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Bleed (printing)
In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for natural movement of the paper during guillotining, and design inconsistencies. Artwork and background colors often extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document. It is very difficult to print exactly to the edge of a sheet of paper; therefore, it is necessary to print a slightly larger area than is needed and then trim the paper down to the required finished size. Any content that is intended to extend to the edge of the paper must be extended beyond the trim line in order to produce bleed. Bleeds in the imperial system generally are 1/8 of an inch from where the cut is to be made. Bleeds in the metric system generally are 2mm-5mm from where the c ...
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Bleeds (printing)
Bleeding, hemorrhage, haemorrhage or blood loss, is blood escaping from the circulatory system from damaged blood vessels. Bleeding can occur Internal bleeding, internally, or externally either through a natural opening such as the Mouth (human), mouth, human nose, nose, ear, urethra, vagina, or anus, or through a puncture in the human skin, skin. Hypovolemia is a massive decrease in blood volume, and death by excessive loss of blood is referred to as exsanguination. Typically, a healthy person can endure a loss of 10–15% of the total blood volume without serious sequela, medical difficulties (by comparison, blood donation typically takes 8–10% of the donor's blood volume). The stopping or controlling of bleeding is called hemostasis and is an important part of both first aid and surgery. Types * Upper head ** Intracranial hemorrhage — bleeding in the skull. ** Intracerebral hemorrhage, Cerebral hemorrhage — a type of intracranial hemorrhage, bleeding within the brain ti ...
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Printing
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing Woodblo ...
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Book Trimming
Book trimming is the stage of the book production process in which the page edges of a book are trimmed so that all pages will stack with perfect edge alignment within the finished book jacket. The step before book trimming is the binding of the folded printing sheets. Trimming is performed either with a hydraulic book trimmer that is able to cut a whole book in one or two passes or, until the invention of hydraulic book trimmers, with a cutting press (or lying press) and plough. Cutting principles Knife cut principle The book-cutting machine works with three knives and uses the knife-cut principle. The knife-cut principle operates with only one knife per edge which cuts against a rubber surface. This surface supports the cut force. The three-knife-trim is performed in one step. The block is aligned and fixed by the pressure bar. The three knives cut all edges except the spine; new machines need only one step. Shear cut principle The shear cut principle works with two knives � ...
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Imperial System
The imperial system of units, imperial system or imperial units (also known as British Imperial or Exchequer Standards of 1826) is the system of units first defined in the British Weights and Measures Act 1824 and continued to be developed through a series of Weights and Measures Acts and amendments. The imperial system developed from earlier English units as did the related but differing system of customary units of the United States. The imperial units replaced the Winchester Standards, which were in effect from 1588 to 1825. The system came into official use across the British Empire in 1826. By the late 20th century, most nations of the former empire had officially adopted the metric system as their main system of measurement, but imperial units are still used alongside metric units in the United Kingdom and in some other parts of the former empire, notably Canada. The modern UK legislation defining the imperial system of units is given in the Weights and Measures A ...
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Metric System
The metric system is a system of measurement that standardization, standardizes a set of base units and a nomenclature for describing relatively large and small quantities via decimal-based multiplicative unit prefixes. Though the rules governing the metric system have changed over time, the modern definition, the International System of Units (SI), defines the metric prefixes and seven base units: metre (m), kilogram (kg), second (s), ampere (A), kelvin (K), Mole (unit), mole (mol), and candela (cd). An SI derived unit is a named combination of base units such as hertz (cycles per second), Newton (unit), newton (kg⋅m/s2), and tesla (unit), tesla (1 kg⋅s−2⋅A−1) and in the case of Celsius a shifted scale from Kelvin. Certain units have been Non-SI units mentioned in the SI#Units officially accepted for use with the SI, officially accepted for use with the SI. Some of these are decimalised, like the litre and electronvolt, and are considered "metric". Others, like ...
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Die Cutting (shearing)
Shearing, also known as die cutting, is a process that cuts stock without the formation of chips or the use of burning or melting. Strictly speaking, if the cutting blades are straight the process is called shearing; if the cutting blades are curved then they are shearing-type operations.Degarmo, p. 424. The most commonly sheared materials are in the form of sheet metal or plates. However, rods can also be sheared. Shearing-type operations include blanking, piercing, roll slitting, and trimming. It is used for metal, fabric, paper and plastics. Principle A punch (or moving blade) is used to push a workpiece against the die (or fixed blade), which is fixed. Usually, the clearance between the two is 5 to 40% of the thickness of the material, but dependent on the material. Clearance is defined as the separation between the blades, measured at the point where the cutting action takes place and perpendicular to the direction of blade movement. It affects the finish of the cut ( burr) ...
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Graphic Art Software
Graphic art softwareBob Gordon, Maggie Gordon ''The Complete Guide to Digital Graphic Design '', 15 March 2002 pp:44 is a subclass of application software used for graphic design, multimedia development, stylized image development, technical illustration, general image editing, or simply to access graphic files. Art software uses either raster graphics or vector graphics reading and editing methods to create, edit, and view art. Many artists and other creative professionals today use personal computers rather than traditional media. Using graphic art software may be more efficient than rendering using traditional media by needing less eye–hand coordination and less mental imaging skill, and using the computer's quicker (sometimes more accurate) automated rendering functions to create images. However, advanced level computer styles, effects and editing methods may need a steeper learning curve of computer technical skills than what was needed to learn traditional hand rende ...
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Paper
Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, Textile, rags, poaceae, grasses, Feces#Other uses, herbivore dung, or other vegetable sources in water. Once the water is drained through a fine mesh leaving the fibre evenly distributed on the surface, it can be pressed and dried. The papermaking process developed in east Asia, probably China, at least as early as 105 Common Era, CE, by the Han Dynasty, Han court eunuch Cai Lun, although the earliest archaeological fragments of paper derive from the 2nd century BCE in China. Although paper was originally made in single sheets by hand, today it is mass-produced on large machines—some making reels 10 metres wide, running at 2,000 metres per minute and up to 600,000 tonnes a year. It is a versatile material with many uses, including printing, painting, graphics, signage, design, packaging, decorating, writing, and Housekeeping, cleaning. It may also be used a ...
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Brochures
A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures. Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. They may be co ...
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Posters
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. History Introduction According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world. Visually ...
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Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ...
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Overscan
Overscan is a behaviour in certain television sets in which part of the input picture is cut off by the visible bounds of the screen. It exists because cathode-ray tube (CRT) television sets from the 1930s to the early 2000s were highly variable in how the video image was positioned within the borders of the screen. It then became common practice to have video signals with black edges around the picture, which the television was meant to discard in this way. Origins Early analog televisions varied in the displayed image because of manufacturing tolerance problems. There were also effects from the early design limitations of power supplies, whose DC voltage was not regulated as well as in later power supplies. This could cause the image size to change with normal variations in the AC line voltage, as well as a process called blooming, where the image size increased slightly when a brighter overall picture was displayed due to the increased electron beam current causing the CRT anod ...
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