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White Mischief (liquor)
White Mischief is a brand of Indian vodka and brandy manufactured by Shaw Wallace Distilleries Ltd, now part of the United Breweries Group (UB Group). United Spirits Ltd, the spirits division of UB Group, claims a market share of 46%, making it the largest selling vodka in India. White Mischief vodka is India's best selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young, fun and flirty brand. Zayed Khan was hired as its brand ambassador in 2005. White Mischief sponsors the cheerleaders in Indian Premier League. They are popularly known as White Mischief Gals. In 2003, Shaw Wallace extended the White Mischief brand to brandy. The company consciously decided to launch White Mischief Brandy, initially in the State of Kerala as it was the prime brandy market in India. The company also launched a White Mischief Zing, a lime flavoured vodka variant of White Mischief vodka, the same year. References

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Vodka
Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is made by distilling liquid from fermented cereal grains, and potatoes since introduced in Europe in the 1700's. Some modern brands use fruits, honey, or maple sap as the base. Since the 1890s, standard vodkas have been 40% alcohol by volume (ABV) (80 U.S. proof). The European Union has established a minimum alcohol content of 37.5% for vodka. Vodka in the United States must have a minimum alcohol content of 40%. Vodka is traditionally drunk "neat" (not mixed with water, ice, or other mixers), and it is often served ''freezer chilled'' in the vodka belt of Belarus, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Poland, Russia, Sweden, and Ukraine. It is also used in cocktails and mixed dri ...
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Brandy
Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured with caramel colouring to imitate the effect of aging, and some are produced using a combination of both aging and colouring. Varieties of wine brandy can be found across the winemaking world. Among the most renowned are Cognac and Armagnac from southwestern France. In a broader sense, the term ''brandy'' also denotes liquors obtained from the distillation of pomace (yielding pomace brandy), or mash or wine of any other fruit (fruit brandy). These products are also called ''eau de vie'' (which translates to "water of life"). History The origins of brandy are tied to the development of distillation. While the process was known in classical times, it was not used for significant beverage production until the 15th century. In the early 16th cen ...
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United Spirits Ltd
United Spirits Limited, abbreviated to USL, is an Indian alcoholic beverages company, and the world's second-largest spirits company by volume. It is a subsidiary of Diageo, and headquartered at UB Tower in Bangalore, Karnataka. USL exports its products to over 37 countries. According to the official website of the company, as of March 2013, USL has more than 140 liquor brands, of which 15 brands each sell more than one million cases annually while 3 brands each sell more than 10 million cases annually. History The company originated as a trading company called McDowell and Company (also known as McDowell & Co, McDowell or McDowell's), founded in India in 1826 by Angus McDowell, a Scot. He set up a warehouse near Fort St. George, Madras (now Chennai). The company imported liquor, tobacco products, and other consumer goods into India to serve the needs of British people stationed there. McDowell & Company Limited was incorporated as a company in 1898, with an initial capital of ...
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India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar, and Indonesia. Modern humans arrived on the Indian subcontinent from Africa no later than 55,000 years ago., "Y-Chromosome and Mt-DNA data support the colonization of South Asia by modern humans originating in Africa. ... Coalescence dates for most non-European populations average to between 73–55 ka.", "Modern human beings—''Homo sapiens''—originated in Africa. Then, int ...
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Romanov (vodka)
Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire The Russian Empire was an empire and the final period of the Russian monarchy from 1721 to 1917, ruling across large parts of Eurasia. It succeeded the Tsardom of Russia following the Treaty of Nystad, which ended the Great Northern War. ... from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume. Variants Romanov comes in four flavours: * Premium * Orange * Lemon * Apple Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks. Sales Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka ...
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Shaw Wallace
Shaw Wallace & Company Limited, abbreviated to SWC, is an Indian liquor manufacturer headquartered in the Wallace House in Kolkata, West Bengal. It was established in 1886 by Robert Gordon Shaw and Charles William Wallace.Get In Touch
" Shaw Wallace. Retrieved on 2 November 2011. " Please Send us your Feedback on : Shaw Wallace & Company Ltd. Wallace House 4 ,Bankshall Street Kolkata-700001"
It was involved in the production and sales of (IMFL). The two biggest brands of SWC were whisky and
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United Breweries Group
United Breweries Holdings Limited (UBHL), also called UB Group, is an Indian conglomerate headquartered in UB City, Bangalore, Karnataka. Its core business includes beverages and investments in various sectors. The company markets beer under the Kingfisher brand, and owns various other brands of alcoholic beverages. United Breweries is India's largest producer of beer. United Breweries now has greater than a 40% share of the Indian brewing market with 79 distilleries and bottling units around the world. In 2005, UB financed a takeover of the spirits business of the rival Shaw-Wallace company, giving it a majority share of India's spirits business. The group no longer owns the Mendocino Brewing Company in the United States. History The UB Group was founded by a Scotsman, Thomas Leishman, in 1915, when he brought together Castle Brewery and Nilgiris Breweries (1857), Bangalore Brewing Co. (1885), British Brewing Corp. (1903) and BBB Brewery Co. Ltd. (1913). The Group took ...
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Zayed Khan
Zayed Abbas Khan (born 5 July 1980) is a former Indian actor and producer who appeared in Hindi films. The son of Bollywood actor Sanjay Khan, he has received a Filmfare Award nomination. After graduating in Business Management at the Montgomery College and Film Making at the London Film Academy, he made his acting debut in 2003 in ''Chura Liyaa Hai Tumne''. His other films include ''Main Hoon Na'' (2004), ''Shabd (film), Shabd'' (2005), ''Dus'' (2005), ''Yuvvraaj'' (2008), ''Blue (2009 film), Blue'' (2009) and ''Anjaana Anjaani'' (2010). In 2011, the actor ventured into production with his co-owned production house, Born Free Entertainment along with friend and actress Dia Mirza and her spouse Sahil Sanga with their first film, ''Love Breakups Zindagi''. In 2017, Khan made his television debut in the show ''Haasil (Indian TV series), Haasil''. He is married to Malaika Parekh since 2005 with whom he has two children. Early life Khan's parents are former Bollywood actor Shah A ...
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Indian Premier League
The Indian Premier League (IPL), also known as TATA IPL for sponsorship reasons, is a men's T20 franchise cricket league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The league was founded by the Board of Control for Cricket in India (BCCI) in 2007. Brijesh Patel is the incumbent chairman of IPL. It is usually held annually in summer across India between March to May and has an exclusive window in the ICC Future Tours Programme. The IPL is the most-attended cricket league in the world and in 2014 was ranked sixth by average attendance among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2022 was . According to BCCI, the 2015 IPL season contributed to the GDP of the Indian economy. So far there have been fifteen seasons of the IPL tournament. The current IPL title holder franchise is Gujarat Titans, winning t ...
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Indian Drink Brands
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Uni ...
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Indian Vodkas
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the ...
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