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Ad Council Japan
, formerly named until 30 June 2009, is a private non-profit organization that distributes Japanese public service announcements on behalf of various sponsors, including both non-profit organizations and government agencies. Like the US counterpart, the Ad Council (where the Ad Council Japan is modelled), Ad Council Japan generally does not produce public service advertisements itself; rather, it acts as a coordinator and distributor. Its advertising campaigns are divided into three; national campaign, regional campaign and aid campaign. The advertising campaigns are changed yearly in July, the month Ad Council Japan was founded. Ad Council Japan accepts requests from sponsor organizations for Japanese advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan and have Asian and Japanese national or regional relevance. Ad Council Japan then assigns each campaign to a volunteer advertising agency that produces the actual advertisement ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listing (finance), listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states and so have associations and formal designations, which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation, though a corporation need not be a public company. In the United Kin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naha
is the Cities of Japan, capital city of Okinawa Prefecture, the southernmost prefecture of Japan. As of 1 June 2019, the city has an estimated population of 317,405 and a population density of 7,939 people per km2 (20,562 persons per sq. mi.). The total area is . Naha is located on the East China Sea coast of the southern part of Okinawa Island, the largest of Okinawa Prefecture. The modern city was officially founded on May 20, 1921. Before that, Naha had been for centuries one of the most important and populous sites in Okinawa. Naha is the political, economic and educational center of Okinawa Prefecture. In the medieval and early modern periods, it was the commercial center of the Ryukyu Kingdom. Geography City center Central Naha consists of the Palette Kumoji shopping mall, the Okinawa Prefecture Office, Naha City Hall, and many banks and corporations, located at the west end of Kokusai-dōri, the city's main street. boasts a 1.6 kilometer (1 mile) long stretch of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Non-profit Organizations Based In Japan
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or social benefit, as opposed to an entity that operates as a business aiming to generate a profit for its owners. A nonprofit organization is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. Depending on the local laws, charities are regularly organized as non-profits. A host of organizations may be non-profit, including some political organizations, schools, hospitals, business associations, churches, foundations, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit en ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Service Announcement Organizations
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin '' publicus'' (also '' poplicus''), from ''populus'', to the English word ' populace', and in general denotes some mass population ("the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Commercial
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given net ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communications, marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a Cognition, cognitive or Emotion, emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event-driven marketing, event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greeting
Greeting is an act of communication in which human beings intentionally make their presence known to each other, to show attention to, and to suggest a type of relationship (usually cordial) or social status (formal or informal) between individuals or groups of people coming in contact with each other. Greetings are sometimes used just prior to a conversation or to greet in passing, such as on a sidewalk or trail. While greeting customs are highly culture- and situation-specific and may change within a culture depending on social status and relationship, they exist in all known human cultures. Greetings can be expressed both audibly and physically, and often involve a combination of the two. This topic excludes military and ceremonial salutes but includes rituals other than gestures. A greeting, or salutation, can also be expressed in written communications, such as letters and emails. Some epochs and cultures have had very elaborate greeting rituals, e.g. greeting a sovereign ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Takeo Doi
was a Japanese people, Japanese academic, psychoanalyst and author. Early life Doi was born in Tokyo, Japan in 1920. He was a graduate of the University of Tokyo. Career Doi was Professor Emeritus in the Department of Neuropsychiatry at the University of Tokyo and a medical adviser to St. Luke's International Hospital in Tokyo. He was also Director of the National Institute of Mental Health in Japan. He taught at the University of Tokyo (1971-1980) and at International Christian University (1980-1982). He wrote numerous books and articles both in Japanese and in English. Doi was best known for his influential explanation of contemporary Japanese society in the work ''The Anatomy of Dependence'', published in 1971, which focused extensively on —inner feelings and behaviors that show individual's innate desires to be understood and taken care of—as a psychoanalytical concept and theory. ''The Anatomy of Dependence'' was described by Harvard professor emeritus Ezra Vogel as "t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alan Macfarlane
Alan Donald James Macfarlane (born 20 December 1941) is a British anthropologist and historian, and a Professor Emeritus of King's College, Cambridge. He is the author or editor of 20 books and numerous articles on the anthropology and history of England, Nepal, Japan and China. He has focused on comparative study of the origins and nature of the modern world. In recent years he has become increasingly interested in the use of visual material in teaching and research. He is a Fellow of the British Academy and the Royal Historical Society. Early life Macfarlane was born into a British family of tea planters in Colonial Assam in northeast India. He was born in Ganesh Das Hospital in the hill station of Shillong, at the time the capital of undivided Assam and now the capital of Meghalaya. His father "Mac" Macfarlane was also a reserve officer of the Assam Rifles, besides being a tea planter, and his mother was the author Iris Macfarlane. The family lived in various tea esta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amae
''Amae'' (甘え, ''amae'') is a Japanese concept referring to a form of emotional dependence or indulgent reliance on others, often characterized by a desire to be loved, cared for, or indulged by someone perceived as an authority figure or caregiver. The term originates from the verb ''amaeru'' (甘える), meaning "to depend on another's benevolence" or "to act in a way that presumes indulgence." It was introduced as a psychological and cultural framework by Japanese psychoanalyst Takeo Doi in his 1971 book ''The Anatomy of Dependence'' (甘えの構造, ''Amae no Kōzō''), where he explored ''amae'' as a key to understanding interpersonal relationships and social behavior in Japanese culture. Its universality and interpretation remain subjects of debate among scholars. Etymology and definition The noun ''amae'' derives from the intransitive verb ''amaeru'', itself rooted in the adjective ''amai'' (甘い), meaning "sweet" or "indulgent." In everyday use, ''amaeru'' describes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ruth Benedict
Ruth Fulton Benedict (June 5, 1887 – September 17, 1948) was an American anthropologist and folklorist. She was born in New York City, attended Vassar College, and graduated in 1909. After studying anthropology at the New School of Social Research under Elsie Clews Parsons, she entered graduate studies at Columbia University in 1921, where she studied under Franz Boas. She received her Ph.D. and joined the faculty in 1923. Margaret Mead, with whom she shared a romantic relationship, Marvin Opler and Vera D. Rubin were among her students and colleagues. Benedict was president of the American Anthropological Association and also a prominent member of the American Folklore Society. She became the first woman to be recognized as a prominent leader of a learned profession. She can be viewed as a transitional figure in her field for redirecting both anthropology and folklore away from the limited confines of culture-trait diffusion studies and towards theories of performa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Giri (Japanese)
is a Japanese value roughly corresponding to "duty", " obligation", or even "burden of obligation" in English. defines it as "to serve one's superiors with a self-sacrificing devotion". It is among the complex Japanese values that involve loyalty, gratitude, and moral debt. The conflict between and , or "human feeling", has historically been a primary topic of Japanese drama. Concept is a social obligation, best explained by how it conflicts with . , is among those forms and actions that locates the self in relation to society, whereas concerns the inner and intimate realm of the self. The - dichotomy reflects the human dilemma of needing to belong to the realm of the outside () and of the inside (). relationships have an emotive quality. Fulfilling one's obligation does not merely entail the consideration of interest or profit anticipated; rather is also based on feelings of affection. relationships are perpetual, not transactional. Aspects may be seen in many dif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
