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Brand Protection
Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ensure that trademarks, patents, and copyrights are respected, though other intellectual property rights such as industrial design rights or trade dress can be involved. Counterfeiting is the umbrella term to designate infringements to intellectual property, with the exception of the term piracy which is sometimes (colloquially) used to refer to copyright infringement. A more narrow definition of brand protection which focuses on trademark infringement, is sometimes used. Counterfeiting of physical goods that involves trademark infringement is indeed one of the predominant forms of intellectual property infringement. However, both copyright and patent infringement are possib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intellectual Property
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, copyrights, trademarks, and trade secrets. The modern concept of intellectual property developed in England in the 17th and 18th centuries. The term "intellectual property" began to be used in the 19th century, though it was not until the late 20th century that intellectual property became commonplace in most of the world's List of national legal systems, legal systems."property as a common descriptor of the field probably traces to the foundation of the World Intellectual Property Organization (WIPO) by the United Nations." in Mark A. Lemley''Property, Intellectual Property, and Free Riding'', Texas Law Review, 2005, Vol. 83:1031, page 1033, footnote 4. Supporters of intellectual property laws often describe their main purpose as encouragin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ISO-standard
The International Organization for Standardization (ISO ; ; ) is an independent, non-governmental, international standard development organization composed of representatives from the national standards organizations of member countries. Membership requirements are given in Article 3 of the ISO Statutes. ISO was founded on 23 February 1947, and () it has published over 25,000 international standards covering almost all aspects of technology and manufacturing. It has over 800 technical committees (TCs) and subcommittees (SCs) to take care of standards development. The organization develops and publishes international standards in technical and nontechnical fields, including everything from manufactured products and technology to food safety, transport, IT, agriculture, and healthcare. More specialized topics like electrical and electronic engineering are instead handled by the International Electrotechnical Commission.Editors of Encyclopedia Britannica. 3 June 2021.Internatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intellectual Property Law
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, copyrights, trademarks, and trade secrets. The modern concept of intellectual property developed in England in the 17th and 18th centuries. The term "intellectual property" began to be used in the 19th century, though it was not until the late 20th century that intellectual property became commonplace in most of the world's legal systems."property as a common descriptor of the field probably traces to the foundation of the World Intellectual Property Organization (WIPO) by the United Nations." in Mark A. Lemley''Property, Intellectual Property, and Free Riding'', Texas Law Review, 2005, Vol. 83:1031, page 1033, footnote 4. Supporters of intellectual property laws often describe their main purpose as encouraging the creation of a wide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Track And Trace
In the distribution and logistics of many types of products, track and trace or tracking and tracing concerns a process of determining the current and past locations (and other information) of a unique item or property. Mass serialization is the process that manufacturers go through to assign and mark each of their products with a unique identifier such as an Electronic Product Code (EPC) for track and trace purposes. The marking or "tagging" of products is usually completed within the manufacturing process through the use of various combinations of human readable or machine readable technologies such as DataMatrix barcodes or RFID. The track and trace concept can be supported by means of reckoning and reporting of the position of vehicles and containers with the property of concern, stored, for example, in a real-time database. This approach leaves the task to compose a coherent depiction of the subsequent status reports. Another approach is to report the arrival or depart ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Secure Graphic
A copy detection pattern (CDP) or graphical code is a small random or pseudo-random digital image which is printed on documents, labels or products for counterfeit detection. Authentication is made by scanning the printed CDP using an image scanner or mobile phone camera. It is possible to store additional product-specific data into the CDP that will be decoded during the scanning process. A CDP can also be inserted into a 2D barcode to facilitate smartphone authentication and to connect with traceability data. Principle The detection of counterfeits using a CDP relies on an "information loss principle", which states that every time a digital image is printed or scanned, some information about the original digital image is lost. A CDP is a maximum entropy image that attempts to take advantage of this information loss. Since producing a counterfeit CDP requires an additional scanning and printing processes, it will have less information than an original CDP. By measur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Watermarks
A digital watermark is a kind of marker covertly embedded in a noise-tolerant signal such as audio, video or image data.H.T. Sencar, M. Ramkumar and A.N. Akansu: ''Data Hiding Fundamentals and Applications: Content Security in Digital Multimedia''. Academic Press, San Diego, CA, USA, 2004. It is typically used to identify ownership of the copyright of such a signal. Digital watermarking is the process of hiding digital information in a carrier signal; the hidden information should,Ingemar J. Cox: ''Digital watermarking and steganography''. Morgan Kaufmann, Burlington, MA, USA, 2008 but does not need to, contain a relation to the carrier signal. Digital watermarks may be used to verify the authenticity or integrity of the carrier signal or to show the identity of its owners. It is prominently used for tracing copyright infringements and for banknote authentication. Like traditional physical watermarks, digital watermarks are often only perceptible under certain conditions, e.g. aft ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2D Barcode
A barcode or bar code is a method of representing data in a visual, Machine-readable data, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or one-dimensional (1D), can be scanned by special optical scanners, called barcode readers, of which there are several types. Later, two-dimensional (2D) variants were developed, using rectangles, dots, hexagons and other patterns, called ''2D barcodes'' or ''matrix codes'', although they do not use bars as such. Both can be read using purpose-built 2D optical scanners, which exist in a few different forms. Matrix codes can also be read by a digital camera connected to a microcomputer running software that takes a photographic image of the barcode and analyzes the image to deconstruct and decode the code. A mobile device with a built-in camera, such as a smartphone, can function as the latter type of barcode reader usin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Optically Variable Ink
Optically variable ink (OVI) also called color shifting ink is an anti-counterfeiting measure used on many major modern banknotes, as well as on other official documents ( professional licenses, for example). The ink displays two distinct colors depending on the angle the bill is viewed at. The United States fifty-dollar bill, for example, uses color shifting ink for the numeral 50 so that it displays copper at one angle and bright green in another. OVI is particularly useful as an anti-counterfeiting measure as it is not widely available, and it is used on security printing. One major manufacturer is a Swiss company called SICPA (Société Industrielle et Commerciale de Produits pour l'Agriculture). Additional suppliers include German company Gleitsmann Security Inks, Sun Chemical (through their Brand Protection Division based in Manchester, UK), and the Swiss company Printcolor AG, located in Berikon, Switzerland. Color-shifting inks reflect various wavelengths in white ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Security Hologram
Security holograms are labels with a hologram printed onto it for sale security reasons. It is argued by the International Hologram Manufacturers Association that holograms on security labels are difficult to forge because they are replicated from a master hologram which requires expensive specialized and technologically advanced equipment. However, security holograms have also been criticised for their ineffectiveness, because equipment for manufacturing holograms has become significantly easier to access, and because few people have the expertise and equipment to authenticate them accurately. Security holograms are used widely in several banknotes around the world, in particular those that are of high denominations. They are also used in passports, credit and bank cards as well as quality products. Holograms are classified into different types with reference to the degree of level of optical security incorporated in them during the process of master origination. The dif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
