, ranked by the extent of interviewer involvement, are: # CATI (Computer-assisted telephone interviewing) is the initial CASIC mode where a remotely present interviewer calls respondents by phone and enters the answers into a computerized questionnaire. # CAPI (Computer-assisted personal interviewing) was enabled by the introduction of portable computers where a physically present interviewer brings the computer with the questionnaire to the respondent and enters the answers into it. # CASI (Computer-assisted self-interviewing) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer-assisted Telephone Interviewing
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is used in B2B services and corporate sales. CATI may function in the following manner: * A computerized questionnaire is administered to respondents over the telephone. * The interviewer sits in front of a computer screen. * Upon command, the computer dials the telephone number to be called. * When contact is made, the interviewer reads the questions posed on the computer screen and records the respondent's answers directly into the computer. * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |