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Advertorial
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend word, blend (see portmanteau) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946. In printed publications, the advertisement is usually written to resemble an Objectivity (journalism), objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is contested. Advertorials, especially those that are not clearly disclosed, are the subject of controversy in journ ...
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Advertisement
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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The Circle (TV Program)
''The Circle'' is an Australian morning talk show that aired on Network Ten from 9 February 2010 to 3 August 2012. The show was presented by Gorgi Coghlan, Yumi Stynes, Chrissie Swan and Denise Drysdale and aired in a daytime slot on Network Ten. Ten cancelled the program on 30 July 2012, with the last episode on 3 August 2012. Presenters Colin Lane replaced Coghlan in early 2011 while she was on maternity leave. In August and September 2011, Swan took maternity leave, with various guest hosts (including Lane) taking her role during that time. History The show was announced on 16 January 2010 as a replacement for the network's previous morning show, '' 9am with David & Kim'' and debuted 9 February 2010. Denise Drysdale and Chrissie Swan were part of the original hosting team. After two years with the program they resigned at the end of 2011 season with Drysdale spending more time with family following the birth of her grandson and Swan announced her decision to move ...
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The Morning Show (TV Program)
''The Morning Show'' is an Australian morning talk show broadcast on the Seven Network and currently hosted by Kylie Gillies and Larry Emdur. The show airs between 9:00 am and 12:00 pm on weekdays and follows Seven's breakfast news program '' Sunrise'', with both programs closely interlinked. The program features infotainment, celebrity interviews and live music performances. On weekends, a highlights show is aired between 10:00 am and 12:00 pm on Saturday and Sunday featuring segments from the week. History The show premiered on the Seven Network on 18 June 2007 and originally aired between 9:00 am and 11:00 am on weekdays. Adam Boland was the original executive producer of the show and promised to deliver a mix of news and views, new music and regular segments covering health and fitness, astrology, celebrity gossip, cooking, counselling and fashion. Boland built the show on the success of '' Sunrise'' which he also produced. In March 2012, ''The Morning Show'' extended ...
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Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''programlength commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight and early morning (usually 1:00 a.m. to 9:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or ...
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Mornings With Kerri-Anne
''Kerri-Anne'' was an Australian morning television program shown on the Nine Network, hosted by Kerri-Anne Kennerley. It was broadcast on weekdays at 9am for two hours. The final episode of the series was on 25 November 2011. It was replaced by '' Today Extra'', hosted by Sonia Kruger and David Campbell. History The program debuted on 28 October 2002 on the Nine Network to compete against Network Ten's '' Good Morning Australia'' with Bert Newton. The show began as a one-hour program from 9:30 to 10:30 am five days a week. In the program's second season in 2003, the show progressed to an hour and a half from 9:30 to 11:00am. After the network's decision to rest '' Here's Humphrey'', which had been broadcast since 1965, the show began its third season as a two-hour program from 9:00 to 11:00am. ''Mornings'' proved to be a success against ''Good Morning Australia'' and, by the end of 2005, Newton announced that he would be returning to the Nine Network. As a result, Network ...
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GMA With Bert Newton
''Good Morning Australia'' (or ''GMA''), also known as ''GMA with Bert Newton'', originally titled ''The Morning Show'', was an Australian breakfast television variety program on Network Ten hosted by Bert Newton between 20 January 1992 and 16 December 2005 featuring regular segments and celebrity guests. The program aired from 9:00am to 11:00am or 11:30am. The show was a lead in to the 11:30 News. Program history The show debuted on Network Ten on 20 January 1992 with the title ''The Morning Show'', changing its name the following year from 1 February 1993 to ''Good Morning Australia'' (aka ''GMA'' and ''GMA with Bert Newton'') after the breakfast news program with the same name on the same network ended. The original ''GMA'' had aired between 1981 and December 1992. ''The Morning Show'' had replaced the long running Sydney based Til-Ten which was presented by Joan McInnes. ''GMA'' was Australia's first national morning talk program, unchallenged ratings wise until Octob ...
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Byline
The byline (or by-line in British English) on a newspaper or magazine article gives the name of the writer of the article. Bylines are commonly placed between the headline and the text of the article, although some magazines (notably '' Reader's Digest'') place bylines at the bottom of the page to leave more room for graphical elements around the headline. Dictionary.com defines a byline as "a printed line of text accompanying a news story, article, or the like, giving the author's name". Examples A typical newspaper byline might read: Tom Joyce''New Boston Post Reporter'' A byline can also include a brief article summary that introduces the author by name: Penning a concise description of a long piece has never been as easy as often appears, as '' Staff Writer'' John Smith now explains: Magazine bylines and bylines on opinion pieces often include biographical information on their subjects. A typical biographical byline on a piece of creative nonfiction might read: John S ...
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9am With David & Kim
''9am with David & Kim'' is an Australian morning show which premiered on Monday 30 January 2006 on Network Ten. It aired live from 9 am - 11 am weekdays, and was hosted by musician and former '' Getaway'' reporter David Reyne and former '' National Nine News'' presenter and journalist Kim Watkins. Fill in presenters have included Ann-Maree Biggar, Christi Malthouse, Corinne Grant, Kathryn Robinson, Stephen Quartermain and music mogul Ian Dickson. The program replaced long time morning program '' Good Morning Australia'' with Bert Newton, which finished in late 2005, after Bert Newton returned to the Nine Network. Sandy Paterson was the executive producer Executive producer (EP) is one of the top positions in the production of media. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights or royalties). In film ... of the program. Throughout its run the show had struggle ...
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Denise Drysdale
Denise Anne Christina Drysdale (born 5 December 1948) is an Australian television presenter, variety entertainer, actress, singer, dancer and comedian. She is often affectionately known as "Ding Dong", a nickname invented by fellow performer Ernie Sigley. She was formerly a co-host of the morning show ''Studio 10''. Early life Childhood Born in the Melbourne suburb of Moorabbin, Drysdale and her family moved to Port Melbourne when she was three-and-a-half, where her parents ran the Fountain Inn Hotel. They lived there for eleven years, during which time Drysdale attended Kilbride Ladies Convent, South Melbourne. Career beginnings Drysdale's career began soon after the move to Port Melbourne. Referring to regulations for public bars to cease serving alcohol at 6pm, she observed: During that time it was the Six o'clock swill, 6 o'clock swill, and Mum didn't want her little girl seeing all that drinking, so she sent me to dancing, to May Downs. May Downs was an amazing woma ...
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Kerri-Anne Kennerley
Kerri-Anne Kennerley (née Wright; born 22 September 1953) is an Australian television and radio presenter, actress and singer. She has more than 50 years in the industry, and is an inductee into the Logie Hall of Fame. Kennerley co-hosted Network 10's breakfast television program ''Good Morning Australia (1981 TV program), Good Morning Australia'' for 11 years. She then went on to replace Tracy Grimshaw and David Reyne as the host of ''Midday (Australian TV program), Midday'', making the show ''Midday (Australian TV program), Midday with Kerri-Anne''. After leaving Midday, she hosted her own breakfast television show on the Nine Network called ''Kerri-Anne'' (originally titled ''Mornings with Kerri-Anne'') and was more recently a co-host on Network 10's ''Studio 10''. She starred in ''Pippin (musical), Pippin'' at the Sydney Lyric, Sydney Lyric Theatre in 2020 as Pippin's grandmother, Berthe. Career Kennerley made her first television appearance in 1967 at the age of 14 on the ...
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Network Ten
Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's Paramount Networks UK & Australia, UK & Australia division and is one of the five national free-to-air networks in the country. As of 2024, Network 10 is the fourth-rated television network and primary channel in Australia, behind the Seven Network, Nine Network and ABC TV (Australian TV channel), ABC TV and ahead of SBS (Australian TV channel), SBS. History Origins From the introduction of TV in 1956 until 1965, there were three television networks in Australia, the Nine Network, National Television Network (now the Nine Network), the Seven Network, Australian Television Network (now the Seven Network), and the public Australian Broadcasting Corporation, ABC National Television Service (now ABC TV (Australian TV network), ABC TV). In the early 1960s, the Government of Australia, Australian Government be ...
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Nine Network
Nine Network (stylised 9Network, and commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of the five main free-to-air television networks in Australia. From 2017 to 2021, the network's slogan was "We Are the One". Since 2021, the network has changed its slogan back to the iconic Golden Era slogan "Still the One". As of 2024, Nine Network is the second-rated television network in Australia, behind Seven Network, and ahead of ABC TV (Australian TV channel), ABC TV, Network 10 and SBS (Australian TV channel), SBS. History Origins Nine Network's first broadcasting station was launched in Sydney, New South Wales, as TCN-9 on 16 September 1956 by ''Daily Telegraph (Sydney), The Daily Telegraph'' owner Frank Packer. John Godson introduced the station and former advertising executive Bruce Gyngell presented the first programme, ''This Is Television'' (so becoming the fi ...
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