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Cision Media Contacts Database
The Cision Media Contacts Database (formerly known as Bacon's Media Directories) gathers information on media contacts and outlets (currently over 1.6 million, updating daily). Though a commercial resource, it has often been exploited for academic research applications. The database is useful for marketing and public relations work. It has also been recommended for use in academic research and has indeed been leveraged as a key data source in peer-reviewed studies. As summarized by professor Philip M. Napoli, these directories are "widely regarded as the best-available commercial database for identifying media outlets and media workers in the United States," especially as " e scale and scope of the data contained within Cision far exceed what can generally be gathered by academic researchers...". However, some scholars critique the use of Cision in such research because its method of gathering data "sweep up problematic actors," such as bots, when aggregating data on media contact ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Outlet
Mass media include the diverse arrays of media (communication), media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile web, mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying bill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Bot
A social bot, also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages (e.g. tweets) it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm. Social bots can also use artificial intelligence and machine learning to express messages in more natural human dialogue. Uses Social bots are used for a large number of purposes on a variety of social media platforms, including Twitter, Instagram, Facebook, and YouTube. One common use of social bots is to inflate a social media user's apparent popularity, usually by artificially manipulating their engagement metrics with large volumes of fake likes, reposts, or replies. Social bots can similarly be used to artificially inflate a user's follower count with fake followers, creating a false perception of a larger and more influential online following than is the case. The use of social bots to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator John Culkin was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students should be capable of scrutinizing mass media, and valued the application of modern communication techniqu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cision
Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois. Cision offers a portfolio of services including PRNewswire, PRWeb, Brandwatch, Connectively and Canada Newswire. Products and services Cision provides public relations services to businesses. The company offers social media monitoring and engagement and media publicity services. Cision's software is distributed in seven languages. , it was used by more than 16,000 annual subscribers worldwide, including commercial businesses and governmental, educational and non-profit organizations. Software The company offers three web-based packages: the "CisionMarketing Suite", the "Public Relations Suite" and the "Government Relations and Political Action Committee Suite". The Cision "Public Relations Suite" allows users to distribute press releases, access a database of bloggers and journalists (with no opti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
