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Alphanumeric Brand Names
An alphanumeric brand name is a brand name composed only of letters and numbers ( alphanumericals). Examples include 7 Up, Saks Fifth Avenue, Audi A4, Canon A75. They may serve as abbreviations (e.g. 3M, formerly known as the Minnesota Mining and Manufacturing Company), indicate model extensions (iPhone 3G, iPhone 4, etc.), symbolize physical product attributes (the V-shaped V8 engine), incorporate technical attributes ( AMD32 chips use 32-bit processors), refer to inventory codes or internal design numbers (e.g., Levi's 501). Overview Kunter Gunasti and William T. Ross (2010) define two dimensions of alphanumeric brand names: "link", or the connection between the brand name and a specific product feature or the product as a whole; and "alignability", or whether the preferences for a product can be aligned with the numbers included in the brand names in an ascending or descending trend. Selcan Kara, Gunasti and Ross (2015) delineated the number and letter components of alph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Levi's
Levi Strauss & Co. ( ) is an American clothing company known worldwide for its Levi's ( ) brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco. History Origin and formation (1853–1890s) Levi Strauss was born on February 26, 1829. He grew up in Buttenheim, Bavaria. German-Jewish immigrant Levi Strauss began business at 90 Sacramento Street in San Francisco, then moved to 62 Sacramento Street. In 1858, the company was listed as ''Strauss, Levi (David Stern & Lewis Strauss) importers clothing, etc. 63 & 65 Sacramento St.'' (today, on the current grounds of the 353 Sacramento Street Lobby) in the San Francisco Directory with Strauss serving as its sales manager and his brother ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Choice
The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves. It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. Factors influencing consumers' evaluation of the utility of goods include: income level, cultural factors, product information and physio-psychological factors. Consumption is separated from production, logically, because two different economic agents are involved. In the first case, consumption is determined by the individual. Their specific tastes or preferences determine the amount of utility they derive from goods and services they consume. In the second case, a producer has different motives to the consumer in that they are focussed on the profit they make. This is explained further by producer theory. The models ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Garmin
Garmin Ltd. is an American multinational technology company based in Olathe, Kansas. The company designs, develops, manufactures, markets, and distributes GPS-enabled products and other navigation, communication, sensor-based, and information products to the automotive, aviation, marine, outdoors, and sport markets. Garmin was founded in 1989 by Gary Burrell and Min Kao in Lenexa, Kansas. In 1996, the company established corporate headquarters in Olathe, Kansas. Since 2010, the company has been legally incorporated in Schaffhausen, Switzerland, with principal subsidiaries located in the United States, Taiwan, and the United Kingdom. As of 2024, the company has nearly 22,000 employees in 34 countries and generated US$6.3 billion in revenue. Garmin was initially associated with personal in-car navigation devices, but now offers several product lines across different markets, with an emphasis on smartwatch technology. In 2022, Garmin smartwatches represented the largest market s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Round Numbers
A round number is an integer that ends with one or more " 0"s (zero-digit) in a given base. So, 590 is rounder than 592, but 590 is less round than 600. In both technical and informal language, a round number is often interpreted to stand for a value or values near to the nominal value expressed. For instance, a round number such as 600 might be used to refer to a value whose magnitude is actually 592, because the actual value is more cumbersome to express exactly. Likewise, a round number may refer to a range of values near the nominal value that expresses imprecision about a quantity.Ferson, S., J. O'Rawe, A. Antonenko, J. Siegrist, J. Mickley, C. Luhmann, K. Sentz, A. Finkel (2015). Natural language of uncertainty: numeric hedge words. ''International Journal of Approximate Reasoning'' 57: 19–39. Thus, a value reported as 600 might actually represent any value near 600, possibly as low as 550 or as high as 649, all of which would ''round'' to 600. In decimal notation, a num ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mercedes-Benz
Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG manufactures luxury vehicles and light commercial vehicles, all branded under the Mercedes-Benz name. From November 2019 onwards, the production of Mercedes-Benz-branded heavy commercial vehicles (trucks and buses) has been managed by Daimler Truck, which separated from the Mercedes-Benz Group to form an independent entity at the end of 2021. In 2018, Mercedes-Benz became the world’s largest premium vehicle brand, with a sales volume of 2.31 million passenger cars. The roots of the brand trace back to the 1901 Mercedes (marque), Mercedes by Daimler-Motoren-Gesellschaft and the 1886 Benz Patent-Motorwagen and 1894 Benz Velo by Carl Benz, which is widely recognized as the first automobile powe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audi A8
The Audi A8 is a full-size luxury vehicle, luxury sedan (car), sedan manufactured and marketed by the German automaker Audi since 1994. Succeeding the Audi V8, and now in its fourth generation, the A8 has been offered with either front-wheel drive, front- or permanent four-wheel drive, all-wheel drive and in short- and long-wheelbase variants. The first two generations employed the Volkswagen Group D platform, with the current generation deriving from the Volkswagen Group MLB platform, MLB platform. After the original model's 1994 release, Audi released the second generation in late 2002, the third in late 2009, and the fourth and current iteration in 2017. Noted as the first mass-market car with an aluminium chassis, all A8 models have used this construction method co-developed with Alcoa and marketed as the Audi Space Frame. A mechanically upgraded, high-performance version of the A8 debuted in 1996 as the Audi S8. Produced exclusively at Audi's Neckarsulm plant, the S8 is fitt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audi A6
The Audi A6 is an executive car manufactured by the German company Audi since 1994. Now in its fifth generation, the successor to the Audi 100 is manufactured in Neckarsulm, Germany, and is available in saloon and estate configurations, the latter marketed by Audi as the Avant. Audi's internal numbering treats the A6 as a continuation of the Audi 100 lineage, with the initial A6 designated as a member of the C4-series, followed by the C5, C6, C7, and the C8. The related Audi A7 is essentially a Sportback (liftback) version of the C7-series and C8-series A6 but is marketed under its own separate identity and model designation. All generations of the A6 have offered either front-wheel-drive or Torsen-based four-wheel-drive, marketed by Audi as their '' quattro'' system. The A6 has also been used as the basis for the company's Allroad models since 1999. C4 (''Typ'' 4A, 1994) Audi's executive car was previously named the Audi 100 (or Audi 5000 in the United States), an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audi A3
The Audi A3 is a small family car (C-segment) manufactured and marketed by the German automaker Audi, Audi AG since September 1996. The first two generations of the Audi A3 were based on the Volkswagen Group A platform, while the third and fourth generations use the Volkswagen Group MQB platform. __TOC__ First generation (''Typ'' 8L; 1996) Audi announced the first generation A3 (''Typ'' 8L) in June 1995. The model was launched for the European market in September 1996 and marked Audi's return to small cars after 19 years, following the demise of the Audi 50 in 1978. The A3 was the first Volkswagen Group model to use the PQ34 (or "A4") Automobile platform, platform, bearing close resemblance to the Volkswagen Golf Mk4, which arrived a year later. Within three years of the A3's launch, the PQ34 platform was utilised by seven different vehicles. Initially, the A3 was only available as a three-door hatchback; this was done to give the model a sportier image and differentiate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Advertising Research
A journal, from the Old French ''journal'' (meaning "daily"), may refer to: *Bullet journal, a method of personal organization *Diary, a record of personal secretive thoughts and as open book to personal therapy or used to feel connected to oneself. A record of what happened over the course of a day or other period *Daybook, also known as a general journal, a daily record of financial transactions *Logbook, a record of events important to the operation of a vehicle, facility, or otherwise *Transaction log, a chronological record of data processing *Travel journal, a record of the traveller's experience during the course of their journey In publishing, ''journal'' can refer to various periodicals or serials: *Academic journal, an academic or scholarly periodical **Scientific journal, an academic journal focusing on science **Medical journal, an academic journal focusing on medicine **Law review, a professional journal focusing on legal interpretation *Magazine, non-academic or scho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
32-bit
In computer architecture, 32-bit computing refers to computer systems with a processor, memory, and other major system components that operate on data in a maximum of 32- bit units. Compared to smaller bit widths, 32-bit computers can perform large calculations more efficiently and process more data per clock cycle. Typical 32-bit personal computers also have a 32-bit address bus, permitting up to 4 GiB of RAM to be accessed, far more than previous generations of system architecture allowed. 32-bit designs have been used since the earliest days of electronic computing, in experimental systems and then in large mainframe and minicomputer systems. The first hybrid 16/32-bit microprocessor, the Motorola 68000, was introduced in the late 1970s and used in systems such as the original Apple Macintosh. Fully 32-bit microprocessors such as the HP FOCUS, Motorola 68020 and Intel 80386 were launched in the early to mid 1980s and became dominant by the early 1990s. This gener ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
