Yellow Tail (stylised nbsp;yellow tail '') is an Australian brand of wine produced by

Casella Family Brands Casella Family Brands is a family-owned wine company based in Australia. Its most well-known brandname is ellow tail History Filippo and Maria Casella immigrated to Australia in 1957. They bought land and established a vineyard at Yenda in th ...

. Yellow Tail as well as Casella Family Brands as a whole are both based in

Yenda Yenda is a town in the Riverina district of New South Wales, Australia. The town is located about east of Griffith, north-west of Narrandera, and west of Sydney in the Murrumbidgee Irrigation Area of southern New South Wales. Although most ...

New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...

History

In 1957 the Casella family, headed by Filippo Casella and his wife Maria, emigrated from

Sicily (man) it, Siciliana (woman) , population_note = , population_blank1_title = , population_blank1 = , demographics_type1 = Ethnicity , demographics1_footnotes = , demographi ...

to Australia for a better life. Yellow Tail was developed for the Casella family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries. Yellow Tail was developed in 2000 and was originally marketed to export countries. It became the number one imported wine to the United States by 2011. The namesake of the brand, Yellow Tail, is the

yellow-footed rock wallaby The yellow-footed rock-wallaby (''Petrogale xanthopus''), formerly known as the ring-tailed rock-wallaby, is a member of the macropod family (the marsupial family that includes the kangaroos, wallabies, tree-kangaroos, and wallaroos). Descript ...

(''Petrogale xanthopus''), a relative of

kangaroo Kangaroos are four marsupials from the family Macropodidae (macropods, meaning "large foot"). In common use the term is used to describe the largest species from this family, the red kangaroo, as well as the antilopine kangaroo, eastern ...

Vineyard

The vineyard produces approximately three percent of all wine and is around , located in the

Riverina The Riverina is an agricultural region of south-western New South Wales, Australia. The Riverina is distinguished from other Australian regions by the combination of flat plains, warm to hot climate and an ample supply of water for irrigation ...

, Griffith,

, Australia.

Wines

Approximately a third of the grapes that are harvested by Yellow Tail are from their vineyard in Riverina, Australia. The rest are from other vineyards in South Eastern Australia. All Yellow Tail wines have their own specific label color. In addition to

sparkling wine Sparkling wine is a wine with significant levels of carbon dioxide in it, making it fizzy. While the phrase commonly refers to champagne, European Union countries legally reserve that term for products exclusively produced in the Champagne regi ...

s, Yellow Tail makes

varietal A varietal wine is a wine made primarily from a single named grape variety, and which typically displays the name of that variety on the wine label.The American Heritage Dictionary of the English Language, Fourth Edition, 2000.winepros.com.au. ...

wine from the following grape varieties: Moscato,

Riesling Riesling (, ; ) is a white grape variety that originated in the Rhine region. Riesling is an aromatic grape variety displaying flowery, almost perfumed, aromas as well as high acidity. It is used to make dry, semi-sweet, sweet, and sparkling wh ...

, Semillon,

Sauvignon blanc is a green-skinned grape variety that originates from the Bordeaux region of France. The grape most likely gets its name from the French words ''sauvage'' ("wild") and ''blanc'' ("white") due to its early origins as an indigenous grape in ...

Pinot gris Pinot Gris, Pinot Grigio (, ) or Grauburgunder is a white wine grape variety of the species ''Vitis vinifera''. Thought to be a mutant clone of the Pinot Noir variety, it normally has a grayish-blue fruit, accounting for its name, but the gra ...

Chardonnay Chardonnay (, , ) is a green-skinned grape variety used in the production of white wine. The variety originated in the Burgundy wine region of eastern France, but is now grown wherever wine is produced, from England to New Zealand. For new ...

Pinot noir Pinot Noir () is a red-wine grape variety of the species ''Vitis vinifera''. The name may also refer to wines created predominantly from pinot noir grapes. The name is derived from the French words for ''pine'' and ''black.'' The word ''pine ...

Merlot Merlot is a dark blue–colored wine grape variety, that is used as both a blending grape and for varietal wines. The name ''Merlot'' is thought to be a diminutive of ''merle'', the French name for the blackbird, probably a reference to the ...

Grenache Grenache () or Garnacha () is one of the most widely planted red wine grape varieties in the world.Niels Lillelund: ''Rhône-Vinene'' p. 25, JP Bøger – JP/Politikens Forlagshus A/S, 2004. . It ripens late, so it needs hot, dry conditio ...

Shiraz Shiraz (; fa, شیراز, Širâz ) is the fifth-most-populous city of Iran and the capital of Fars Province, which has been historically known as Pars () and Persis. As of the 2016 national census, the population of the city was 1,565,572 p ...

and

Cabernet Sauvignon Cabernet Sauvignon () is one of the world's most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Australia and British Columbia, Canada to Lebanon ...

in addition to some blended wine and

Rosé A rosé () is a type of wine that incorporates some of the color from the grape skins, but not enough to qualify it as a red wine. It may be the oldest known type of wine, as it is the most straightforward to make with the skin contact method ...

. Each wine has different colours, for example Merlot is Orange, Shiraz is yellow, etc.

International sales

In 2000, the Casellas joined with W.J. Deutsch & Sons, a family-owned marketing and distribution firm, in order to distribute Yellow Tail wines in the United States. In 2001, it sold 200,000 cases, a number that jumped to 2.2 million the next year. Yellow Tail has enjoyed similar success in the UK which, in 2000, began importing more wine from Australia than from France for the first time in history. In 2005, Yellow Tail sold more wine in the US than all the French producers combined.

Fraud

Various local shops around

Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...

, England were found to be selling fraudulent Yellow Tail in 2021, following complaints by a presumably discerning buyer.

References

* Bieler, Kristen Wolf, ''Wisconsin Beverage Guide'' (March, 2006)
"Behind_the_[Yellow_Tail
/nowiki>_phenomenon:_How_it_happened_and_what's_next?".html" ;"title="ellow Tail">"Behind the ellow_Tail">"Behind_the_[Yellow_Tail
/nowiki>_phenomenon:_How_it_happened_and_what's_next?"*_Kim,_Chan_W.;_Mauborgne,_Renee,_''Harvard_Business_School_Press''_(2005)._"Blue_Ocean_Strategy:_How_to_Create_Uncontested_Market_Space_and_Make_the_Competition_Irrelevant",_Boston_Massachusetts,_28,_189,_pp. 31–32

__External_links_

*_ {{portal_bar.html" ;"title="ellow Tail
/nowiki> phenomenon: How it happened and what's next?"">ellow Tail">"Behind the [Yellow Tail
/nowiki> phenomenon: How it happened and what's next?"* Kim, Chan W.; Mauborgne, Renee, ''Harvard Business School Press'' (2005). "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant", Boston Massachusetts, 28, 189, pp. 31–32

External links

* {{portal bar">Drink Australian brands Australian wine Wine brands Riverina