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Cross-promotion
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website. Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a mobile phone network may work together with a popular music artist and package some of their songs as exclusive ringtones; promoting these ringtones can benefit both the network and the artist.''Contemporary Marketing'', By David L. Kurtz, H. F. MacKenzie, Kim Snow. p521 Some major corporations—Burger King, for example—have a long history of cross-promotion with a range of partners (see Burger King advertising). The Disney Channel has also made extensive use of cross-promotion. Movie tie-ins are good examples of cross-promotion. On occasion, ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-branding
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The objective for this is to combine the strength of two brands, to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the dash ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viacom (2005–present)
Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2005), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Paramount Global and TV18 in India until 2024 ** Viacom18 Studios, the film subsidiary of Viacom18 See also * CBS (other) * Paramount (other) * Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ..., an American media conglomerate known as ViacomCBS until 2022 {{Disambiguation Paramount Global ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daily Express
The ''Daily Express'' is a national daily United Kingdom middle-market newspaper printed in Tabloid (newspaper format), tabloid format. Published in London, it is the flagship of Express Newspapers, owned by publisher Reach plc. It was first published as a broadsheet in 1900 by Sir Arthur Pearson, 1st Baronet, Sir Arthur Pearson. Its sister paper, the ''Sunday Express'', was launched in 1918. In June 2022, it had an average daily circulation of 201,608. Under the ownership of Max Aitken, Lord Beaverbrook, the ''Express'' rose to become the newspaper with the largest circulation in the world, going from 2 million in the 1930s to 4 million in the 1940s. It was acquired by Richard Desmond's company Northern & Shell in 2000. Hugh Whittow was the editor from February 2011 until he retired in March 2018. In February 2018 Trinity Mirror acquired the ''Daily Express'', and other publishing assets of Northern & Shell, in a deal worth £126.7 million. To coincide with the purchase ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Northern & Shell
Northern & Shell (holding company name Northern and Shell Network Ltd) is a British publishing group, founded in December 1974 and owned since then by Richard Desmond. Formerly a publisher of pornographic magazines including '' Penthouse'' and ''Asian Babes'', it published the ''Daily Express'', '' Sunday Express'', '' Daily Star'' and '' Daily Star Sunday'', and the magazines '' OK!'', '' New!'' and ''Star'' until these were sold to Trinity Mirror in February 2018. Northern & Shell also owned three entertainment television channels: Channel 5, 5* and 5USA until 2015. It owned Portland TV, which operates pornographic TV channels including Television X and Red Hot TV; the company sold Portland in April 2016. Northern & Shell has operated The Health Lottery in the UK since it launched in 2011. History Desmond founded Northern & Shell in 1974 and launched a magazine called '' International Musician and Recording World''. In 1983, Northern & Shell obtained the licence to publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Channel 5 (UK TV Channel)
5 (formerly known as Channel 5 and Five) is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by Channel 5 Broadcasting Limited, a wholly-owned subsidiary of Paramount Global's Paramount Networks UK & Australia, UK and Australia division. It was launched in 30 March 1997 to provide a fifth national terrestrial channel in the United Kingdom. Channel 5 was renamed Five, from 16 September 2002 until 13 February 2011. Most of this was under the RTL Group's ownership with Richard Desmond purchasing the channel on 23 July 2010 and reverting the name change.'Mini-revamp planned for Channel 5 News' ATV Network, 30 October 2010 On 1 May 2014, the channel was acquired by Viacom (2005–2019), Viacom (now Paramount Global ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard Desmond
Richard Clive Desmond (born 8 December 1951) is a British publisher, businessman, and former Pornography, pornographer. According to the 2021 ''Sunday Times Rich List'', Desmond was the 107th richest person in the United Kingdom. He is the founder of Northern & Shell, a publisher known for running The Health Lottery and for having owned a variety of pornographic titles and of celebrity magazines (including ''OK!'' and ''New!''), Britain's Channel 5 (British TV channel), Channel 5, pornographic television network Portland TV, Portland, and Daily Express, Express Newspapers. In 2020, Desmond was involved in controversy after pressuring Robert Jenrick, the then Secretary of State for Housing, Communities and Local Government, to overrule the Planning Inspectorate and approve a housing development for Desmond's company. The timing of the decision saved the company £40 million but was later overturned. Early life Desmond was born in Hampstead, north London, into a Jewish family, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Eye
''Private Eye'' is a British fortnightly satirical and current affairs (news format), current affairs news magazine, founded in 1961. It is published in London and has been edited by Ian Hislop since 1986. The publication is widely recognised for its prominent criticism and Parody, lampooning of public figures. It is also known for its in-depth investigative journalism into under-reported scandals and cover-ups. ''Private Eye'' is Britain's best-selling current affairs news magazine, and such is its long-term popularity and impact that many of Recurring jokes in Private Eye, its recurring in-jokes have entered popular culture in the United Kingdom. The magazine bucks the trend of declining circulation for print media, having recorded its highest-ever circulation in 2016 of over 287,000 for that year's Christmas edition. It is privately owned and highly profitable. With a "deeply conservative resistance to change", it has resisted moves to online content or glossy format: it h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sky UK
Sky UK Limited (formerly British Sky Broadcasting Limited (BSkyB)), Trade name, trading as Sky, is a British broadcasting, broadcaster and telecommunications company that provides television, broadband internet, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group (currently owned by Comcast) and is headquartered at the Sky Campus, Sky Studios in Isleworth. Sky is a major media company and the largest British broadcaster by revenue. It operates the Sky News news media organisation, Sky Sports which is the largest sports TV broadcaster in the UK, and the Sky Studios film and TV production company. Sky is also the country's leading provider of Pay television, pay-TV services (12.7 million customers as of the end of 2019) through its satellite television, satellite TV platform Sky Q as well as the IPTV-based Sky Glass and Sky Stream products. Its flagship channels include Sky Showcase, Sky Max, Sky Witness, Sky ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Times
''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (founded in 1821), are published by Times Media, since 1981 a subsidiary of News UK, in turn wholly owned by News Corp. ''The Times'' and ''The Sunday Times'' were founded independently and have had common ownership only since 1966. It is considered a newspaper of record in the UK. ''The Times'' was the first newspaper to bear that name, inspiring numerous other papers around the world. In countries where these other titles are popular, the newspaper is often referred to as or , although the newspaper is of national scope and distribution. ''The Times'' had an average daily circulation of 365,880 in March 2020; in the same period, ''The Sunday Times'' had an average weekly circulation of 647,622. The two ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Sun (United Kingdom)
''The Sun'' is a British Tabloid journalism, tabloid newspaper, published by the News UK#News Group Newspapers Ltd, News Group Newspapers division of News UK, itself a wholly owned subsidiary of Lachlan Murdoch's News Corp. It was founded as a broadsheet in 1964 as a successor to the ''Daily Herald (UK newspaper), Daily Herald'', and became a tabloid in 1969 after it was purchased by its current owner. ''The Sun'' had the List of newspapers in the United Kingdom by circulation, largest daily newspaper circulation in the United Kingdom, but was overtaken by freesheet rival ''Metro (British newspaper), Metro'' in March 2018. The paper became a seven-day operation when ''The Sun on Sunday'' was launched in February 2012 to replace the closed ''News of the World'' and employed some of its former journalists. In March 2020, the average circulation for ''The Sun'' was 1.21 million, ''The Sun on Sunday'' 1,013,777. ''The Sun'' has been involved in many controversies in its history ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
News Corporation
The original incarnation of News Corporation (abbreviated News Corp. and also variously known as News Corporation Limited) was an American Multinational corporation, multinational mass media corporation founded and controlled by media mogul Rupert Murdoch. Formerly incorporated in Adelaide, South Australia, the company was re-incorporated under Delaware General Corporation Law following a successful shareholder vote on November 12, 2004; it had since been headquartered at 1211 Avenue of the Americas in New York City. On June 28, 2012, after concerns from shareholders in response to its 2011 News Corporation scandals, recent controversies and to "unlock even greater long-term shareholder value", Rupert Murdoch announced that News Corporation's assets would be restructured into two publicly traded companies, one oriented towards media, and the other towards publishing. The formal split was completed on June 28, 2013; the original News Corp. was renamed 21st Century Fox and consis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
