Alex Bogusky
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Alex Bogusky
Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010. In July 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage. Bogusky has since returned to CP+B under the title "chief creative engineer." In January 2020 he announced that he will leave CPB gradually over the next couple of months. Background Alex Bogusky was born on July 31, 1963 in Miami, Florida. He attended North Miami Elementary School and graduated from North Miami Senior High School in 1981. His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an art director for several ...
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Miami
Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida, United States. With a population of 442,241 at the 2020 United States census, 2020 census, it is the List of municipalities in Florida, second-most populous city in Florida and the eleventh-most populous city in the Southeastern United States. The Miami metropolitan area is the ninth largest in the U.S. with a population of 6.138 million in 2020. The city has the List of tallest buildings in the United States#Cities with the most skyscrapers, third-largest skyline in the U.S. with over List of tallest buildings in Miami, 300 high-rises, 58 of which exceed . Miami is a major center and leader in finance, commerce, culture, arts, and international trade. Miami's metropolitan area is by far the largest urban econ ...
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The Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women's interests, and local news featuring columnists. It was created to provide a progressive alternative to the conservative news websites such as the Drudge Report. The site offers content posted directly on the site as well as user-generated content via video blogging, audio, and photo. In 2012, the website became the first commercially run United States digital media enterprise to win a Pulitzer Prize. Founded by Andrew Breitbart, Arianna Huffington, Kenneth Lerer, and Jonah Peretti, the site was launched on May 9, 2005 as a counterpart to the Drudge Report. In March 2011, it was acquired by AOL for US$315& ...
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Business 2
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and ...
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Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and 'Reblogging, retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile Frontend and backend, frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion Web search query, search queries per day. In 2013, it was one of the ten List of most popular websites, most-visited websites and has been de ...
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YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the List of most visited websites, second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's Google AdSens ...
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Startup Company
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential.Erin Griffith (2014)Why startups fail, according to their founders Fortune.com, 25 September 2014; accessed 27 October 2017 Actions Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by so ...
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Seed Accelerator
Startup accelerators, also known as seed accelerators, are fixed-term, cohort-based programs, that include mentorship and educational components and culminate in a public pitch event or demo day. While traditional business incubators are often government-funded, generally take no equity, and rarely provide funding, accelerators can be either privately or publicly funded and cover a wide range of industries. Unlike business incubators, the application process for seed accelerators is open to anyone but highly competitive. There are specific accelerators, such as corporate accelerators, which are often subsidiaries or programs of larger corporations that act like seed accelerators. Distinctive qualities The main differences between business incubators, startup studios, and accelerators are: # The application process is open to anyone but highly competitive. Y Combinator and TechStars have application acceptance rates between 1% and 3%. # Seed investment in startups is usually mad ...
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Colorado
Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains. Colorado is the eighth most extensive and 21st most populous U.S. state. The 2020 United States census enumerated the population of Colorado at 5,773,714, an increase of 14.80% since the 2010 United States census. The region has been inhabited by Native Americans and their ancestors for at least 13,500 years and possibly much longer. The eastern edge of the Rocky Mountains was a major migration route for early peoples who spread throughout the Americas. "''Colorado''" is the Spanish adjective meaning "ruddy", the color of the Fountain Formation outcroppings found up and down the Front Range of the Rocky Mountains. The Territory of Colorado was organized on February 28, 1861, and on August 1, 1876, U.S. President Ulyss ...
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Social Venture
A Social Venture (also called a social enterprise) is undertaking by a firm or organization established by a social entrepreneur that seeks to provide systemic solutions to achieve a sustainable, social objective. Background Social ventures may be structured in many forms, including sole proprietorships, For-profit corporations, nonprofit organizations, non-governmental organizations, youth groups, community organizations, and more. Typically, government organizations are not considered to be social ventures, yet even government organizations can adopt entrepreneurial practices, possibly partnering with independent organizations, to explore the innovative methods for providing social services. Elkington and Hartigan define three models for social ventures: leveraged nonprofit, hybrid nonprofit, and social business Social business was defined by Nobel Peace Prize laureate Professor Muhammad Yunus and is described in his books. In these books, Yunus defined a social business as ...
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John Bielenberg
John Bielenberg is an American designer classified as an entrepreneur and a design thinker. He is recognized for innovative investigations into the practice and understanding of design and leadership in the “design for good” movement. He is also credited with creating the Blitz Cycle for design in hard to improve areas. Early life Bielenberg was born in 1957 in Regensburg, Germany. Work Bielenberg collaborated with Alex Bogusky Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010. In July 2010, he retired from the advertising industry. In October ... and Ana Bogusky and Rob Schuham in 2010 to form COMMON, a brand that supports, connects and celebrates those designing for a new era of socially minded enterprise. Most recently, he partnered with Greg Galle to launch a firm called Future, which engages with organizations, institutions and companies to ...
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Consumer Bill Of Rights
On March 15, 1962, President John F. Kennedy presented a speech to the United States Congress in which he extolled four basic consumer rights, later called the Consumer Bill of Rights. The United Nations through the United Nations Guidelines for Consumer Protection expanded these into eight rights, and thereafter Consumers International adopted these rights as a charter and started recognizing March 15 as World Consumer Rights Day. Background Before the mid-twentieth century, consumers had limited rights with regard to their interaction with products and commercial producers. Consumers had limited ground on which to defend themselves against faulty or defective products, or against misleading or deceptive advertising methods. The consumer movement began to gather a following, pushing for increased rights and legal protection against malicious business practices. By the end of the 1950s, legal product liability had been established in which an aggrieved party need only prove injury ...
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Chuck Porter (executive)
Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B) and chief strategist for its holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication, and was formerly board chairman of the American Association of Advertising Agencies (4A’s). Background Chuck Porter was born on October 10, 1945, in Minneapolis, Minnesota. In 1967, he graduated from the University of Minnesota and in 2010, received the SJMC Alumni Society Award for Excellence (2009–10). After a brief stint in law school, he was a freelance copywriter for 16 years before joining the Crispin Agency in 1988. He and his wife have three children. Advertising career After teaming up with Sam Crispin in Miami, Florida, in the late eighties, the pair formed Crispin & Porter and were profiled as one of the top 15 crea ...
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