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ArcelorMittal Timóteo
Aperam South America, old Acesita and ArcelorMittal Timóteo, is the biggest Brazilian manufacturer of specialty steels. Headquartered in Belo Horizonte, Minas Gerais, the company is a supplier of stainless, silicon and special carbon steels. Aperam South America's steel market share in Brazil is estimated to be 90%, and it is the only stainless steel maker in Latin America. The company's main plant, at Timóteo in Minas Gerais, has an installed production capacity is 900,000 tons of steel per year. The company also mines iron ore. Aperam South America, then known Acesita, was founded October 31, 1944, among the cofounders was Percival Farquhar and got into the stainless steel business in the late 1970s. It was privatised by the Brazilian government in 1992. The French steel maker Usinor, now part of ArcelorMittal, took a controlling stake in Acesita 1998. In 2007, ArcelorMittal announced the rebranding of Acesita to ArcelorMittal Inox Brasil. The company's stock is traded on B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, Competition (economics), competitors, and other Stakeholder (corporate), stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to positioning (marketing), reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand Luxury goods, upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in new product development, development. The process can occur through a change in marketing strategy or in various other situations such as Chapter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Economy Of Belo Horizonte
Belo Horizonte, Brazil's sixth largest city, and the capital of Minas Gerais state, has a vibrant, diversified economy. It receives a large number of visitors and exerts a pivotal influence in the country's economy. Both multinational and Brazilian companies, such as Google, Deloitte, Thoughtworks, Localiza, Oi, and Fiat maintain offices or headquarters in the city. The service sector plays a very important role in the economy of Belo Horizonte, being responsible for 85% of the city's gross domestic product (GDP), with industry making up for most of the remaining 15%. Belo Horizonte has a developed industrial sector, being traditionally a hub of the Brazilian siderurgical and metallurgical industries, as the state of Minas Gerais has traditionally been rich in minerals. Belo Horizonte is the distribution and processing center of a rich agricultural and mining region and the nucleus of a burgeoning industrial complex. Production is centred on steel, steel products, automobiles, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Minas Gerais
A company, abbreviated as co., is a legal entity representing an association of legal people, whether natural, juridical or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Over time, companies have evolved to have the following features: "separate legal personality, limited liability, transferable shares, investor ownership, and a managerial hierarchy". The company, as an entity, was created by the state which granted the privilege of incorporation. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is to generate sales, revenue, and profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duties according to the publicly declared incorporation pu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
