Which Wich Superior Sandwiches is an American fast casual restaurant chain specializing in

sandwich A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein bread serves as a container or wrapper for another food type. The sandwich began as a po ...

es and

salad A salad is a dish consisting of mixed, mostly natural ingredients with at least one raw ingredient. They are typically served at room temperature or chilled, though some can be served warm. Condiments and salad dressings, which exist in a va ...

s. It has its headquarters in

Downtown Dallas, Texas Downtown Dallas is the central business district (CBD) of Dallas, Texas, United States, located in the geographic center of the city. It is the second-largest business district in the state of Texas. The area termed "Downtown" has traditionally ...

. , it has 404 locations open in 36

U.S. state In the United States, a state is a constituent political entity, of which there are 50. Bound together in a political union, each state holds governmental jurisdiction over a separate and defined geographic territory where it shares its sover ...

s as well as the District of Columbia, along with 27 international locations in Great Britain, Bahrain, Guatemala, Kuwait, Mexico, Oman, Panama, Qatar, Saudi Arabia, and the United Arab Emirates.

History

Founded by restaurateur Jeff Sinelli, CEO of

Genghis Grill Genghis Grill is an interactive Mongolian Stir Fry fast casual restaurant. Customers choose their own proteins, vegetables, spices, sauces and side options from a Fresh Bar which includes over 80 ingredients. The customer then passes their sele ...

, in 2003, Which Wich began with one location in downtown Dallas. It began

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

in 2005.

Business

Which Wich is known for its ordering system, in which customers use red Sharpie markers to mark up pre-printed menus on sandwich bags. They select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. There are other extra options such as double meat, double cheese, bacon, and avocado. The menus have a wide variety of options which besides the aforementioned extras are all free. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags and hang their "artwork" on the community wall. Which Wich sells customizable

submarine sandwich A submarine sandwich, commonly known as a sub, hoagie ( Philadelphia metropolitan area and Western Pennsylvania English), hero ( New York City English), Italian ( Maine English), grinder (New England English), wedge (Westchester, NY), or a spuc ...

es it calls "Wiches". There are ten categories and 60 topping options. Sandwiches come in regular (7-inch), large (10.5-inch), super (14-inch), spinach wraps, and lettucewiches sizes.

Seasonal Wiches

Which Wich does seasonal "wiches" that will be on the menu for around 3 months. If the "limited" sandwich proves popular then it could be incorporated into the main menu.

Growth

In 2007, the chain ranked as the fastest-growing restaurant chain concept with 50 operating stores or fewer, opening nine locations during a four-month period at the beginning of the year. In 2009, the chain ranked as the sixth-fastest-growing concept in the industry, according to restaurantchains.net. In 2013, the chain opened locations in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

Panama City Panama City ( es, Ciudad de Panamá, links=no; ), also known as Panama (or Panamá in Spanish), is the capital and largest city of Panama. It has an urban population of 880,691, with over 1.5 million in its metropolitan area. The city is locat ...

, and

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

. In 2015, the chain opened three locations in

Guatemala City Guatemala City ( es, Ciudad de Guatemala), known locally as Guatemala or Guate, is the capital and largest city of Guatemala, and the most populous urban area in Central America. The city is located in the south-central part of the country, nest ...

. In 2018, the chain opened its first location in the UK with a store in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

. At this time there was an expectation of opening ten additional stores throughout the UK by 2022, and growing to a total of 100 by 2028.

References

External links

Official Web Site
{{Fast-food chains of the United States Restaurants in Dallas Regional restaurant chains in the United States Restaurants established in 2003 Fast casual restaurants 2003 establishments in Texas