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Carousel (advertisement)
''Carousel'' is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured car heist gone wrong, with robbers dressed in clown masks holding a pitched battle with police officers inside a hospital. The campaign surrounding ''Carousel'' was led by the central Philips team at DDB in London and produced by advertising agency Tribal DDB in Amsterdam. It was directed by Adam Berg, with production contracted to London-based production company Stinkdigital. The ad went on to become a huge critical success, winning the advertising industry's most prestigious award: the Grand Prix at the Cannes Lions International Advertising Festival. It is only the second online advertisement to win in the Film category, after Dove's ''Evolution'' in 2007. Scenes from ''Carousel'' were used in the music video for hip hop artist 50 Cent's single "Ok, You're Ri ...
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Aspect Ratio (image)
The aspect ratio of an image is the ratio of its width to its height. It is expressed as two numbers separated by a colon, in the format width:height. Common aspect ratios are 1.85:1 and 2.39:1 in cinematography, 4:3 and 16:9 in television, and 3:2 in still photography and 1:1: Used for square images, often seen on social media platforms like Instagram, 21:9: An ultrawide aspect ratio popular for gaming and desktop monitors. Some common examples The common film aspect ratios used in cinemas are 1.85:1 and 2.39:1.The 2.39:1 ratio is commonly labeled 2.40:1, e.g., in the American Society of Cinematographers' ''American Cinematographer Manual'' (Many widescreen films before the 1970 Society of Motion Picture and Television Engineers, SMPTE revision used 2.35:1). Two common videography, videographic aspect ratios are 4:3 (1.:1), the universal video format of the 20th century, and 16:9 (1.:1), universal for high-definition television and European digital television. Other cinematic ...
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Production Company
A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video. These groups consist of technical staff and members to produce the media, and are often incorporation (business), incorporated as a publishing, commercial publisher. Generally the term refers to all individuals responsible for the technical aspects of creating a particular product, regardless of where in the process their expertise is required, or how long they are involved in the project. For example, in a theatrical performance, the production team has not only the running crew, but also the theatrical producer, designers, and theatre director, theatrical direction. Tasks and functions The production company may be directly responsible for fundraising the production or may accomplish this through a parent company, partner, or priv ...
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Advertising Campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. ...
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Press Release
A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing new information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and sometimes subject to "do not use before" time, known as a news embargo. A special example of a press release is a communiqué (; ), which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders. Using press releases can benefit media corporations because they can contribute to reducing costs and improve the amoun ...
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Movie Theater
A movie theater (American English) or cinema (English in the Commonwealth of Nations, Commonwealth English), also known as a movie house, cinema hall, picture house, picture theater, the movies, the pictures, or simply theater, is a business that contains auditoriums for viewing films for public entertainment. Most are commercial operations catering to the general public, who attend by purchasing Ticket (admission), tickets. The film is projected with a movie projector onto a large projection screen at the front of the auditorium while the dialogue, sounds and music are played through a number of wall-mounted speakers. Since the 1970s, subwoofers have been used for low-pitched sounds. Since the 2010s, the majority of movie theaters have been equipped for digital cinema projection, removing the need to create and transport a physical film print on a heavy reel. A great variety of films are shown at cinemas, ranging from animated films to Blockbuster (entertainment), blockbuste ...
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Station Wagon
A station wagon (American English, US, also wagon) or estate car (British English, UK, also estate) is an automotive Car body style, body-style variant of a Sedan (automobile), sedan with its roof extended rearward over a shared passenger/cargo volume with access at the back via a third or fifth door (the liftgate, or Trunk (automobile)#Tailgate, tailgate), instead of a trunk/boot lid. The body style transforms a standard Three-box styling, three-box design into a Three-box styling#One-box and Two-Box design, two-box design—to include an Pillar (car), A, B, and C-pillar, as well as a D-pillar. Station wagons can flexibly reconfigure their interior volume via fold-down rear seats to prioritize either passenger or cargo volume. The ''American Heritage Dictionary'' defines a station wagon as "an automobile with one or more rows of folding or removable seats behind the driver and no luggage compartment but an area behind the seats into which suitcases, parcels, etc., can be loaded ...
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Police Car
A police car is an emergency vehicle used by police for Police transport, transportation during Patrol, patrols and responses to Call for service, calls for service. Police cars are used by police officer, police officers to patrol a Beat (police), beat, quickly reach incident scenes, and transport and temporarily detain suspect, suspects. Police vehicles, like other emergency vehicles, usually bear Livery#Modern usage, livery markings to distinguish them as such. They generally use Emergency vehicle lighting, emergency lights (typically red, blue, or both) and Siren (alarm), sirens to warn other motorists of their presence, especially when responding to calls for service. Police cars typically contain communication devices, weaponry, and a variety of equipment for dealing with emergency situations. The vast majority of police cars are modified variants of civilian-market automobiles, though some are custom police-oriented models that are usually designed for special purposes. ...
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Ok, You're Right
"Ok, You're Right" is the first promotional single by rapper 50 Cent from his fourth album, ''Before I Self Destruct''. It also appears as the first promo single for his mixtape ''War Angel LP'', the song is also featured on Tony Yayo's mixtape ''The Swine Flu''. Background The song was produced and mixed by Dr. Dre when 50 Cent was in Detroit with Eminem and Dr. Dre. The clean version of the single was leaked by Hot 97's Funkmaster Flex on May 18, 2009. In a couple of hours, the official version of the song was released on 50 Cent's official internet community ''Thisis50.com''. Music video The music video was released on July 1, 2009, through 50 Cent's Thisis50.com. There was a countdown clock made by Thisis50.com two days before the released date of the music video. A contest was made by Hot 97 and Thisis50.com, the winners of the contest would have a cameo in the music video. Hot 97 and Thisis50.com team up again for a behind-the-scenes video hosted by Hot97 radio personalitie ...
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Single (music)
In Music industry, music, a single is a type of Art release#Music, release of a song Sound recording, recording of fewer tracks than an album (LP record, LP), typically one or two tracks. A single can be released for record sales, sale to the public in a variety of physical or digital formats. Singles may be standalone tracks or connected to an artist's album, and in the latter case would often have at least one single release before the album itself, called lead singles. The single was defined in the mid-20th century with the ''45'' (named after its speed in revolutions per minute), a type of 7-inch sized vinyl records, vinyl record containing an A-side and B-side, A-side and a B-side, i.e. one song on each side. The single format was highly influential in pop music and the early days of rock and roll, and it was the format used for jukeboxes and preferred by younger populations in the 1950s and 1960s. Singles in Digital distribution, digital form became very popular in the ...
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50 Cent
Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and television producer. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, he recorded his debut album ''Power of the Dollar'' for Columbia Records; however, he was struck by nine bullets during a shooting in May 2000, causing its release to be cancelled and Jackson to be dropped from the label. His 2002 mixtape, ''Guess Who's Back?'', was discovered by Detroit rapper Eminem, who signed Jackson to his label Shady Records, an imprint of Dr. Dre's Aftermath Entertainment and Interscope Records that same year. His debut studio album, ''Get Rich or Die Tryin''' (2003), was released to critical acclaim and commercial success. Peaking atop the Billboard 200, ''Billboard'' 200, it spawned the Billboard Hot 100, ''Billboard'' Hot 100-number one singles "In da Club" and "21 Questions" (featuring Nate Dogg), and received ...
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Hip Hop Music
Hip-hop or hip hop (originally disco rap) is a popular music Music genre, genre that emerged in the early 1970s from the African Americans, African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip-hop includes rapping often enough that the terms can be used synonymously. However, "hip-hop" more properly denotes an entire hip-hop culture, subculture. Other key markers of the genre are the disc jockey, turntablism, scratching, beatboxing, and hip hop production, instrumental tracks. Cultural interchange has always been central to the hip-hop genre. It simultaneously borrows from its social environment while commenting on it. The hip-hop genre and culture emerged from block parties in ethnic minority neighborhoods of New York City, particularly The Bronx, Bronx. DJs began expanding the instrumental Break (music), breaks of popular records when they noticed how excited it would make the crowds. The extend ...
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Music Video
A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. These videos are typically shown on music television and on streaming video sites like YouTube, or more rarely shown theatrically. They can be commercially issued on home video, either as video albums or video singles. The format has been described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip", "video clip", or simply "video". While musical short, musical short films were popular as soon as recorded sound was introduced to theatrical film screenings in the 1920s, the music video rose to prominence in the 1980s when American TV channel MTV based its format around the medium. Mus ...
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