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CastAR
castAR (formerly Technical Illusions) was a Palo Alto–based technology startup company founded in March 2013 by Jeri Ellsworth and Rick Johnson. Its first product was to be the castAR, a pair of augmented reality and virtual reality glasses. castAR was a founding member of the nonprofit Immersive Technology Alliance. History castAR was founded by two former Valve employees; the castAR glasses were born out of work that started inside Valve. While still at Valve, their team had spent over a year working on the project. They obtained legal ownership of their work after their departure. In August 2015, Playground Global funded $15 million into castAR to build its product and create augmented-reality experiences. In August 2016, Darrell Rodriguez, former President of LucasArts, joined as the new CEO. In addition, Steve Parkis became President and COO, after leading teams at The Walt Disney Company and Zynga. In September 2016, they opened castAR Salt Lake City, a new developmen ...
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Jeri Ellsworth
Jeri Janet Ellsworth (born August 14, 1974) is an American entrepreneur, computer chip designer and inventor. She gained fame in 2004 for creating a complete Commodore 64 emulator system on a chip housed within a joystick, called Commodore 30-in-1 Direct to TV. It runs 30 video games from the 1980s, and at peak, sold over 70,000 units in a single day via the QVC shopping channel. Ellsworth was hired by Valve Corporation to develop augmented reality hardware, but was terminated in 2013. She co-founded castAR to continue the work—with permission—but the company shut down on June 26, 2017 without completing development. She started another company, Tilt Five, to create AR hardware based on the same principles. Ellsworth has publicly talked about various homebrew projects, such as how to manufacture semiconductor chips at home. Early life Ellsworth was born in Georgia and grew up in the towns of Dallas, Oregon and Yamhill, Oregon. Her mother died when she was one. Ells ...
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Eat Sleep Play
Eat Sleep Play, Inc. was an American video game developer, formed in 2007 by Scott Campbell and David Jaffe, director of the ''Twisted Metal'' series and ''God of War''. Eat Sleep Play entered into an exclusive platform deal with Sony requiring the completion of either three console/handheld games or three years of development time, with plans to release its first original game in 2010. The first game released by Eat Sleep Play was a port of the PSP game '' Twisted Metal: Head On'' that was retitled ''Twisted Metal Head-On: Extra Twisted Edition'' for PlayStation 2 and was not one of the three game console exclusive deals. Following his work on Sony Computer Entertainment Santa Monica's ''God of War'' (PS2), Scott and Jaffe expressed a desire to focus on smaller-scale, more personal games. They then directed the PlayStation Network game ''Calling All Cars!'' (PS3), developed by Incognito. The company was stationed in Salt Lake City, Utah, USA. The team was largely composed of or ...
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Avalanche Software
Avalanche Software is an American video game developer and subsidiary of Warner Bros. Games based in Salt Lake City, Utah. It was founded in October 1995 by four programmers formerly of Sculptured Software, including John Blackburn, who is chief executive officer. The studio was acquired by the games arm of The Walt Disney Company in May 2005, and spent the next ten years developing Disney-related titles, including the toys-to-life game '' Disney Infinity'' (2013). In May 2016, due to a declining toys-to-life games market, Disney decided to close the games arm, including Avalanche. Warner Bros. Games acquired the studio and re-opened it in January 2017. History Avalanche Software was founded by four programmers formerly of Sculptured Software, including John Blackburn. After Sculptured Software had been acquired by Acclaim Entertainment, the four had been in contact with another former Sculptured Software staffer who left the year prior for Saffire. The four were inter ...
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Startup Company
A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to Initial public offering, go public, startups are new businesses that intend to grow large beyond the solo-founder. During the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential, such as unicorn (finance), unicorns.Erin Griffith (2014)Why startups fail, according to their founders, Fortune.com, 25 September 2014; accessed 27 October 2017 Actions Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will do the market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate thei ...
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Nonprofit Organization
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or social benefit, as opposed to an entity that operates as a business aiming to generate a Profit (accounting), profit for its owners. A nonprofit organization is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. Depending on the local laws, charities are regularly organized as non-profits. A host of organizations may be non-profit, including some political organizations, schools, hospitals, business associations, churches, foundations, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be Tax exemption, tax-exempt, and some may also qualify to receive tax-deductible contributions, but an enti ...
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Kickstarter
Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of April 2025, Kickstarter has received US$8.71 billion in pledges from 24.1 million backers to fund 277,302 projects, such as films, music, stage shows, comics, journalism, video games, board games, technology, publishing, and food-related projects. People who back Kickstarter projects are offered tangible rewards or experiences in exchange for their pledges. This model traces its roots to subscription model of arts patronage, in which artists would go directly to their audiences to fund their work. History Kickstarter launched on April 28, 2009, by Perry Chen, Yancey Strickler, and Charles Adler. ''The New York Times'' called Kickstarter "the people's National Endowment for the Arts, NEA". ''Time (magazine), Time'' named ...
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Crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "without standard financial intermediaries". Mollick, E. (2014). ''The dynamics of crowdfunding: An exploratory study.'' Journal of Business Venturing. Vol. 29, pp. 1–16. In 2015, over was raised worldwide by crowdfunding. Although similar concepts can also be executed through mail-order subscriptions, benefit events, and other methods, the term crowdfunding refers to internet-mediated registries. This modern crowdfunding model is generally based on three types of actors – the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organization (the "platform") that brings the parties together to launch the idea. The term crowdfunding was coined in 2006 by entrepreneur an ...
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Maker Faire
Maker Faire is a convention of do it yourself (DIY) enthusiasts established by '' Make'' magazine in 2006. Participants come from a wide variety of interests, such as robotics, 3D printing, computers, arts and crafts, and hacker culture. History In 2005, Dale Dougherty founded the magazine ''Make:'' as a quarterly publication with Tim O’Reilly. The first Make: magazine was published in 2005 and the first Maker Faire took place in 2006 in San Mateo. Over the next 13 years, this inaugural maker faire expanded to more than 200 licensed Maker Faires in more than 40 countries. Dale Dougherty convened the first Maker Faire in 2006 in San Mateo, California, drawing a crowd of 20,000. Maker Media Inc. went out of business in June 2019, and Dale Dougherty rebranded as Make Community. Maker Faires in the US Flagship Maker Faires The Flagship Maker Faire (Bay Area) was held in San Mateo, California and a second is in New York City. The last Bay Area Maker Faire was held in 2019. ...
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San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, San Jose. The Association of Bay Area Governments defines the Bay Area as including the nine counties that border the estuary, estuaries of San Francisco Bay, San Pablo Bay, and Suisun Bay: Alameda County, California, Alameda, Contra Costa County, California, Contra Costa, Marin County, California, Marin, Napa County, California, Napa, San Mateo County, California, San Mateo, Santa Clara County, California, Santa Clara, Solano County, California, Solano, Sonoma County, California, Sonoma, and San Francisco County, California, San Francisco. Other definitions may be either smaller or larger, and may include neighboring counties which are not officially part of the San Francisco Bay Area, such as the Central Coast (California), Central Coast c ...
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Jeri Ellsworth From Technical Illusions Explains CastAR To GDC Next 2013 Attendees
Jeri is a surname and given name. Notable people with the name include: Given name * Jeri Campbell (born 1970), American figure skater * Jeri Ellsworth (born 1974), American entrepreneur and computer chip designer * Jeri Laber (born 1931), American activist and writer * Jeri Redcorn (born 1939), Oklahoman pottery artist * Jeri Ryan (born 1968), American actress * Jeri Sitzes (born 1979), American boxer, kickboxer and Muay Thai fighter * Jeri Southern (1926–1991), American jazz pianist and singer born Genevieve Hering * Jeri Taylor (1938-2024), American television scriptwriter * Jeri Kehn Thompson (born 1966), American radio host Surname * Vanessa Jeri (born 1980), Peruvian comedic actress Fictional characters * Jeryn Jeri Hogarth, in the Marvel Netflix series ''Jessica Jones'' * Jeri Katou, in the television series ''Digimon Tamers'' * 'Jeri', the portmanteau given to ''Hollyoaks'' characters Juliet Nightingale and Peri Lomax See also * Jeri or Jheri curl, a hairstyle popula ...
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Polygon (website)
''Polygon'' is an American entertainment website created by Vox Media covering video games, movies, television, and other popular culture. At its October 2012 launch as Vox Media's third property, ''Polygon'' sought to distinguish itself by focusing on the stories of the people behind video games and long-form magazine-style feature articles. The site was built over the course of ten months by eight co-founding editors which included the editors-in-chief of the gaming sites '' Joystiq'', '' Kotaku'' and '' The Escapist''. Vox Media produced a documentary series on the founding of the site. In May 2025, ''Polygon'' was sold to Valnet. History Vox Media (2012–2025) The gaming blog ''Polygon'' was launched on October 24, 2012, as Vox Media's third property. The site grew from technology blog ''The Verge'', which was launched a year earlier as an outgrowth of sports blog network ''SB Nation'' before Vox Media was formed. Vox Media's chief executive officer, Jim Bankoff, a ...
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Playground Global
Playground Global, LLC is a venture capital firm established in 2015 and located in Palo Alto, CA, which focuses on early-stage deep tech investments. Background Playground Global is an early-stage venture capital firm that invests across next gen compute, automation, energy transition and decarbonization and engineered biology.* * The company was founded in 2015 by Andy Rubin, Bruce Leak, Matt Hershenson and Peter Barrett. The firm invests exclusively in technical founders taking large technology risks. Playground's portfolio consists of companies including PsiQuantum, Relativity Space, Ultima Genomics, and MosaicML (acq. by Databricks), d-Matrix, Strand Therapeutics and Velo3D (NYSE: SPFR). Management team Peter Barrett Barrett was a teenage software programmer. His early work in security attracted the attention of the NSA, and he went on to found Rocket Science Games. His career includes developing a widely used video codec, building a popular IPTV platform a ...
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