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Arnold Worldwide
Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is part of Havas, a global advertising holding company based in France. Some of Arnold's clients include Progressive Insurance, Cox Communications, and AmeriSave. History Arnold Rosoff founded the company in 1946. Upon retirement in 1986, Rosoff sold the agency to his employees. Ed Eskandarian, a former partial-owner of the Boston Red Sox, acquired the agency in 1990 and grew Arnold "through about a dozen acquisitions".Warner, Judy (March 30, 1998)"Arnold, Snyder Do The Deal" ''AdWeek''. One of the most notable deals was the acquisition of Emerson Lane Fortuna, an advertising agency with annual billings of $20 million. Eskandarian sold the agency to Snyder Communications in 1995, and Havas acquired Snyder Communications and Arnold in 2000. Eskandarian retired at the end of 2010. In 2005, ''Advertising Age'' ranked Arnold as the 19th largest American agency with revenues of $11 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |