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ComRes
Savanta is a market research consultancy based in London, England. Established in 2003 as Communicate Research Ltd, then ComRes, it was a founding member of the British Polling Council in 2004, and, by 2016, it was described one of the UK's "most respected" polling companies. In 2022, it became known as Savanta. The company is prominent in the British media through its regular voting intention polls for ITV News, the ''Daily Mail'', and for its surveys of legislators in Westminster and Brussels. Other media outlets such as The Independent, the BBC, and Sky News also commission Savanta ComRes research. It has offices in Westminster and Brussels among other locations and works with clients across business, government, and the voluntary sector. History Founded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards. In recent years, the business has expanded ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Polling Council
The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The current President is Jane Green. The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools. Members Founding members The following organisations are founding members of the BPC: * Ipsos MORI (now Ipsos) * ORB International * SavantaComRes (now Savanta) * Kantar Public (now Verian) * YouGov NOP (now known as GfK) was a founding member, but is no longer a member as of 2018. Other members The following organisations are non-founding members of the BPC: *BMG Research *Bradshaw Advisory *Censuswide *Deltapoll *Electoral Calculus *Find Out Now *Focaldata *Forefront Market Research *Ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Limited Company
A private limited company is any type of business entity in Privately held company, "private" ownership used in many jurisdictions, in contrast to a Public company, publicly listed company, with some differences from country to country. Examples include: the ''limited liability company, LLC'' in the United States, ''private company limited by shares'' in the United Kingdom, ''GmbH'' in Germany and Austria, (BV) in The Netherlands and Belgium, (SARL) in France, (S.r.l.) in Italy, and (SRL) in the Hispanophone, Spanish-speaking world. The benefit of having a private limited company is that there is limited liability. Abbreviations Albania In Albania, a limited liability company () is a commercial company founded by persons of physical or judicial status, who are not liable for the company and personally bear losses only up to the outstanding contribution agreements. Partners' contributions constitute the registered capital of a limited liability company. Each partner has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Healthcare
Health care, or healthcare, is the improvement or maintenance of health via the preventive healthcare, prevention, diagnosis, therapy, treatment, wikt:amelioration, amelioration or cure of disease, illness, injury, and other disability, physical and mental impairments in people. Health care is delivered by health professionals and allied health professions, allied health fields. Medicine, dentistry, pharmacy, midwifery, nursing, optometry, audiology, psychology, occupational therapy, physical therapy, athletic training, and other health professions all constitute health care. The term includes work done in providing primary care, wikt:secondary care, secondary care, tertiary care, and public health. Access to health care may vary across countries, communities, and individuals, influenced by social and economic conditions and health policy, health policies. Providing health care services means "the timely use of personal health services to achieve the best possible health outcom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MaxDiff
The MaxDiff is a long-established theory in mathematical psychology with very specific assumptions about how people make choices: it assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflects the maximum difference in preference or importance. It may be thought of as a variation of the method of Paired Comparisons. Consider a set in which a respondent evaluates four items: A, B, C and D. If the respondent says that A is best and D is worst, these two responses inform us on five of six possible implied paired comparisons: * * * * * The only paired comparison that cannot be inferred is B vs. C. In a choice, like above, with four items MaxDiff questioning informs on five of six implied paired comparisons. In a choice among five items, MaxDiff questioning informs on seven of ten implied paired comparisons. The total amount of known relations between items, can be mathematically expressed as follows: (2 (N-1))-1) . ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer-assisted Telephone Interviewing
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is used in B2B services and corporate sales. CATI may function in the following manner: * A computerized questionnaire is administered to respondents over the telephone. * The interviewer sits in front of a computer screen. * Upon command, the computer dials the telephone number to be called. * When contact is made, the interviewer reads the questions posed on the computer screen and records the respondent's answers directly into the computer. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telephone Preference Service
The Telephone Preference Service (TPS) is the United Kingdom's official do not call list. It allows businesses and individuals to opt out of unsolicited marketing calls. Similar do not call lists are implemented in other countries, such as the National Do Not Call Registry in the United States, and the Do Not Call Register in Australia. The Telephone Preference Service (TPS) is the only such register that is enforced by law in the UK. TPS was created in 1996 by the Data & Marketing Association (DMA). In 1999, it was made a statutory requirement and was included in the Privacy and Electronic Communications Regulations (PECR). TPSL is a wholly owned subsidiary of the DMA, who run the TPS under contract from the Information Commissioner's Office (ICO). Funding for TPS comes entirely from organisations that licence the TPS file, neither the ICO nor the government provide any funding. Marketers that wish to make telephone calls are legally obliged to screen their lists against ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Consultation
Public consultation, public comment, or simply consultation, is a process by which members of the public are asked for input on public issues. This can occur in public meetings open to all (such as town hall meetings) in written form (such as in public comment or surveys), as well as in deliberative groups (such as citizens' assemblies or citizen juries). Surveys and deliberative groups can be conducted with self-selected citizens or with statistically representative samples of the population which enables the identification of majority opinion. Its main goals are to improve public involvement and influence, as well as the transparency and efficiency of government projects, laws, or regulations.Background Document on Public Consultation (from the |
Focus Groups
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions. A focus group is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Survey (human Research)
In Human subject research, research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and also in person in public spaces. Surveys are used to gather or gain knowledge in fields such as social research and demography. Survey research is often used to assess thoughts, opinions and feelings. Surveys can be specific and limited, or they can have more global, widespread goals. Psychologists and sociologists often use surveys to analyze behavior, while it is also used to meet the more pragmatic needs of the media, such as, in evaluating political candidates, public health officials, professional organizations, and advertising and marketing directors. Survey research has also been employed in various medical and surgical fields to gather information about healthcare personnel’s practice patterns and professional attitudes toward various clinical problems an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
