White Mischief is a brand of Indian

vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuritie ...

and

brandy Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured with ...

manufactured by

Shaw Wallace Shaw Wallace & Company Limited, abbreviated to SWC, is an Indian liquor manufacturer headquartered in the Wallace House in Kolkata, West Bengal. It was established in 1886 by Robert Gordon Shaw and Charles William Wallace.United Breweries Group United Breweries Holdings Limited (UBHL), also called UB Group, is an Indian conglomerate headquartered in UB City, Bangalore, Karnataka. Its core business includes beverages and investments in various sectors. The company markets beer un ...

(UB Group). United Spirits Ltd, the spirits division of UB Group, claims a market share of 46%, making it the largest selling vodka in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. White Mischief vodka is India's best selling

with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young, fun and flirty brand.

Zayed Khan Zayed Abbas Khan (born 5 July 1980) is a former Indian actor and producer who appeared in Hindi films. The son of Bollywood actor Sanjay Khan, he has received a Filmfare Award nomination. After graduating in Business Management at the Montgom ...

was hired as its brand ambassador in 2005. White Mischief sponsors the cheerleaders in

Indian Premier League The Indian Premier League (IPL), also known as TATA IPL for sponsorship reasons, is a men's T20 franchise cricket league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The leagu ...

. They are popularly known as White Mischief Gals. In 2003, Shaw Wallace extended the White Mischief brand to brandy. The company consciously decided to launch White Mischief Brandy, initially in the State of Kerala as it was the prime brandy market in India. The company also launched a White Mischief Zing, a lime flavoured vodka variant of White Mischief vodka, the same year.

References

Indian drink brands Indian vodkas United Spirits brands {{distilled-drink-stub