Wendy's is an American international fast food restaurant chain
founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The
company moved its headquarters to Dublin, Ohio, on January 29, 2006.
As of 2016,
Wendy's was the world's third largest hamburger fast food
chain with 6,500+ locations, following
Burger King and McDonald's. On
April 24, 2008, the company announced a merger with Triarc Companies
Inc., a publicly traded company and the parent company of Arby's.
Despite the new ownership,
Wendy's headquarters remained in Dublin.
Wendy's had rejected more than two buyout offers from
Triarc. Following the merger, Triarc became known as Wendy's/Arby's
Group, and later as The
As of January 2, 2017, there were a total of 6,537 locations,
including 330 that are company-owned. 6,207 restaurants are
franchised, and 77% of them are located in North America. While
Wendy's sets standards for exterior store appearance, food quality,
and menu, individual owners have control over hours of operations,
interior decor, pricing and staff uniforms and wages.
Wendy's menu consists primarily of hamburgers, chicken sandwiches,
French fries and beverages, including the signature Frosty, which is a
soft-serve frozen dairy dessert. Since phasing out their famous "Big
Classic", the company does not have a signature sandwich, such as the
Whopper or the
Big Mac - although, by default,
the "signature sandwich" spot seems to have been filled by Dave's
1/4 lb. Single (introduced in 2011 as Dave's Hot 'N Juicy as a
reworking of the longstanding
Wendy's Single, shortened to simply
Dave's in 2016), a square-pattied burger made with fresh ground beef
rather than round frozen patties.
Wendy's uses square hamburger
patties – which hang over the edge of a circular bun – as its
Wendy's by country and continent
1.1.2 North America
1.1.4 South America
1.2 Former locations
2.2 Notable menu items
United States – Canada
3.1.2 Other countries
4 See also
6 External links
Wendy's flagship restaurant in Dublin, Ohio.
The chain is known for its square hamburgers, sea salt fries and the
Frosty, a form of soft serve ice cream mixed with frozen starches. The
Wendy's "old fashioned" hamburgers was inspired by Dave
Thomas's trips to
Kewpee Hamburgers in his home town of Kalamazoo,
Michigan. The Kewpee sold square hamburgers and thick malt shakes,
much like the well-known restaurant that Thomas eventually founded in
Columbus, Ohio, in 1969. Square patties had corners that stuck out so
that customers could easily see the quality of the meat. The
Columbus location later added a
Tim Hortons and was closed on March 2,
2007, after 38 years of business due to declining sales. Thomas
named the restaurant after his fourth child Melinda Lou "Wendy"
Thomas. Photographs of her were on display at the original Wendy's
restaurant until it closed. In August 1972, the first Wendy's
franchisee, L.S. Hartzog, signed an agreement for Indianapolis,
Indiana. Also, in 1972,
Wendy's aired its first TV commercials that
were only broadcast locally in Ohio. This series of commercials was
titled "C'mon to Wendy's" because they stressed
through the "Quality Is Our Recipe" slogan and featured an animated
Wendy similar to the one from the corporate logo along with dancing
The first Canadian restaurant also opened in Hamilton, ON in 1976.
In December 1976,
Wendy's opened its 500th restaurant, located in
Toronto, Ontario, Canada.
In March, 1978
Wendy's opened its 1000th restaurant in Springfield,
Wendy's founded the fried chicken chain Sisters Chicken in 1978 and
sold it to its largest franchiser in 1987.
In 1979, the first European
Wendy's opened in Munich. The same
Wendy's became the first fast-food chain to introduce the salad
Wendy's entered the Asian market by opening its first restaurants in
Japan in 1980, in
Hong Kong in 1982 and in the
Singapore in 1983. In 1984,
Wendy's opened its first
restaurant in South Korea.
In response to a 1986 slowdown in the chain's performance, Wendy's
restructured its cleanliness standards, menu, and other operational
details to ensure that stores met the goals and standards of the
parent company so that its franchises were competitive in the
Wendy's closed all its outlets in
Hong Kong in 1986 and in
Singapore in the following year.
Wendy's restaurant in Kingston, Ontario, built just before the
introduction of the new logo in 2012.
From 1988 to 1990,
Wendy's expanded operations globally to Mexico, New
Zealand, Indonesia, Greece, Turkey, Guatemala, as well as the U.S.
Naval Base in Naples, Italy. In 1988,
Wendy's expanded its bar
to a full-blown buffet called the Superbar for $2.99. The Superbar had
various stations: "Mexican Fiesta", the Italian "Pasta Pasta," and the
"Garden Spot", salad and fruit. The Superbar was popular but difficult
to maintain and thus was discontinued in 1998.
Wendy's opened its first restaurant in
Greece at Syntagma
Square being the first foreign fast-food chain in the country. After
opened 12 restaurants in 3 cities the company finally abandoned the
Greek market in 2002.
In 1996, the chain expanded in
Argentina by opening 18 local
restaurants. However, all of them closed only four years later due to
the economic crisis in the country.
Wendy's pulled out of
South Korea by closing all its 15
restaurants and in 2000 exited from the UK, Argentina, and Hong
Garden Sensations salads were added in 2002.
Wendy's signed a franchise agreement to re-enter the
in 2009 though that agreement was short-lived; in April 2015,
Wendy's ceased operation in the country and closed all the
Wendy's returned to
Argentina announcing a
development agreement for 50 restaurants in the country. It
also entered the Russian market for first time with plans to open 180
restaurants over a 10-year period.
Wendy's opened the first restaurant in Georgia and made a
deal to open 25 restaurants in Georgia and the Republic of
Wendy's closed all its restaurants in Russia. In
September 2014, several pork based products were introduced to be on
sale until early November. These included a standard pulled pork
sandwich with slaw and three sauce options, a BBQ Pulled Pork
Cheeseburger and cheese fries with pulled pork, cheddar cheese sauce,
onions, and barbecue sauce.
In May 2015,
Wendy's announced they would be expanding into India,
with its first outlet located in Gurgaon.
Wendy's is planning to sell 540 of its restaurants. The divesture is
the second step in a three-step action plan to improve the brand.
Other steps include new openings and remodeling of existing stores. In
2015, the brand expects to open 80 new restaurants. It will remodel
450 of its existing locations. The brand's goal is to remodel at least
60% of its North American locations by 2020 year-end. In September
2016, it was announced that JAE
Restaurant Group had acquired 97
Wendy's restaurants throughout the South Florida region. JAE
Restaurant Group is one of the country’s largest franchisee owners.
The Group owns 177 Wendy’s Restaurants. Wendy’s Co. has been
looking to remodel existing stores and upgrade the curb appeal of its
locations. They have been doing this by adding fireplaces, more
seating options, adding WiFi and flat screen TVs, and digital
menus. Wendy’s Co expects to sell 258 more restaurants during
the rest of 2016. In total, they will be looking to sell $435 million
of its restaurants.[needs update]
Wendy's by country and continent
United Arab Emirates
Japan (since 1980)
Philippines (since 1982)
Canada (since 1976)
Trinidad and Tobago
United States (since 1969)
United States Virgin Islands
Costa Rica (operated 2005–2015)
Greece (operated 1989–2002)
Hong Kong (operated 1982–2000)
Israel (operated for a few years from 1987)
Russia (operated 2011–2014)
Singapore (operated 2009–2015)
South Korea (operated 1984–1998)
Wendy's offers two different hamburger patties, a "Junior"
1.78 ounce (50.4 gram) patty and its "Single" 4 ounce
(113.4 gram) patty. 4-ounce patties are sold in single, double
and triple sizes whereas the junior patties sell in single and double
patties. The previous size of 2 ounces per junior patty was altered to
its current size in 2007 to save on expenses from rising food costs.
Wendy's had only two kinds of chicken sandwiches, fried and
grilled. The spicy chicken sandwich started out as a promotional
sandwich. It was later put on the menu full-time in 1996 due to its
popularity and the fact that, compared to most promotional sandwiches,
it was much simpler to make (it used the same condiments as the
standard breaded chicken sandwich).
Frescata line of sandwiches also went from being promotional items
to main menu items. After going through several revisions, the Turkey
and Swiss and the Ham and Swiss were put on the menu full-time.
Frescata sandwiches were discontinued in mid-December
Wendy's restaurants would offer a fried fish
sandwich for some of its customers who desire fish instead of beef or
Wendy's was the first fast-food chain to create a single
price-point value menu where all items listed on that menu were priced
exclusively at 99¢. The menu was restructured in 2007 due to rising
costs as the Super Value
Menu with prices ranging from 99
¢ to $2.00
Wendy's began a national debut of its new breakfast menu
in its U.S. and Canadian stores.
Wendy's experimented with serving
breakfast for a short time in 1985, but the endeavor was unsuccessful
due to many issues. While approximately 12
in the U.S. and its territories have been serving breakfast since
Wendy's has not had a company-wide breakfast offering.
The newer breakfast menu differs slightly from the ones featured in
1985, and it is structured similarly to its lunch/dinner menu, with
value meals and various sides like blended fruit.
include several breakfast sandwiches served on biscuits, frescuit and
Kaiser rolls, breakfast burritos and side orders of hash browns,
muffins, and cinnamon sticks. In order to avoid the same issues
the original 1985 breakfast offerings faced, the new menu was designed
for ease of operation, lower costs, and reduced preparation time.
In January 2016,
Wendy's announced a transition plan to source only
cage-free eggs by the year 2020 in all U.S. and Canadian locations
that serve breakfast.
Notable menu items
A busy front counter at a
Wendy's restaurant in Niagara Falls, Ontario
Wendy's outlet in Manila, Philippines.
Wendy's restaurant in Jakarta,
Indonesia during a children's
Frosty dessert – a frozen dairy dessert sold in chocolate and
vanilla flavors. The Frosty flavors are also sold as a float.
Recently, Frosty Shakes – a Frosty blended with either caramel,
strawberry or chocolate fudge syrup – have been served at Wendy's.
Dave's - In late 2011,
Wendy's altered the recipe for their Single,
Double, and Triple burgers, which had been staples of the menu for
decades, in order to rerelease each as part of the new Dave's Hot 'N
Juicy line. As before, they were constructed from the same basic patty
(and the words "Single," "Double," and "Triple" were retained at the
end of the new names), but the patty was now thicker, and its square
edges had been rounded off slightly. The cheese began to be stored at
a warmer temperature, allowing it to melt more completely over the
patty, alterations were made to the bun and the selection of produce
(white onions were replaced by red onions), and the condiments now
consisted of ketchup and mayonnaise rather than ketchup, mayonnaise,
and mustard. They were updated in 2016 and renamed as simply
Dave's, now using bakery-style buns.
Big Classic – A sandwich that directly competed with the Burger King
Whopper (no longer available in US stores). Mayonnaise, lettuce,
tomato, pickles, ketchup, and onions served on a Kaiser-style roll. A
second version with bacon was available, called the Big
which was replaced with the
Bacon Deluxe in 2009 when the Applewood
Bacon was introduced.
Baconator - Single
Baconator is one quarter-pound patty topped with
mayonnaise, ketchup, three strips of bacon and two slices of cheese;
Baconator has mayonnaise, ketchup, six strips of bacon, two
quarter-pound (113.4 gram) patties and three slices of American
cheese; and the Triple
Baconator (1360 calories) is three
quarter-pound patties with nine strips of bacon, four slices of
cheese, ketchup, and mayonnaise.
Bacon Cheeseburger - Introduced in January 2014, the Ciabatta
Bacon Cheeseburger is made with a quarter-pound beef patty, aged
Asiago cheese, thick-cut applewood smoked bacon, rosemary garlic
aïoli, and oven-roasted tomatoes. At launch, the sandwich was
priced at $4.79 in the
United States and was part of a strategy to
market higher-priced menu items to help position
Wendy's as a premium
fast food chain.
Wendy's advertised the sandwich as a limited-time
product that would be withdrawn in March 2014. According to
the company, the sandwich has 670 calories. The debut of the
burger received positive reviews. Syndicated fast food columnist Ken
Hoffman called the burger "another winner" and "worth the carbs," 
Phoenix New Times
Phoenix New Times declared it was "one of the better burgers
in the entire fast food industry." Reviewers at the Sioux City
Journal offered more mixed evaluations, with only two of four taste
testers saying they would be likely to try the burger a second
Black bean burger -
Wendy's and a number of major fast food chains
have been targeted for decades for meatless entrees, typically,
meatless 'veggieburgers' - and
Wendy's response is the black bean
burger (still in 'beta' testing in Salt Lake City, Utah; Columbus,
Ohio; and Columbia, South Carolina). Its major ingredients are
black beans, wild rice, farro, onions, brown rice, carrots, quinoa,
corn, green bell peppers, and red bell peppers; and the sauce and
seasonings include red wine vinegar, chili peppers, cumin, cilantro,
and oregano and sea salt.
This section needs to be updated. Please update this article to
reflect recent events or newly available information.
Last update: Advertising (July 2013)
After successful early growth of the chain, sales flattened as the
company struggled to achieve brand differentiation in the highly
competitive fast-food market. This situation would turn around in the
mid-1980s. Starting on January 9, 1984, elderly actress Clara Peller
was featured in the successful "Where's the Beef?" North American
commercial campaign written by Cliff Freeman. Her famous line quickly
entered the American pop culture (it was even used by Walter Mondale
in a debate with
Gary Hart in the Democratic primary election) and
served to promote
Wendy's hamburgers. Peller, age 83, was dropped from
the campaign in 1985 because she performed in a commercial for Prego
spaghetti sauce, saying she "finally found" the beef.
Peller was soon after replaced by
Wendy's founder Dave Thomas himself.
Soft-spoken and bashful, the "Dave" ads generally focused on Thomas
praising his products and offering a commitment to quality service,
although there would occasionally be "wackier" ads as well. Thomas
ultimately appeared in more than 800 commercials, more than any other
company founder in television history.
After Dave Thomas' death in 2002,
Wendy's struggled to find a new
advertising campaign. After a round of conventional ads describing the
food they serve, in 2004 they tried using a character they made called
"Mr. Wendy" who claimed to be the unofficial spokesperson for the
chain. These proved to be extremely unsuccessful. After seven months,
Wendy's returned to an animated campaign focusing on the difference
Wendy's square hamburgers and the round hamburgers of
Wendy's marketing arm engages in product placement in films and
television and is sometimes seen on ABC's reality show Extreme
Makeover: Home Edition, serving food to the more than 100 construction
Wendy's commercial featured the tune from the Violent Femmes
song "Blister in the Sun." The inclusion of the song in the commercial
provoked an internal conflict between members of the Violent Femmes,
which resulted in a lawsuit between bassist
Brian Ritchie and lead
Gordon Gano that ultimately led to the band disbanding in 2009
(however, they would reunite in 2013).
With their "That's right" ad campaign not a success,
a new ad campaign, featuring the animated version of their mascot
Luci Christian highlighting certain menu items. The new ad
campaign made its debut in late January 2008, with slogans: in the
USA: "It's waaaay better than fast food. It's Wendy's." and in
Canada,"It's waaaay delicious. It's Wendy's."  The company's
slogan, "you know when it's real," was introduced in 2010.
In November 2010, a series of commercials aired featuring the
company's namesake, Wendy Thomas, which marked the first time she had
appeared in a
In April 2012,
Morgan Smith Goodwin began appearing as the redhead in
ads with the slogan "Now that's better." In 2013, social media
Nick Lachey directed at millennials promoted the
A 2014 campaign to promote the Tuscan Chicken on Ciabatta sandwich
entitled "L'Estrella de la Toscana," or "Star of Tuscany" in English
was launched on television and social media. A 2014 campaign to
promote the Pretzel
Bacon Cheeseburger was run until November 2014 was
shown to many people watching TV starting on March 18, 2014
United States – Canada
1969–present: Quality Is Our Recipe
1977–1980, 1987: Hot-N-Juicy
1977: We fix 'em 256 ways (alternate slogan)
1978–1979: Juicy hamburgers
Wendy's Has the Taste
1981–1982: Ain't No Reason to Go Anyplace Else
Wendy's Kind of People
1983-1985: That's fresh, that's class, that's
1983–1984: Parts is parts
1984–1986: Where's the beef?
1985–1988: Choose Fresh, choose Wendy's (Originally used
alongside "Where's the Beef?")
1987–1993: Give a little nibble was to be a catchy phrase that would
capture the attention of consumers and help make
Wendy's a major
player on the fast-food scene once again. This television commercial
was a flop and sent
Wendy's hunting for a new advertising agency.
After a poorly received seven-week run,
Wendy's pulled the television
commercials created by Dick Rich Inc. The "nibble" spots
were meant to emphasize
Wendy's better-tasting hamburger. They showed
customers ripping off chunks of meat from an absurdly large hamburger.
1988–1992: The best burgers in the business.
1989–1998: The best burgers and a whole lot more (also was printed
inside the hamburger wrappers during the 1990s)
1996–1998: The Best Burgers Yet!!
1997–present: You can eat great, even late
2001–2005: It's hamburger bliss.
2002–2004: It's better here
2003–2007: It's Always Great, Even Late. (Canada)
2004–2007: Do what tastes right. (primary slogan)
2005–present: It's good to be square.
August 2006–March 2008: That's right.
August 2006–March 2008: Uh-Huh.
2007–2008: Hot Juicy Burgers
August 2007–October 2009: It's way better than fast food... It's
Wendy's. (United States)
August 2007–October 2009: It's way delicious. It's Wendy's. (Canada)
August 2007–October 2009: Carrément bon. C'est Wendy's. (EN:
"Squarely good. It's Wendy's.") (Quebec, Canada)
January 2010–April 2012: You know when it's real.
March 2012–2016: Now that's better.
1983–present: It's the best time for...
Wendy's η τετράγωνη επιλογή
Wendy's the square option) (Greece)
2000 (approx–present: Quality is our recipe (Indonesia, New Zealand,
Chile & United States)
Wendy's cuadra contigo (
Wendy's fits with
you). The word cuadra (fit) is a reference to the Spanish word
cuadrado that means square. (Venezuela)
2001 (approx)–present: El Sabor de lo Recién Hecho (The Flavor of
the Freshly Made) (Honduras)
Wendy's es Sensacional (
Wendy's is Sensational)
200 –present: It's not just fast food; it's fresh food, made fast
2008–present: Old Fashion Hamburgers (Dominican Republic)
2009–present: "Wendy's, sabor al cuadrado" (Wendy's, taste to the
2009–present: Es muuuuucho más que comida rápida, es
waaaaay more than fast food, it's Wendy's.) (El Salvador)
List of hamburger restaurants
Wendy's High School Heisman
Wendy's High School Heisman (student-athletes in various sports)
Wendy's Company". Retrieved February 7, 2018.
^ "Leadership Team". Wendy's. Retrieved May 18, 2016.
Wendy's opens 'flagship' restaurant".
^ Taylor, Kate. "Here's why
Wendy's Burgers are Square". Business
Insider. Retrieved September 14, 2016.
^ Eaton, Dan (December 19, 2008). "Fast food dies slow death
downtown". Retrieved March 8, 2009.
^ "Catholic Foundation opens new HQ at old Wendy's". Business First.
April 30, 2010. Retrieved November 19, 2010.
Wendy's Founder, Dave Thomas, and the Kalamazoo Kewpee". WWMT.
Freedom Broadcasting of Michigan, Inc. January 8, 2002. Archived from
the original on July 1, 2007. Retrieved June 4, 2008.
^ "Fastfood Restaurants of the GTA -
Wendy's Timeline". Retrieved
November 2, 2015.
Canada re-opens". CHCH.com. July 8, 2016.
Retrieved July 10, 2016.
^ "History of
Wendy's International, Inc. – FundingUniverse".
Retrieved May 30, 2015.
^ a b "
Wendy's International, Inc. History". fundinguniverse.com.
Retrieved September 22, 2015.
^ a b "
Wendy's launches new salad line, tests breakfast". News &
Record. Associated Press. July 9, 2010. Retrieved July 9, 2010.
^ Kachi, Hiroyuki. "
Japan Amid Stiff Competition".
wsj.com. Retrieved September 24, 2015.
^ a b M. Hawes, Jon (2015). Proceedings of the 1989 Academy of
Marketing Science (AMS) Annual Conference. Akron, OH, USA: Springer
International Publishing. p. 164.
^ "Wendy`s/Arby`s Group Announces Development Agreement with Wenphil
Corporation". reuters.com. Retrieved September 24, 2015.
^ a b c "(WEN) Wendy's/
Arby's Group Opens Store in Singapore".
stockbloghub.com. Retrieved September 24, 2015.
^ a b SCHUMAN, MICHAEL; GIBSON, RICHARD (November 27, 1998).
Wendy's Exit, Koreans Munch on Winner's". Wall Street
Journal. SEOUL, South Korea: reuters.com. Retrieved September 23,
^ a b c Hoovers.com. "Hoover's profile of Wendy's". Answers.com.
Retrieved June 29, 2007.
Wendy's timeline". The Columbus Dispatch. Retrieved September 23,
^ Williams, Zach (December 4, 2002). "
Wendy's An Operations Management
Analysis" (Press release). Retrieved September 23, 2015.
^ Velasco, Schuyler (August 21, 2013). "10 fast foods that have
disappeared: 2. Superbar". Christian Science Monitor. Retrieved March
^ "Το καρέ των ταχυφαγάδικων" (in Greek).
tovima. Retrieved September 22, 2015.
Wendy's se fue de la Argentina". clarin.com. Retrieved September
Wendy's UK pull-out nets £1.5m". the caterer. Retrieved September
Wendy's closure in April 2015". Retrieved July 31, 2015.
^ Nakamoto, Michiyo. "
Wendy's re-enters Japanese market". FT.com.
Retrieved September 24, 2015.
Arby's International Announces
Arby's Group, Inc. Retrieved September 23,
^ a b "
Wendy's leaves Russian market over beef with local manager".
rt.com. Retrieved September 23, 2015.
Wendy's makes moves in Eastern Europe". globalmeatnews.com.
Retrieved September 23, 2015.
^ Zacks Investment Research (May 30, 2015). "Can Wendy's' Focus on New
Pork Items Beat Rising Beef Costs?". Zacks Investment Research.
Retrieved May 30, 2015.
^ "Wendys, Worlds Third Largest Burger Chain to Open Outlet in
NDTV Food". food.ndtv.com. Retrieved May 30, 2015.
Restaurant Chains Cooking Up Plans to Cash In on Real Estate -
CoStar Group". www.costar.com. Retrieved November 14, 2015.
^ a b "
Restaurant Sell Off - CoStar Group".
www.costar.com. Retrieved October 7, 2016.
^ Dovrat, Zehava (July 21, 1996). "
Wendy's Burger Chain Seeks
Franchisee to Renew Activity in Israel". Globes. Retrieved February 7,
Wendy's has already tried its luck in Israel. It entered
Israel nine years ago through the Blue Square
supermarket chain, then managed by Benny Gaon. The chain was operated
by the franchise method and reached six branches. [People] in the
industry say that the chain failed due to managerial problems and a
poor marketing plan. In addition, [Israelis] simply didn't like the
^ David Zuckerman (July 1, 1985). "
Wendy's enters breakfast arena;
chain faces fierce competition". Nation's
Restaurant News. Retrieved
July 1, 2007.
^ a b c Gazette news services (March 8, 2005). "
Wendy's considers new
breakfast menu". the Billings Gazette. Archived from the original on
October 6, 2007. Retrieved July 1, 2007.
^ a b Stock (April 7, 2006). "
Wendy's to try breakfast at three local
stores". The News & Observer. Archived from the original on
January 25, 2007. Retrieved July 1, 2007.
^ Cheryl V. Jackson (June 26, 2007). "
Wendy's joins scramble to lure
morning diners". the Chicago Sun-Times. Archived from the original on
October 13, 2007. Retrieved July 1, 2007.
^ Quirk, Mary Beth. "
Wendy's Pledges To Use Only Eggs From Cage-Free
Hens By 2020 In North American Locations". consumerist.com.
Consumerist.com. Retrieved January 4, 2016.
^ Settembre, Jeanette. "
Wendy's is the latest fast-food chain to join
the cage-free egg movement". nydailynews.com. New York Daily News.
Retrieved January 4, 2016.
^ "Reality Check:
Wendy's New Hot 'N Juicy". Retrieved May 30,
^ Thorn, Brett (January 23, 2014). "
Wendy's introduces Ciabatta Bacon
Wendy's Unveils Mediterranean-Inspired Cheeseburger". QSR Magazine.
January 27, 2014.
^ Wong, Venessa (January 23, 2014). "
Wendy's Next Expedition in Bread:
^ Mary, Vanac (January 27, 2014). "Meet
Wendy's Ciabatta Bacon
Cheeseburger". Columbus Dispatch. Columbus, Ohio.
^ Hugh, Robert (January 27, 2014). "
Wendy's rolls out its Ciabatta
Bacon Cheeseburger". The Republican. Springfield, Mass.
^ "CIABATTA BACON CHEESEBURGER". wendys.com. Wendy's. Retrieved
February 3, 2014.
^ Hoffman, Ken (February 10, 2014). "Drive-thru review: Wendy's
Bacon Cheeseburger brings new, exciting tastes to burgers".
The Gazette. Colorado Springs, CO.
^ Grence, JK (February 26, 2014). "
Makes Drive-Thru (Almost) Upscale". Phoenix New Times. Retrieved March
^ Horlyk, Earl (February 6, 2014). "Fast food taste test: Ciabatta
Bacon Cheeseburger". Sioux City Journal. Sioux City, IA.
Wendy's - Quality Is Our Recipe". Retrieved March 2, 2017.
^ "Clara Peller, the Actress In 'Where's the Beef?' TV Ad". August 12,
^ "Dave Thomas Biography" (PDF).
Wendy's International. Archived from
the original (PDF) on June 28, 2007. Retrieved June 27, 2007.
Violent Femmes Embroiled In Inter-Band Lawsuit". Billboard.
Retrieved July 10, 2016.
^ "Grinderman reform for Coachella". theMUSIC.au. January 25, 2013.
Retrieved January 26, 2013.
^ CNN Money article on news feed Archived January 31, 2008, at the
^ Finnegan, Amanda (November 5, 2010). "Las Vegas to serve as test
Wendy's burger line; Ad campaign next week will feature
daughter of founder Dave Thomas". Las Vegas Sun. Retrieved August 6,
^ Morrison, Maureen (November 12, 2010). "Real Wendy Takes Star Turn
Wendy's Advertising". Advertising Age. Retrieved August 6,
^ Morrison, Maureen (April 5, 2012). "
Wendy's Unveils New Ad Tagline".
Advertising Age. Retrieved January 16, 2014.
^ Scott, Walter (September 6, 2014). "Is the Actress in the Wendy's
Commercials a Real Redhead?". Parade.
^ Kyle Russell (July 8, 2013). "
Wendy's Believes This Pretzel Bacon
Cheeseburger Will Bring In The Millennials". Business Insider.
Retrieved July 11, 2013.
^ Maureen Morrison. (April 18, 2014). "
Wendy's Sells Italian Chicken
Sandwich With 'Short Film' - News - Advertising Age". Retrieved May
Wendy's 1977". Flickr - Photo Sharing!. Retrieved May 30,
^ Philip H. Dougherty (June 26, 1986). "
Wendy's Spot Created By
Lockhardt & Pettus". The New York Times. Retrieved December 29,
2007. The group has a song Fresh that fits in well with the Wendy's
theme, Choose fresh. Choose Wendy's.
Wendy's has a beef with "Where's the beef?" effect". Chicago
Sun-Times. June 18, 1987.
^ "Stakes are rising in the battle for JWT Group". Chicago Sun-Times.
June 16, 1987.
^ "It's Now America's Not-so-Fast Food Industry". Philadelphia
Inquirer. June 6, 1987.
Wendy's taps agency contenders". Chicago Sun-Times. May 29,
^ Davide Dukcevich (April 9, 2002). "
Wendy's Salad Days". Forbes.
Retrieved December 29, 2007. Earlier this month,
Wendy's released a
new advertising tagline, "It's Better Here," as part of a campaign
that purports to showcase Dublin, Ohio, where it has its
Wikinews has news related to:
Chili Finger Incident
Wikinews has news related to:
Wikimedia Commons has media related to Wendy's.
Fast food and fast casual restaurant chains in the United States
Jack in the Box
Steak 'n Shake
L&L Hawaiian Barbecue
Pei Wei Asian Diner
P. F. Chang's China Bistro
Pick Up Stix
Au Bon Pain
Corner Bakery Cafe
Great American Cookies
Honey Dew Donuts
Nestlé Toll House
Coffee Bean & Tea Leaf
Juice It Up!
Seattle's Best Coffee
Tropical Smoothie Cafe
Ben & Jerry's
Hot Dog on a Stick
El Pollo Loco
Taco del Mar
Wahoo's Fish Taco
Noodles & Company
Erbert & Gerbert's
Port of Subs
Tudor's Biscuit World
H. Salt Esquire
Long John Silver's
Seafood & Chowder House
Hot 'n Now
Hot Sam Pretzels
John T. Schuessler
Where's the beef?