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Jingles
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service. History The first radio commercial jingle aired in December 1926, for Wheaties cereal. The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, sales ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fanfare
A fanfare (or fanfarade or flourish) is a short musical flourish which is typically played by trumpets (including fanfare trumpets), French horns or other brass instruments, often accompanied by percussion. It is a "brief improvised introduction to an instrumental performance". A fanfare has also been defined in ''The Golden Encyclopedia of Music'' as "a musical announcement played on brass instruments before the arrival of an important person", such as heralding the entrance of a monarch (the term honors music for such announcements does not have the specific connotations of instrument or style that ''fanfare'' does). Historically, fanfares were usually played by trumpet players, as the trumpet was associated with royalty. Bugles are also mentioned. The melody notes of fanfare are often based around the major triad, often using "heroic dotted rhythms". By extension, the term may also designate a short, prominent passage for brass instruments in an orchestral composition. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Snacks
A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are prepared from a number of ingredients commonly available at home without a great deal of preparation. Often cold cuts, fruits, leftovers, nuts, sandwiches, and sweets are used as snacks. With the spread of convenience stores, packaged snack foods became a significantly profitable business. Snack foods are typically designed to be portable, quick, and satisfying. Processed snack foods, as one form of convenience food, are designed to be less perishable, more durable, and more portable than prepared foods. They often contain substantial amounts of sweeteners, preservatives, and appealing ingredients such as chocolate, peanuts, and specially designed flavors (such as flavored potato chips). Aside from the use of additives, the viability ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisement
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. advertising, Advertisers and marketing, marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or Broadcasters' Audience Research Board, BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pop Music
Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom.S. Frith, W. Straw, and J. Street, eds, ''iarchive:cambridgecompani00frit, The Cambridge Companion to Pop and Rock'' (Cambridge: Cambridge University Press), , pp. 95–105. During the 1950s and 1960s, pop music encompassed rock and roll and the youth-oriented styles it influenced. ''Rock music, Rock'' and ''pop'' music remained roughly synonymous until the late 1960s, after which ''pop'' became associated with music that was more commercial, wikt:ephemeral, ephemeral, and accessible. Identifying factors of pop music usually include repeated choruses and Hook (music), hooks, short to medium-length songs written in a basic format (often the verse–chorus form, verse–chorus structure), and rhythms or tempos that can be easily danced to. Much of pop music also borrows elements from other styles such as rock, hip hop, urban contemporary, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Atlantic
''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston as ''The Atlantic Monthly'', a literary and cultural magazine that published leading writers' commentary on education, the abolition of slavery, and other major political issues of that time. Its founders included Francis H. Underwood and prominent writers Ralph Waldo Emerson, Oliver Wendell Holmes Sr., Henry Wadsworth Longfellow, Harriet Beecher Stowe, and John Greenleaf Whittier. James Russell Lowell was its first editor. During the 19th and 20th centuries, the magazine also published the annual ''The Atlantic Monthly Almanac''. The magazine was purchased in 1999 by businessman David G. Bradley, who fashioned it into a general editorial magazine primarily aimed at serious national readers and " thought leaders"; in 201 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Detergent
A detergent is a surfactant or a mixture of surfactants with Cleanliness, cleansing properties when in Concentration, dilute Solution (chemistry), solutions. There are a large variety of detergents. A common family is the alkylbenzene sulfonates, which are soap-like compounds that are more soluble than soap in hard water, because the polar sulfonate is less likely than the polar carboxylate of soap to bind to calcium and other ions found in hard water. Definitions The word ''detergent'' is derived from the Latin adjective , from the verb , meaning to wipe or polish off. Detergent can be defined as a surfactant or a mixture of surfactants with cleansing properties when in Concentration, dilute Solution (chemistry), solutions. However, conventionally, detergent is used to mean synthetic cleaning compounds as opposed to ''soap'' (a salt of the natural fatty acid), even though soap is also a detergent in the true sense. In domestic contexts, the term ''detergent'' refers to househ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toothpaste
Toothpaste is a paste or gel dentifrice that is used with a toothbrush to clean and maintain the aesthetics of Human tooth, teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disease (gingivitis).American Dental Association Description of Toothpaste Due to variations in composition and fluoride content, not all toothpastes are equally effective in maintaining oral health. The decline of tooth decay during the 20th century has been attributed to the introduction and regular use of fluoride-containing toothpastes worldwide. Large amounts of swallowed toothpaste can be poisonous. Common colors for toothpaste include white (sometimes with colored stripes or green tint) and blue. History Early toothpastes Since 5000 BCE, the Egyptians made a tooth powder, which cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shampoo
Shampoo () is a hair care product, typically in the form of a viscous liquid, that is formulated to be used for cleaning (scalp) hair. Less commonly, it is available in solid bar format. (" Dry shampoo" is a separate product.) Shampoo is used by applying it to wet hair, massaging the product in the hair, roots and scalp, and then rinsing it out. Some users may follow a shampooing with the use of hair conditioner. Shampoo is typically used to remove the unwanted build-up of sebum (natural oils) in the hair without stripping out so much as to make hair unmanageable. Shampoo is generally made by combining a surfactant, most often sodium lauryl sulfate or sodium laureth sulfate, with a co-surfactant, most often cocamidopropyl betaine in water. The sulfate ingredient acts as a surfactant, trapping oils and other contaminants, similarly to soap. Shampoos are marketed to people with hair. There are also shampoos intended for animals that may contain insecticides or other medica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mouthwash
Mouthwash, mouth rinse, oral rinse, or mouth bath is a liquid which is held in the mouth passively or swirled around the mouth by contraction of the perioral muscles and/or movement of the head, and may be gargled, where the head is tilted back and the liquid bubbled at the back of the mouth. Usually mouthwashes are antiseptic solutions intended to reduce the microbial load in the mouth, although other mouthwashes might be given for other reasons such as for their analgesic, anti-inflammatory or anti-fungal action. Additionally, some rinses act as saliva substitutes to neutralize acid and keep the mouth moist in xerostomia (dry mouth). Cosmetic mouthrinses temporarily control or reduce bad breath and leave the mouth with a pleasant taste. Rinsing with water or mouthwash after brushing with a fluoride toothpaste can reduce the availability of salivary fluoride. This can lower the anti-cavity re-mineralization and antibacterial effects of fluoride. Fluoridated mouthwash may mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deodorant
A deodorant is a substance applied to the body to prevent or mask body odor caused by bacterial breakdown of perspiration, for example in the armpits, groin, or feet. A subclass of deodorants, called antiperspirants, prevents sweating itself, typically by blocking sweat glands. Antiperspirants are used on a wider range of body parts, at any place where sweat would be inconvenient or unsafe, since unwanted sweating can interfere with comfort, vision, and grip (due to slipping). Other types of deodorant allow sweating but prevent bacterial action on sweat, since human sweat only has a noticeable smell when it is decomposed by bacteria. The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the US. The modern formulation of the antiperspirant was patented by Jules Montenier on January 28, 1941. This formulation was first found ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Automobile
A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people rather than cargo. There are around one billion cars in use worldwide. The French inventor Nicolas-Joseph Cugnot built the first steam-powered road vehicle in 1769, while the Swiss inventor François Isaac de Rivaz designed and constructed the first internal combustion-powered automobile in 1808. The modern car—a practical, marketable automobile for everyday use—was invented in 1886, when the German inventor Carl Benz patented his Benz Patent-Motorwagen. Commercial cars became widely available during the 20th century. The 1901 Oldsmobile Curved Dash and the 1908 Ford Model T, both American cars, are widely considered the first mass-produced and mass-affordable cars, respectively. Cars were rapidly adopted in the US, where they replac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement. The word ''franchise'' is of Anglo-French derivation—from , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
