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Ace Metrix
Ace Metrix is an advertising analytics company based in El Segundo, CA. The company screens and scores video advertising Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syst ... based on a survey method which measures an advertisement's creative impact including that of persuasion, watchability and emotional factors. History JuYoung Lee and Steve Goldman founded Ace Metrix in 2007. The company launched its ad measure service in June 2009. In May 2012, Ace Metrix raised $8 million. The funding was an extension of the company's Series C funding backed by WPP, Hummer Winblad Venture Partners, Leapfrog Ventures and Palomar Ventures. The funding round raised Ace Metrix's total funding to approximately $20 million. Screening and scoring technology Ace Metrix built a technology platform to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
El Segundo, California
El Segundo ( , ; ) is a city in Los Angeles County, California, United States. Located on Santa Monica Bay, it was incorporated on January 18, 1917, and is part of the South Bay Cities Council of Governments. The population was 17,272 as of the 2020 census, a 3.7% increase from 16,654 in the 2010 census. A significant center of the oil and aerospace industries in Southern California, roughly three quarters of the city's land is dedicated exclusively to industrial and commercial uses, including a Chevron oil refinery which alone takes up more than a quarter of the entire city. History The El Segundo and Los Angeles coastal area was first settled by the Tongva (or Gabrieleños) Native American tribes. The area was once a part of '' Rancho Sausal Redondo'' ("Round Willow Patch Ranch"). Rancho Sausal Redondo extended from Playa Del Rey in the north to Redondo Beach in the south. Originally a Mexican land grant owned by Antonio Ygnacio Avila, the rancho was later purchased by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. Analytics also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming, and operations research to quantify performance. Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. Analytics may apply to a variety of fields such as marketing, management, finance, online systems, information security, and software services. Since analytics can require extensive computation (s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Advertising
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems, which, in turn, were replaced by flat-panel displays of several types. Video systems vary in display resolution, aspect ratio, refresh rate, color capabilities, and other qualities. Analog and digital variants exist and can be carried on a variety of media, including radio broadcasts, magnetic tape, optical discs, computer files, and network streaming. Etymology The word ''video'' comes from the Latin verb ''video,'' meaning to see or ''videre''. And as a noun, "that which is displayed on a (television) screen," History Analog video Video developed from facsimile systems developed in the mid-19th century. Early mechanical video scanners, such as the Nipkow disk, were patented as early as 1884, however, it took several de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Venture Round
A venture round is a type of funding round used for venture capital financing, by which startup company, startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the primary stimuli for the development of new companies and technologies. Features Parties *Founders or Project stakeholder, stakeholders. Introduce companies to investors. *A lead investor, typically the best known or most aggressive venture capital firm that is participating in the investment, or the one contributing the largest amount of cash. The lead investor typically oversees most of the negotiation, legal work, due diligence, and other formalities of the investment. It may also introduce the company to other investors, generally in an informal unpaid capacity. *Co-investors, other major investors who contribute alongside the lead investor. *Follow-on or piggyback investors. Typically angel investors, high-net worth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hummer Winblad Venture Partners
Hummer Winblad Venture Partners (HWVP) is an American software and web focused venture capital firm based in San Francisco, California. Its founders include John Hummer and Ann Winblad. The firm was an early investor in Napster, the first popular file sharing service, and in several internet firms that failed during the dot-com bubble. History First decade (1989–1999) Ann Winblad started Hummer Winblad Venture Partners with former professional basketball player John Hummer after selling her company Open Systems and serving as a consultant to Microsoft, Apple Computer, and IBM. The company originally focused on raising money from pension funds and investing in software companies. In 1999 Bill Gates invested in the company's venture fund. In her book ''The Kingmakers'', reporter Karen Southwick wrote that Hummer Winblad Venture Partners "may not be among the super tier of VC firms, but it certainly gets just about as much publicity." Napster and the dot-com bubble (2000–201 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In El Segundo, California
A company, abbreviated as co., is a legal entity representing an association of legal people, whether natural, juridical or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Over time, companies have evolved to have the following features: "separate legal personality, limited liability, transferable shares, investor ownership, and a managerial hierarchy". The company, as an entity, was created by the state which granted the privilege of incorporation. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is to generate sales, revenue, and profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duties according to the publicly declared incorporation pu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
