WQUS (103.1 FM, "U.S. 103.1") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Lapeer, Michigan Lapeer ( ') is a City (Michigan), city in the U.S. state of Michigan and is the county seat of Lapeer County, Michigan, Lapeer County. As of the United States Census, 2010, 2010 census, the city population was 8,841. Most of the city was incorporat ...

, and broadcasting a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. It is owned by

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...

and the home of two local sports teams: the

Ontario Hockey League The Ontario Hockey League (OHL; french: Ligue de hockey de l'Ontario (LHO)) is one of the three major junior ice hockey leagues which constitute the Canadian Hockey League. The league is for players aged 16–19. There are exceptions for overag ...

Flint Firebirds The Flint Firebirds are a major junior ice hockey team based in Flint, Michigan. The team plays home games at the Dort Federal Credit Union Event Center, and operates as a member of the Ontario Hockey League (OHL). The team began play for the 2 ...

and Lapeer Lightning high school

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

. WQUS has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 2,600

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Haines Road in Lum, Michigan.Radio-Locator.com/WQUS
/ref> The studios are in Burton, east of Flint.

History

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air on . The original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

was WTHM-FM. For many years it

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

its AM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

WTHM (now as

WLCO WLCO (1530 AM) is a radio station broadcasting a classic rock format, as a simulcast of WQUS 103.1 FM Lapeer. Licensed to Lapeer, Michigan, it first began broadcasting under the WTHM call sign in 1962. Until December 2019, it broadcast a country m ...

). The call letters stood for "

The Thumb The Thumb is a region and a peninsula of the U.S. state of Michigan, so named because the Lower Peninsula is shaped like a mitten. The Thumb area is generally considered to be in the Central Michigan region, east of the Tri-Cities and north of M ...

" area of east central Michigan. WTHM-AM-FM was a full-service station featuring middle of the road (MOR) and

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

, along with local news and sports. WTHM-FM allowed Lapeer residents to have local radio service after its daytime-only AM station was mandated to

sign off A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or me ...

at sunset. Later on, the call letters were switched to WDEY-AM-FM. The format remained full service AC. WDEY-AM-FM were owned for many years by James Sommerville, who sold both to Covenant Communications in 1991. Five years following the acquisition by Covenant, the FM station, by this time known as WWGZ-FM (Wings 103), had switched to an

album rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-orient ...

format and became more of a regional station, serving listeners in

Flint Flint, occasionally flintstone, is a sedimentary cryptocrystalline form of the mineral quartz, categorized as the variety of chert that occurs in chalk or marly limestone. Flint was widely used historically to make stone tools and start fir ...

. The AM station adopted a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-ai ...

format and the new call letters WLSP. It later flipped to a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format and then adult standards prior to becoming an affiliate of the "

Real Country Real Country is a 24-hour radio format produced by Westwood One. Real Country is marketed at the demographic of men aged 35 to 64. Its programming consists of a fairly broad playlist of "Today's Stars and the Legends." Classic country is the st ...

" network as WLCO. In 1998 WWGZ-FM changed its call sign to WRXF (Radio X) and took on a more

Active Rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

/ Heavy metal sound. One Radio X veteran, Tony LaBrie, later became the Music Director and DJ at 103.1 FM's sister station

WWBN WWBN (101.5 FM, "Banana 101.5") is a radio station broadcasting mainstream rock to Flint and The Thumb areas of Michigan. Syndicated shows on Banana include the morning comedy program ''The Free Beer and Hot Wings Show'', and music programs '' L ...

. Both WLSP-AM and WRXF-FM were sold in December 2001 to Regent Communications (now

) for $1.3 million. Shortly after the transaction was announced, WRXF ended its independent programming and became a simulcast of its new FM sister station,

"Banana 101.5". The simulcast ended almost three months later, when 103.1 once again became independently programmed, under its present call letters, format and moniker. Both stations then moved from their longtime location at 286 West Nepessing Street in Lapeer to join their co-owned Regent sister stations at G-3338 East Bristol Road in the Flint suburb of Burton. U.S. 103.1's format has a base of Classic Rock and

Classic Hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

, but the station also plays some

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...

and other rock songs from the 1990s.

Sources

Michiguide.com - WQUS History

References

External links

* {{Townsquare Media QUS-FM Classic rock radio stations in the United States Radio stations established in 1968 Townsquare Media radio stations