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Blind Taste Test
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine (''see blind wine tasting'') that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to: * Track views on a product over time * assess changes or improvements made to a product * gauge reactions to a new product Overview Blind taste tests require a "blind testing" meaning the people taking the blind taste test are unaware of the identity of the brand being tested, or if done at home this can be as simple as a blindfold over the person taking the test. This means that any bias, preconceived ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Challenge
The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. Method The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative set up a table with two white cups: one containing Pepsi and one with Coca-Cola. Shoppers were encouraged to taste both colas and then select which drink they preferred. Then the representative revealed the two bottles so the taster can see whether they preferred Coke or Pepsi. The results of the test leaned toward a consensus that Pepsi was preferred by more Americans. The Pepsi Challenge has been featured in much of Pepsi's TV advertising. History The challenge launched in 1975, as part of the ongoing Cola wars between Pepsi and The Coca-Cola Company. In his book '' Blink: The Power of Thinking Without Thinking'' (2005), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi
Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, dou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blind Wine Tasting
Blind or blinded wine tasting is a method of wine tasting in which the tasters evaluate wines without knowing their identities. This approach aims to ensure objectivity by eliminating potential biases from visual cues, such as bottle labels, price, geographic origin, or producer reputation. Blind tasting is widely used in professional wine competitions, sommelier certification exams, and academic research to assess wine quality and explore sensory perception. Techniques for blind tasting vary in complexity, from simply concealing bottles to using black glasses and randomized serving orders to mask all identifying features. Studies have demonstrated that blind tasting can reveal biases, such as the influence of price or appearance on perception, but it is also recognized as a tool for improving sensory evaluation skills and fostering expertise. Notable examples of blind tasting include the 1976 Judgment of Paris, where California wines unexpectedly outperformed French wines in a bl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slow Food Maple Syrup Tasting (2410527939)
Slow may refer to various basic dictionary-related meanings: * Slow velocity, the rate of change of position of a moving body ** Slow speed, in kinematics, the magnitude of the velocity of an object * Slow tempo, the speed or pace of a piece of music * Slow motion, an effect in film-making * Slow reaction rate, the speed at which a chemical reaction takes place Slow, SLOW, Slowing or Slowness may also refer to: Music * Slow (band), a 1980s Canadian band Albums * ''Slow'' (Richie Kotzen album), 2001 * ''Slow'' (Starflyer 59 album), 2016 * ''Slow'' (Luna Sea album), 2005 * ''Slow'' (Ann Hampton Callaway album), 2004 * ''Slowness'' (album), an album by cantopop singer Kay Tse Songs * "Slow" (Kylie Minogue song), 2003 * "Slow" (Rumer song), 2010 * "Slow" (Matoma song), 2017 * "Slow" (Jackson Wang & Ciara song), 2023 * "Slow" (Black Midi song), 2021 * "Slow", song by The Fratellis from the album '' Eyes Wide, Tongue Tied'' (2015) * "Slow", song by Lisa Mitchell from the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blind Taster Booth 2 CR Jeh
Blind often refers to: * The state of blindness, being unable to see * A window blind, a covering for a window Blind may also refer to: Arts, entertainment, and media Films * ''Blind'' (1987 film), a documentary by Frederick Wiseman about the Alabama Institute for Deaf and Blind * Blind (2007 film), ''Blind'' (2007 film), a Dutch drama by Tamar van den Dop * Blind (2011 film), ''Blind'' (2011 film), a South Korean crime thriller * Blind (2014 film), ''Blind'' (2014 film), a Norwegian drama * Blind (2016 film), ''Blind'' (2016 film), an American drama * Blind (2019 film), ''Blind'' (2019 film), an American horror film * Blind (2023 film), ''Blind'' (2023 film), an Indian crime thriller, based on 2011 South Korean film of the same name * The Blind (film), ''The Blind'' (film), a 2023 American biographical film about Phil Robertson, directed by Andrew Hyatt Music * Blind (band), Estonian rock group founded in 1994, originally Totally Blind Drunk Drivers * Blind (band), Austral ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Single Blind
In a blind or blinded experiment, information which may influence the participants of the experiment is withheld until after the experiment is complete. Good blinding can reduce or eliminate experimental biases that arise from a participants' expectations, observer's effect on the participants, observer bias, confirmation bias, and other sources. A blind can be imposed on any participant of an experiment, including subjects, researchers, technicians, data analysts, and evaluators. In some cases, while blinding would be useful, it is impossible or unethical. For example, it is not possible to blind a patient to their treatment in a physical therapy intervention. A good clinical protocol ensures that blinding is as effective as possible within ethical and practical constraints. During the course of an experiment, a participant becomes unblinded if they deduce or otherwise obtain information that has been masked to them. For example, a patient who experiences a side effect may correc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Television
Public broadcasting (or public service broadcasting) is radio, television, and other electronic media outlets whose primary mission is public service with a commitment to avoiding political and commercial influence. Public broadcasters receive funding from diverse sources including broadcast receiving licence, license fees, individual contributions and donations, public financing, and corporate underwriting. A public service broadcaster should operate as a Nonpartisanship, non-partisan, Nonprofit organization, non-profit entity, guided by a clear public interest mandate. PSBs must be safeguarded from external interference—especially of a political or commercial nature—in matters related to governance, budgeting, and editorial decision-making. The PSB model relies on an independent and transparent system of governance, encompassing key areas such as editorial policy, managerial appointments, and financial oversight. Common media include AM broadcasting, AM, FM broadcasting, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
America's Test Kitchen
''America's Test Kitchen'' (originally ''America's Test Kitchen from Cook's Illustrated Magazine'') is a half-hour long American cooking show broadcast by public television stations and Create and distributed by American Public Television. Originally hosted by Christopher Kimball, the program currently is co-hosted by Julia Collin Davison and Bridget Lancaster. On the show, a handful of test cooks are filmed in a real, working test kitchen, including hosts Davison and Lancaster and chefs Keith Dresser, Becky Hayes, Lan Lam, Erin McMurrer, Elle Simone Scott, and Dan Souza. Also, Bryan Roof, Christie Morrison, Ashley Moore, Lawman Johnson, and Morgan Bolling prepare recipes as they discuss what works, what doesn't, and why, highlighting the rigorous recipe testing process at the core of the test kitchen's mission. Equipment expert Adam Ried, gadget critic Lisa McManus, and tasting expert Jack Bishop help viewers understand what to look for when buying gear and ingredients. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cook's Country
''Cook's Country'' is an American half-hour television cooking show on public television stations and Create and distributed by American Public Television. The show is based on ''Cook's Country'' magazine (published by the same company as ''Cook's Illustrated''). Cast The structure of ''Cook's Country'' is similar to sister show ''America's Test Kitchen'', with many of the same cast. Bridget Lancaster and Julia Collin Davison host the show. Jack Bishop is in charge of the Tasting Lab, while Adam Ried features new products in the Equipment Corner. Julia Collin Davison did not appear during season 2. She returned in season 3. Christopher Kimball hosted the show for the first nine seasons. During season 1, Kimball's neighbor Axel Blomberg occasionally appeared on-screen with a dish of the featured recipe, exhibiting how the recipe could be badly executed. On November 16, 2015, a news release from Boston Commons Press, parent company of Cooks Country, Cooks Illustrated, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
