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Advergaming
An advergame (portmanteau of "advertisement" and "video game") is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product. While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around heproduct or service being advertised". An advergame is considered a type of advertainment. Advergames are utilized to capture the consumer's attention more effectively than regular advertisements because of the medium and its interactivity. If the player is positive towards the game, they will likely have positive feelings for the product advertised as well. Advergames are commonly targeted to minors, who tend to be more responsive to persuasive messages that can be embedded in such games. Concerns h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising In Video Games
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. Categories In-game advertising In-game advertising is similar to product placement in films and television, where the advertising content exists within the universe of the characters. These forms of product placement are common, which led to the advertisement technique being applied to video games to match evolving media consumption habits.Hansson, Ludvig"Dynamic In-game Advertising: Not loved but Certainly Tolerated" Retrieved 2020-04-02.R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In-game Advertising
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing. In-game advertising generated $34 million in 2004, $56 million in 2005, $80 million in 2006, and $295 million in 2007. In 2009, spending on IGA was estimated to reach $699 million USD, $1 billion by 2014Arif Durrani (2009-05-26). "Screen Digest forecasts $1bn boom for in-game advertising"Brandrepublic http://www.brandrepublic.com/News/908125/Screen-Digest-forecasts-1bn-boom-in-game-advertising/. Retrieved 2011-04-14. and according to ''Forbes'' is anticipated to grow to $7.2 billion by 2016. The earliest known IGA was the 1978 computer game '' Adventureland'', which inserted a self-promotional advertisement for its next game, '' Pirate Adventure''."The Making of Adventureland". EDGE (162): 104–107. May 2006. IGA can be integrated into the game either through a display in the backgro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertainment
Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. Typically it refers to media that combines various forms of ''entertainment'' (television, movies, songs, etc.) with elements of ''advertising'' to promote products or brands. An example would be product placement in a film. The word is a portmanteau of ''advertising'' and ''entertainment''. Advertainment has become increasingly popular over the years and is now used in a variety of formats, including films, television programs, video games, music and books. Advertainment can be an effective way to reach a wide audience and to create greater brand engagement. However, it is important to use advertainment in a responsible and non-intrusive way. Its author uncertain. The term first appeared in 1999 in an essay written by Patrizia Musso, an Italian university professor, and an expert in branding and advertising. In contrast to '' branded entertainment'', which does not nece ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vox Media
Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass ''SB Nation'' (a sports blog network founded in 2003 by Tyler Bleszinski, Markos Moulitsas, and Jerome Armstrong) and '' The Verge'' (a technology news website launched alongside Vox Media). Bankoff had been the CEO for ''SB Nation'' since 2009. Vox Media owns numerous editorial brands, most prominently '' New York'', '' The Verge'', '' Vox'', ''SB Nation'', and '' Eater''. ''New York'' further incorporates the websites ''Intelligencer'', '' The Cut'', ''Vulture'', ''The Strategist'', '' Curbed'', and ''Grub Street''. '' Recode'' was integrated into ''Vox'', while ''Racked'' was shut down. Vox Media's brands are built on Concert, a marketplace for advertising, and WordPress. The company's lines of business include Concert, Vox Creative, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kaiser Family Foundation
KFF, which was formerly known as The Kaiser Family Foundation or The Henry J. Kaiser Family Foundation, is an American non-profit organization, non-profit organization, headquartered in San Francisco, San Francisco, California. It prefers KFF, which is its business operating name, to reduce confusion because it is not affiliated with Kaiser Permanente and it is no longer a Foundation (nonprofit), foundation. KFF states that it is a Nonpartisanism, non-partisan organization focused on health policy. It conducts its own research, polling, journalism, and specialized public health information campaigns. Its website has been praised for having the "most up-to-date and accurate information on health policy" and as a "must-read for healthcare devotees." Current activities Policy analysis and polling KFF publishes analysis, polling and journalism about health-care issues, and states that much of its work especially concerns persons with low income or those who are otherwise especially ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Game
A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, tablet, Personal digital assistant, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994. In 1997, Nokia launched ''Snake (1998 video game), Snake''. ''Snake'', which was Pre-installed software, pre-installed in most mobile devices manufactured by Nokia for a couple of years, has since become one of the most played games, at one point found on more than 350 million devices worldwide. Mobile devices became more computationally advanced allowing for downloading of games, though these were initially limited to phone carriers' own stores. Mobile gaming grew greatly with the development ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Verge
''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website was launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus. In 2014, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017. ''The Verge'' won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for ''The Vergecast'', Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App. History Origins Between March and April 2011, up to nine of ''Engadget''s writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site. The other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roblox
Roblox (, ) is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users. It was created by David Baszucki and Erik Cassel in 2004, and released to the public in 2006. As of February 2025, the platform has reported an average of 85.3 million daily active users. According to the company, their monthly player base includes half of all American children under the age of 16. The platform hosts millions of user-created games (officially referred to as "experiences"), all created using a dialect of the programming language Lua and the platform's game engine, Roblox Studio. While Roblox is free-to-play, it features in-game purchases done through its virtual currency known as Robux, and game developers on the platform are able to create items that cost Robux. Furthermore, the platform hosts a large virtual economy centered around those items and Robux. Using the platform ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Polygon (website)
''Polygon'' is an American entertainment website created by Vox Media covering video games, movies, television, and other popular culture. At its October 2012 launch as Vox Media's third property, ''Polygon'' sought to distinguish itself by focusing on the stories of the people behind video games and long-form magazine-style feature articles. The site was built over the course of ten months by eight co-founding editors which included the editors-in-chief of the gaming sites '' Joystiq'', '' Kotaku'' and '' The Escapist''. Vox Media produced a documentary series on the founding of the site. In May 2025, ''Polygon'' was sold to Valnet. History Vox Media (2012–2025) The gaming blog ''Polygon'' was launched on October 24, 2012, as Vox Media's third property. The site grew from technology blog ''The Verge'', which was launched a year earlier as an outgrowth of sports blog network ''SB Nation'' before Vox Media was formed. Vox Media's chief executive officer, Jim Bankoff, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portmanteau
In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.Garner's Modern American Usage p. 644. English examples include '' smog'', coined by blending ''smoke'' and ''fog'', and '''', from ''motor'' ('' motorist'') and ''hotel''. A blend is similar to a [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Company
''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webber and Bill Taylor, both former '' Harvard Business Review'' editors, and publisher Mortimer Zuckerman. Early competitors included '' Red Herring'', '' Business 2.0'' and '' The Industry Standard''. In 1997, ''Fast Company'' created an online social network called the "Company of Friends," which led to the formation of numerous meeting groups. At its peak, the Company of Friends comprised over 40,000 members across 120 cities, though membership declined to 8,000 by 2003. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority-owned by media giant Bertelsmann, for $550 million. The sale coincided with the dot-com bubble burst, resulting in substantial losses and a drop in circulation. Webber and Taylor departed in 2002, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yale Law Journal
''The Yale Law Journal'' (YLJ) is a student-run law review affiliated with the Yale Law School. Published continuously since 1891, it is the most widely known of the eight law reviews published by students at Yale Law School. The journal is one of the most cited legal publications in the United States (with an impact factor of 5.000) and is in the top four for the number of citations per published article. Washington & Lee Law School. The journal, which is published eight times per year, contains articles, essays, features, and book reviews by professional legal scholars as well as student-written notes and comments. It is edited entirely by students. The journal has an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
