A General Rhetoric
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A General Rhetoric
''A General Rhetoric'' is a 1970 book by the Belgian semioticians known as Groupe µ. The first part of the book reformulates classical rhetoric within semiotics,Eco (1976) while the second part discusses the new concept of a ''general rhetoric'', which introduces rhetorical figures for storytelling, called ''figures of narration''. It became a classic of human sciences and has been translated in more than 20 languages. Figures of narration Groupe µ categorized the figures of narration are following Hjelmslev's sign model, and included in the analysis of each group the perspective of two fundamental aspects of Quintilian's classical rhetoric: the principle of deviation from a norm,Nöth (1990) pp.341,358 and the four fundamental operations for such of variation. Hjelmslev distinguished between the expression plane and the content plane, and then further between form and substance.Nöth (1990) Moreover, Hjelmslev's considered the "internal structure of language" to be a system o ...
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Semiotician
Semiotics (also called semiotic studies) is the systematic study of sign processes (semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves Sign (semiotics), signs, where a sign is defined as anything that communicates something, usually called a Meaning (semiotics), meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: Visual system, visual, Hearing, auditory, Somatosensory system, tactile, Olfaction, olfactory, or taste, gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communicat ...
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Enunciation
Elocution is the study of formal speaking in pronunciation, grammar, style, and tone as well as the idea and practice of effective speech and its forms. It stems from the idea that while communication is symbolic, sounds are final and compelling. It came into popularity in England in the eighteenth and nineteenth centuries and in America during the nineteenth century. It benefitted both men and women in different ways but overall the concept was there to teach both how to become better, more persuasive speakers, standardize errors in spoken and written English, as well as the beginnings of the formulation of argument were discussed here. History In Western classical rhetoric, elocution was one of the five core disciplines of pronunciation, which was the art of delivering speeches. Orators were trained not only on proper diction, but on the proper use of gestures, stance, and dress. There was a movement in the eighteenth century to standardize English writing and speaking and el ...
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Rhetoric Works
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, mem ...
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Jean-Marie Klinkenberg
Jean-Marie Klinkenberg (born 8 October 1944) is a Belgian linguist and semiotician, professor at the State University of Liège, born in Verviers (Belgium) in 1944. Member of the interdisciplinary Groupe µ. President of the International Association for visual Semiotics. Biography Jean-Marie Klinkenberg, born in 1944 in Verviers (Belgium), received his Masters (1967) and his Doctorate (1971) in Romance Philology at the State University of Liège. He teaches language studies at the University of Liège, focusing on rhetoric and semiotics. He also teaches French-language literature (particularly Belgian and Québécois). His scientific activities focus on two areas: linguistics/semiotics and French-speaking cultures. In the first area, he made his mark in the late 1960s by revitalizing the field of rhetoric as a member of the interdisciplinary team known as the µ Group. More recently, he has helped to steer semiotics in a social, cognitivist direction. His writings on ...
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Umberto Eco
Umberto Eco (5 January 1932 – 19 February 2016) was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel ''The Name of the Rose'', a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as ''Foucault's Pendulum,'' his 1988 novel which touches on similar themes. Eco wrote prolifically throughout his life, with his output including children's books, translations from French and English, in addition to a twice-monthly newspaper column "La Bustina di Minerva" (Minerva's Matchbook) in the magazine ''L'Espresso'' beginning in 1985, with his last column (a critical appraisal of the Romantic paintings of Francesco Hayez) appearing 27 January 2016. At the time of his death, he was an Emeritus professor at the University of Bologna, where he taught for much of his life. In the 21st century, he has conti ...
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Robert De Beaugrande
Robert-Alain de Beaugrande (1946 – June 2008) was an American text linguist and discourse analyst, one of the leading figures of the Continental tradition in the discipline. He was one of the developers of the Vienna School of Textlinguistik (Department of Linguistics at the University of Vienna), and published the seminal ''Introduction to Text Linguistics'' in 1981, with Wolfgang U. Dressler. He was also a major figure in the consolidation of critical discourse analysis. De Beaugrande had an MA in German and English Language and Literature by the Free University of Berlin, in 1971, and a PhD in Comparative Literature and Linguistics by the University of California, Irvine, in 1976. He served as professor of English in the University of Florida from 1978 to 1991, of English Linguistics at the University of Vienna from 1991 to 1997, Professor of English Language at the University of Botswana in Gaborone, Professor of English and English Linguistics at the University of Florida ...
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Syntactic Play
In linguistics, syntax () is the study of how words and morphemes combine to form larger units such as phrases and sentences. Central concerns of syntax include word order, grammatical relations, hierarchical sentence structure (constituency), agreement, the nature of crosslinguistic variation, and the relationship between form and meaning (semantics). There are numerous approaches to syntax that differ in their central assumptions and goals. Etymology The word ''syntax'' comes from Ancient Greek roots: "coordination", which consists of ''syn'', "together", and ''táxis'', "ordering". Topics The field of syntax contains a number of various topics that a syntactic theory is often designed to handle. The relation between the topics is treated differently in different theories, and some of them may not be considered to be distinct but instead to be derived from one another (i.e. word order can be seen as the result of movement rules derived from grammatical relations). Seq ...
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